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The Southern Company (SO)

(Delayed Data from NYSE)

$95.35 USD

95.35
4,162,525

+0.67 (0.71%)

Updated Aug 7, 2025 04:00 PM ET

After-Market: $95.34 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth A Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (87 out of 246)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Here's Why You Should Add Hawaiian Electric (HE) Stock Now

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VST or SO: Which Is the Better Value Stock Right Now?

VST vs. SO: Which Stock Is the Better Value Option?

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Reasons to Add Algonquin Power & Utilities to Your Portfolio

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Why Is Southern Co. (SO) Down 33.6% Since Last Earnings Report?

Southern Co. (SO) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Southern Co. (SO) Stock Moves -1.13%: What You Should Know

Southern Co. (SO) closed the most recent trading day at $55.92, moving -1.13% from the previous trading session.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Coca-Cola, Wells Fargo, U.S. Bancorp, TJX Companies and Southern

The Zacks Analyst Blog Highlights: Coca-Cola, Wells Fargo, U.S. Bancorp, TJX Companies and Southern

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Top Analyst Reports for Coca-Cola, Wells Fargo & U.S. Bancorp

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Zacks Equity Research

Southern (SO) Beats on Q4 Earnings, Sticks to Vogtle Timeline

Southern Company (SO) adds 41,000 residential electric and 30,000 residential gas customers in 2019.

Zacks Equity Research

Southern Company (SO) Q4 Earnings Top, Revenues Miss

Southern Company's (SO) total retail sales decreased 9.8%, with residential and commercial sales going down by 13.9% and 8.3%, respectively.

Zacks Equity Research

Is a Surprise Coming for Southern Company (SO) This Earnings Season?

Southern Company (SO) is seeing favorable earnings estimate revision activity and has a positive Zacks Earnings ESP heading into earnings season.

Zacks Equity Research

NextEra (NEE) to Reward Shareholders With 12% Dividend Hike

NextEra Energy's (NEE) board of directors approves a 12% hike in dividend. The company's strong performance assists it to make shareholder-friendly moves.

Zacks Equity Research

Pinnacle West (PNW) to Post Q4 Earnings: What's in Store?

Pinnacle West (PNW) will report fourth-quarter 2019 results on Feb 21.

Zacks Equity Research

Is A Beat In Store For Southern Company (SO) inQ4 Earnings?

Southern Company (SO) adds 30,000 residential electric and 21,000 residential gas customers in the first nine months of 2019, a trend that most likely continued in the fourth quarter.

    Zacks Equity Research

    Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

    Sector ETF report for FUTY

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    Southern Co. (SO) Gains But Lags Market: What You Should Know

    Southern Co. (SO) closed at $70.70 in the latest trading session, marking a +0.43% move from the prior day.

    Zacks Equity Research

    The Zacks Analyst Blog Highlights: Fomento Economico Mexicano, Southern Company, DISH Network, NextEra Energy and Charles Schwab

    The Zacks Analyst Blog Highlights: Fomento Economico Mexicano, Southern Company, DISH Network, NextEra Energy and Charles Schwab

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    Top Research Reports for Fomento Economico, Southern & DISH

    Today's Research Daily features new research reports on 16 major stocks, including Fomento Economico Mexicano (FMX), Southern Company (SO) and DISH Network (DISH).

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    Southern Co. (SO) Gains But Lags Market: What You Should Know

    In the latest trading session, Southern Co. (SO) closed at $70.05, marking a +0.44% move from the previous day.

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    Duke Energy to Build 2 New Solar Power Facilities in Florida

    Duke Energy (DUK) to invest $1 billion and add 700MW solar facilities in Florida during 2018-2022.

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    Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

    Sector ETF report for FUTY

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    NextEra (NEE) to Report Q4 Earnings: What's in the Offing?

    NextEra (NEE) is stated to release Q4 results on Jan 24. Earnings are likely to have been impacted by acquisition of the outstanding Genesis debt and other initiatives undertaken during the quarter.

    Zacks Equity Research

    Can Southern Co. (SO) Keep the Earnings Surprise Streak Alive?

    Southern Co. (SO) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

    Zacks Equity Research

    The Zacks Analyst Blog Highlights: Microsoft, American Express, Fidelity National Information Services, Goldman Sachs and Southern

    The Zacks Analyst Blog Highlights: Microsoft, American Express, Fidelity National Information Services, Goldman Sachs and Southern

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    Top STock Analyst Reports for Microsoft, American Express & Others

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