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The Southern Company (SO)

(Delayed Data from NYSE)

$93.91 USD

93.91
8,002,588

-0.62 (-0.66%)

Updated Sep 29, 2025 04:00 PM ET

After-Market: $93.90 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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D Value D Growth D Momentum F VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 32% (79 out of 245)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Southern Company (SO) Arm Adds 15th Wind Farm to Its Assets

Southern Company (SO) unit Southern Power's purchase of Glass Sands Wind Facility is the 15th wind scheme in its portfolio.

Zacks Equity Research

Exelon (EXC) Unit Files for Rate Hike to Recoup Investment

Exelon's (EXC) unit ComEd files for rate increase with the ICC to recoup investment, and use the funds to strengthen infrastructure and for clean energy transition.

Zacks Equity Research

NextEra Energy (NEE) to Report Q1 Earnings: What's in Store?

NextEra Energy's (NEE) first-quarter 2021 earnings are likely to have benefited from increasing customer volume and improving economic conditions in Florida.

Zacks Equity Research

Utilities Prep for Conversion to Clean Energy: 3 Stocks in View

Companies in the electric utility industry are setting targets to become carbon neutral and are generously investing in enhancing their renewable portfolio to become environmentally-sustainable.

Zacks Equity Research

Southern Company (SO) Forges Ahead By Cutting 52% Emissions in 2020

Southern Company (SO) reduces GHG emissions by 52% from its 2007 benchmark levels, which indicates its minimal use of coal-power fleet due to low demand resulting from mild weather and the pandemic.

Zacks Equity Research

BKH vs. SO: Which Stock Is the Better Value Option?

BKH vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

Southern Company (SO) Arm Adds 14th Wind Facility to Its Assets

Southern Company (SO) unit Southern Power's purchase of Deuel Harvest Wind Facility is the 14th wind scheme in its portfolio.

Zacks Equity Research

Southern Company (SO) Faces Delay in Vogtle Testing Activities

Georgia Power, a unit of Southern Company (SO), announces a deferment of the hot functional test at Vogtle Unit 3 due to a recent detection of additional construction remediation work.

Zacks Equity Research

Southern Co. (SO) Down 0.3% Since Last Earnings Report: Can It Rebound?

Southern Co. (SO) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

KEP vs. SO: Which Stock Is the Better Value Option?

KEP vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

Southern Company (SO) to Back Georgia Power's Fast-Charging Tech

Southern Company's (SO) wholly-owned subsidiary, Georgia Power, is set to enable fast charging access for EVs, as they continue to make progress in range and performance.

Zacks Equity Research

POR or SO: Which Is the Better Value Stock Right Now?

POR vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

Company News for Feb 19, 2021

Companies in the news are: SO, WM, BLMN, FOCS

Zacks Equity Research

Southern Company (SO) Q4 Earnings Top, Vogtle Dates Unchanged

Southern Company (SO) continues to progress toward completing the Units 3 and 4 of the Vogtle nuclear project by the November 2021 and November 2022 regulatory approved in-service dates.

Zacks Equity Research

Southern Co. (SO) Q4 Earnings and Revenues Surpass Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 9.30% and 0.93%, respectively, for the quarter ended December 2020. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Why Earnings Season Could Be Great for Southern Company (SO)

Southern Company (SO) is seeing favorable earnings estimate revision activity and has a positive Zacks Earnings ESP heading into earnings season.

Zacks Equity Research

Southern Company (SO) Begins Initiative to Reduce Emissions

Southern Company (SO) and its subsidiary launch a research and development initiative known as HyBlend Project, which involves more than $15M in hydrogen research, with a term of two years.

Aparajita Dutta headshot

Utility Stocks' Q4 Earnings Due on Feb 18: SO, ED, & More

Total Q4 earnings of Utility stocks are expected to drop 2.8% year over year on 0.1% lower revenues.

Zacks Equity Research

What's in Store for Eversource Energy's (ES) Q4 Earnings?

Eversource Energy's (ES) fourth-quarter earnings are likely to have gained from the inclusion of Eversource Gas Company of Massachusetts in the natural gas segment and implementation of new rates.

Zacks Equity Research

Why Southern Company's (SO) Q4 Earnings is Likely to Beat

With coronavirus containment measures forcing people to stay indoors and work from home, Southern Company's (SO) residential power usage is likely to have strengthened in the fourth quarter.

Zacks Equity Research

What's in the Offing for Dominion Energy's (D) Q4 Earnings?

Dominion Energy's (D) fourth-quarter earnings are likely to have benefited from the expanding customer base, increased demand and lower shares outstanding.

Zacks Equity Research

Southern Company (SO) to Add Energy Storage at California Units

Southern Company's (SO) subsidiary Southern Power reveals plans to add 160 MW of battery-based energy storage projects at its Tranquillity Solar Facility and Garland Solar Facility in California.