Back to top
more

The Southern Company (SO)

(Real Time Quote from BATS)

$95.52 USD

95.52
4,162,525

+0.17 (0.18%)

Updated Aug 8, 2025 09:48 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth B Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (85 out of 244)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Southern Co. (SO) Q4 Earnings and Revenues Surpass Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 9.30% and 0.93%, respectively, for the quarter ended December 2020. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Why Earnings Season Could Be Great for Southern Company (SO)

Southern Company (SO) is seeing favorable earnings estimate revision activity and has a positive Zacks Earnings ESP heading into earnings season.

Zacks Equity Research

Southern Company (SO) Begins Initiative to Reduce Emissions

Southern Company (SO) and its subsidiary launch a research and development initiative known as HyBlend Project, which involves more than $15M in hydrogen research, with a term of two years.

Aparajita Dutta headshot

Utility Stocks' Q4 Earnings Due on Feb 18: SO, ED, & More

Total Q4 earnings of Utility stocks are expected to drop 2.8% year over year on 0.1% lower revenues.

Zacks Equity Research

What's in Store for Eversource Energy's (ES) Q4 Earnings?

Eversource Energy's (ES) fourth-quarter earnings are likely to have gained from the inclusion of Eversource Gas Company of Massachusetts in the natural gas segment and implementation of new rates.

Zacks Equity Research

Why Southern Company's (SO) Q4 Earnings is Likely to Beat

With coronavirus containment measures forcing people to stay indoors and work from home, Southern Company's (SO) residential power usage is likely to have strengthened in the fourth quarter.

Zacks Equity Research

What's in the Offing for Dominion Energy's (D) Q4 Earnings?

Dominion Energy's (D) fourth-quarter earnings are likely to have benefited from the expanding customer base, increased demand and lower shares outstanding.

Zacks Equity Research

Southern Company (SO) to Add Energy Storage at California Units

Southern Company's (SO) subsidiary Southern Power reveals plans to add 160 MW of battery-based energy storage projects at its Tranquillity Solar Facility and Garland Solar Facility in California.

Jewel Saha headshot

4 Utility Stocks Set to Outpace Q4 Earnings Estimates

Fourth-quarter earnings of ONEOK (OKE), Southern Company (SO), Exelon (EXC) and Essential Utilities (WTRG) are going to get a boost from new rates, customer growth and effective cost management.

    Zacks Equity Research

    Southern Company's (SO) Vogtle Unit 4 Commences Flush Testing

    Georgia Power, a subsidiary of Southern Company (SO) begins integrated flush at its Vogtle Unit 4 turbine system, which is a major step to help ensure the safe initiation of the unit.

    Zacks Equity Research

    Southern Company (SO) to Begin Ash Pond Closure at Plant Mitchell

    Georgia Power, a subsidiary of Southern Company (SO), is progressing toward the closure of three ash ponds at the decommissioned Plant Mitchell with the dewatering process beginning in February.

    Sheraz Mian headshot

    Top Research Reports for PayPal, Exxon Mobil & Goldman Sachs

    Today's Research Daily features new research reports on 16 major stocks, including PayPal (PYPL), Exxon Mobil (XOM), and Goldman Sachs (GS).

    Zacks Equity Research

    Southern Company (SO) Vogtle Unit 3 Faces Delay Due to Coronavirus

    Georgia Power, a subsidiary of Southern Company (SO) announces delay of hot functional test and fuel load of Vogtle Unit 3 as a result of increasing coronavirus cases at the construction site.

    Zacks Equity Research

    KEP vs. SO: Which Stock Should Value Investors Buy Now?

    KEP vs. SO: Which Stock Is the Better Value Option?

    Zacks Equity Research

    The Zacks Analyst Blog Highlights: PayPal, Shopify, BP p.l.c., Gilead Sciences and Southern Co

    The Zacks Analyst Blog Highlights: PayPal, Shopify, BP p.l.c., Gilead Sciences and Southern Co

    Sheraz Mian headshot

    Top Research Reports for PayPal, Shopify & BP

    Today's Research Daily features new research reports on 16 major stocks, including PayPal Holdings (PYPL), Shopify (SHOP) and BP p.l.c. (BP).

    Zacks Equity Research

    Southern Company's (SO) Vogtle Unit 3 Achieves Milestone

    Georgia Power, a subsidiary of Southern Company (SO), completes the condenser vacuum testing of the Unit 3 turbine system for one of its new units at the Vogtle Electric Generating Plant.

    Zacks Equity Research

    Southern Company's (SO) Vogtle Unit 3 Reaches Milestone

    Georgia Power, a subsidiary of Southern Company (SO) receives the first nuclear fuel shipment for the newly-designed AP1000 reactor in the United States.

    Zacks Equity Research

    PNW or SO: Which Is the Better Value Stock Right Now?

    PNW vs. SO: Which Stock Is the Better Value Option?

    Zacks Equity Research

    Evergy (EVRG) Beats Q3 Earnings Estimates, Narrows 2020 View

    Evergy's (EVRG) third-quarter earnings benefit from lower shares outstanding and higher residential demand.

    Zacks Equity Research

    PAM vs. SO: Which Stock Should Value Investors Buy Now?

    PAM vs. SO: Which Stock Is the Better Value Option?

    Zacks Equity Research

    Southern Company (SO) Q3 Earnings Miss, Keeps Vogtle Timeline

    Southern Company (SO) continues to progress toward completing the Units 3 and 4 of the Vogtle nuclear project by the November 2021 and November 2022 regulatory approved in-service dates.

    Zacks Equity Research

    Southern Co. (SO) Misses Q3 Earnings and Revenue Estimates

    Southern Co. (SO) delivered earnings and revenue surprises of -1.61% and -3.93%, respectively, for the quarter ended September 2020. Do the numbers hold clues to what lies ahead for the stock?

    Zacks Equity Research

    NiSource (NI) to Report Q3 Earnings: What's in the Offing?

    NiSource's (NI) third-quarter earnings results are likely to reflect benefits from improved customer demand and new gas rates that became effective during the quarter.