This page has not been authorized, sponsored, or otherwise approved or endorsed by the companies represented herein. Each of the company logos represented herein are trademarks of Microsoft Corporation; Dow Jones & Company; Nasdaq, Inc.; Forbes Media, LLC; Investor's Business Daily, Inc.; and Morningstar, Inc.
Copyright 2025 Zacks Investment Research | 101 N Wacker Drive, Floor 15, Chicago, IL 60606
At the center of everything we do is a strong commitment to independent research and sharing its profitable discoveries with investors. This dedication to giving investors a trading advantage led to the creation of our proven Zacks Rank stock-rating system. Since 1988 it has more than doubled the S&P 500 with an average gain of +23.64% per year. These returns cover a period from January 1, 1988 through August 4, 2025. Zacks Rank stock-rating system returns are computed monthly based on the beginning of the month and end of the month Zacks Rank stock prices plus any dividends received during that particular month. A simple, equally-weighted average return of all Zacks Rank stocks is calculated to determine the monthly return. The monthly returns are then compounded to arrive at the annual return. Only Zacks Rank stocks included in Zacks hypothetical portfolios at the beginning of each month are included in the return calculations. Zacks Ranks stocks can, and often do, change throughout the month. Certain Zacks Rank stocks for which no month-end price was available, pricing information was not collected, or for certain other reasons have been excluded from these return calculations. Zacks may license the Zacks Mutual Fund rating provided herein to third parties, including but not limited to the issuer.
Visit Performance Disclosure for information about the performance numbers displayed above.
Visit www.zacksdata.com to get our data and content for your mobile app or website.
Real time prices by BATS. Delayed quotes by Sungard.
NYSE and AMEX data is at least 20 minutes delayed. NASDAQ data is at least 15 minutes delayed.
This site is protected by reCAPTCHA and the Google Privacy Policy, DMCA Policy and Terms of Service apply.
View All Zacks #1 Ranked Stocks
Zacks News
Southern Company Arm Adds 13th Wind Facility to Its Assets
by Zacks Equity Research
The Beech Ridge II project is Southern Company (SO)-owned Southern Power's 13th wind scheme and its first undertaking in the Mid-Atlantic belt.
VST vs. SO: Which Stock Is the Better Value Option?
by Zacks Equity Research
VST vs. SO: Which Stock Is the Better Value Option?
Stock Market News for May 28, 2020
by Zacks Equity Research
The three major indexes closed in the green on Wednesday, as investors focused on economic recovery stemming from business activity rising across the country.
Southern Company (SO) Targets Net-Zero Emissions by 2050
by Zacks Equity Research
Southern Company (SO) is set to adopt technology-based negative carbon solutions to boost emission-reduction efforts.
AES vs. SO: Which Stock Should Value Investors Buy Now?
by Zacks Equity Research
AES vs. SO: Which Stock Is the Better Value Option?
Southern Company (SO) Q1 Earnings Top, Vogtle Timeline Intact
by Nilanjan Choudhury
Per Southern Company's (SO) latest earnings presentation, it expects no change in Vogtle nuclear project total estimated costs
Southern Co. (SO) Tops Q1 Earnings Estimates
by Zacks Equity Research
Southern Co. (SO) delivered earnings and revenue surprises of 8.33% and -9.92%, respectively, for the quarter ended March 2020. Do the numbers hold clues to what lies ahead for the stock?
Here's How Southern Company (SO) Looks Ahead of Q1 Earnings
by Zacks Equity Research
Southern Company (SO) has gone past the Zacks Consensus Estimate in three of the last four reports, with the average positive surprise being 8.13%.
Top Research Reports for Intel, Novartis & Toyota
by Sheraz Mian
Today's Research Daily features new research reports on 16 major stocks, including Intel (INTC), Novartis (NVS) and Toyota Motor (TM).
Southern Co. (SO) Earnings Expected to Grow: What to Know Ahead of Next Week's Release
by Zacks Equity Research
Southern Co. (SO) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
Southern Company (SO) Rewards Investors With Dividend Hike
by Zacks Equity Research
Southern Company (SO) hikes dividend payout on its common stock for 19th successive year.
Southern Co. (SO) Stock Moves -1.19%: What You Should Know
by Zacks Equity Research
In the latest trading session, Southern Co. (SO) closed at $54.87, marking a -1.19% move from the previous day.
Zacks.com featured highlights include: Regency Centers, ResMed, Synopsys, Cboe Global Markets and The Southern Company
by Zacks Equity Research
Zacks.com featured highlights include: Regency Centers, ResMed, Synopsys, Cboe Global Markets and The Southern Company
Sales Growth Makes These 5 Stocks Good Bets Amid Coronavirus Woes
by Swayta Shah
Amid coronavirus-related market mayhem and economic slowdown, sales growth can be considered by investors as a reliable metric for selecting profitable stocks.
Here's Why You Should Add AES Corp (AES) in Your Portfolio
by Zacks Equity Research
AES Corp (AES) is a promising bet for investors, courtesy of these four factors.
Here's Why You Should Add Vistra Energy (VST) Stock Now
by Zacks Equity Research
Vistra Energy (VST) is a promising bet for investors, courtesy of these four factors.
Here's Why You Should Add Hawaiian Electric (HE) Stock Now
by Zacks Equity Research
Hawaiian Electric (HE) is a promising bet for investors, courtesy of these four factors.
VST or SO: Which Is the Better Value Stock Right Now?
by Zacks Equity Research
VST vs. SO: Which Stock Is the Better Value Option?
Reasons to Add Algonquin Power & Utilities to Your Portfolio
by Zacks Equity Research
Algonquin Power & Utilities (AQN) is a promising bet for investors, courtesy of these five factors.
Top Research Reports for Bristol-Myers, BHP & CVS
by Mark Vickery
Today's Research Daily features new research reports on 16 major stocks, including Bristol-Myers Squibb (BMY), BHP Group (BHP) and CVS Health (CVS).
Why Is Southern Co. (SO) Down 33.6% Since Last Earnings Report?
by Zacks Equity Research
Southern Co. (SO) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.
Southern Co. (SO) Stock Moves -1.13%: What You Should Know
by Zacks Equity Research
Southern Co. (SO) closed the most recent trading day at $55.92, moving -1.13% from the previous trading session.
The Zacks Analyst Blog Highlights: Coca-Cola, Wells Fargo, U.S. Bancorp, TJX Companies and Southern
by Zacks Equity Research
The Zacks Analyst Blog Highlights: Coca-Cola, Wells Fargo, U.S. Bancorp, TJX Companies and Southern
Top Analyst Reports for Coca-Cola, Wells Fargo & U.S. Bancorp
by Mark Vickery
Today's Research Daily features new research reports on 16 major stocks, including Coca-Cola (KO), Wells Fargo (WFC) and U.S. Bancorp (USB).
Southern (SO) Beats on Q4 Earnings, Sticks to Vogtle Timeline
by Zacks Equity Research
Southern Company (SO) adds 41,000 residential electric and 30,000 residential gas customers in 2019.