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The Southern Company (SO)

(Real Time Quote from BATS)

$94.90 USD

94.90
1,275,420

-0.45 (-0.47%)

Updated Aug 8, 2025 11:54 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth B Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (85 out of 244)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Southern Company (SO) Arm Activates 11th Wind Facility Asset

Southern Company (SO) affiliate, which acquired the Reading wind project in August 2018 from developer Renewable Energy Systems Ltd, is the 11th wind park in Southern Power's portfolio.

Zacks Equity Research

Dominion (D) Gains From Investments & Customer Additions

Dominion Energy (D) is likely to benefit from well-chalked investment plans and contribution from high-quality assets. However, share dilution could marginally offset the positives.

Zacks Equity Research

The Zacks Analyst Blog Highlights: AbbVie, Oracle, GlaxoSmithKline, Kroger and Southern

The Zacks Analyst Blog Highlights: AbbVie, Oracle, GlaxoSmithKline, Kroger and Southern

Sheraz Mian headshot

Top Analyst Reports for AbbVie, Oracle & GlaxoSmithKline

Today's Research Daily features new research reports on 16 major stocks, including AbbVie Inc. (ABBV), Oracle Corporation (ORCL) and GlaxoSmithKline plc (GSK).

Zacks Equity Research

VST vs. SO: Which Stock Is the Better Value Option?

VST vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

Southern Company Arm Gets Permission for 2 GW Gas Expansion

Southern Company (SO) unit plans to purchase 640 MW of surplus capacity comprising combined-cycle power mechanism besides solar energy generation and battery energy storage systems.

Zacks Equity Research

Will Southern's (SO) Vogtle Project Face Another Delay?

In May, Southern Company (SO) unit Georgia Power places the final module on Plant Vogtle Unit 3, taking a giant stride toward completing the nuclear power project.

Zacks Equity Research

Southern Co. (SO) Gains But Lags Market: What You Should Know

Southern Co. (SO) closed the most recent trading day at $58.45, moving +0.86% from the previous trading session.

Zacks Equity Research

Why Is Southern Co. (SO) Up 0.6% Since Last Earnings Report?

Southern Co. (SO) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Southern Company Arm Adds 13th Wind Facility to Its Assets

The Beech Ridge II project is Southern Company (SO)-owned Southern Power's 13th wind scheme and its first undertaking in the Mid-Atlantic belt.

Zacks Equity Research

VST vs. SO: Which Stock Is the Better Value Option?

VST vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

Stock Market News for May 28, 2020

The three major indexes closed in the green on Wednesday, as investors focused on economic recovery stemming from business activity rising across the country.

Zacks Equity Research

Southern Company (SO) Targets Net-Zero Emissions by 2050

Southern Company (SO) is set to adopt technology-based negative carbon solutions to boost emission-reduction efforts.

Zacks Equity Research

AES vs. SO: Which Stock Should Value Investors Buy Now?

AES vs. SO: Which Stock Is the Better Value Option?

Nilanjan Choudhury headshot

Southern Company (SO) Q1 Earnings Top, Vogtle Timeline Intact

Per Southern Company's (SO) latest earnings presentation, it expects no change in Vogtle nuclear project total estimated costs

Zacks Equity Research

Southern Co. (SO) Tops Q1 Earnings Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 8.33% and -9.92%, respectively, for the quarter ended March 2020. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Here's How Southern Company (SO) Looks Ahead of Q1 Earnings

Southern Company (SO) has gone past the Zacks Consensus Estimate in three of the last four reports, with the average positive surprise being 8.13%.

Sheraz Mian headshot

Top Research Reports for Intel, Novartis & Toyota

Today's Research Daily features new research reports on 16 major stocks, including Intel (INTC), Novartis (NVS) and Toyota Motor (TM).

Zacks Equity Research

Southern Co. (SO) Earnings Expected to Grow: What to Know Ahead of Next Week's Release

Southern Co. (SO) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Southern Company (SO) Rewards Investors With Dividend Hike

Southern Company (SO) hikes dividend payout on its common stock for 19th successive year.

Zacks Equity Research

Southern Co. (SO) Stock Moves -1.19%: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $54.87, marking a -1.19% move from the previous day.

Zacks Equity Research

Zacks.com featured highlights include: Regency Centers, ResMed, Synopsys, Cboe Global Markets and The Southern Company

Zacks.com featured highlights include: Regency Centers, ResMed, Synopsys, Cboe Global Markets and The Southern Company

Swayta Shah headshot

Sales Growth Makes These 5 Stocks Good Bets Amid Coronavirus Woes

Amid coronavirus-related market mayhem and economic slowdown, sales growth can be considered by investors as a reliable metric for selecting profitable stocks.

Zacks Equity Research

Here's Why You Should Add AES Corp (AES) in Your Portfolio

AES Corp (AES) is a promising bet for investors, courtesy of these four factors.

    Zacks Equity Research

    Here's Why You Should Add Vistra Energy (VST) Stock Now

    Vistra Energy (VST) is a promising bet for investors, courtesy of these four factors.