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The Southern Company (SO)

(Delayed Data from NYSE)

$93.91 USD

93.91
7,895,913

-0.62 (-0.66%)

Updated Sep 29, 2025 04:00 PM ET

After-Market: $93.90 -0.01 (-0.01%) 6:30 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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D Value D Growth D Momentum F VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 32% (79 out of 245)

Industry: Utility - Electric Power

Zacks News

Nilanjan Choudhury headshot

Things to Weigh Before Choosing Between OKLO and SO Stock

SO delivers steady dividends and proven nuclear execution, while OKLO offers high-risk growth tied to small modular reactors.

Zacks Equity Research

Southern's Unit Teams With Seimitsu to Build Fiber Network

SO's telecom unit and Seimitsu launch SouthernWaves to power next-gen fiber services across the Southeast.

Zacks Equity Research

Southern Co. (SO) Ascends While Market Falls: Some Facts to Note

Southern Co. (SO) closed at $93.72 in the latest trading session, marking a +1.51% move from the prior day.

Zacks Equity Research

IDACORP Enhances Shareholder Value Through 2.3% Dividend Hike

IDA lifts its dividend again, with the board approving a hike from 86 cents per share to 88 cents.

Zacks Equity Research

New Jersey Resources Boosts Shareholder Value, Hikes Dividend by 5.6%

NJR boosts its quarterly dividend to 47.5 cents, extending its long streak of annual payout hikes.

Tanvi Sarawagi headshot

How Does a Constructive Regulatory Framework Aid PPL's Growth?

PPL's regulatory model helps it recover costs and earn returns on clean energy investments.

Tanvi Sarawagi headshot

CEG Rises 62.3% in a Year: Should You Buy, Sell, or Hold the Stock?

Constellation Energy leverages its nuclear fleet, capital plans, and data center demand to drive growth while rewarding shareholders.

Jewel Saha headshot

Can NextEra's Battery Storage Drive a Sustainable Clean Energy Future?

NEE expands battery storage to boost renewable reliability, strengthen grid stability and drive long-term growth.

Zacks Equity Research

Southern Co. (SO) Stock Drops Despite Market Gains: Important Facts to Note

Southern Co. (SO) reached $90.83 at the closing of the latest trading day, reflecting a -1.04% change compared to its last close.

Zacks Equity Research

Southern's Unit Secures PSC Approval for Five Solar Facilities

SO's subsidiary gains approval for 1,068 MW of solar PPAs to boost CARES 2023, advancing clean energy goals with solar and storage and corporate sustainability.

Jewel Saha headshot

NextEra Outperforms Industry Quarter to Date: How to Play the Stock?

NEE continues to shine with clean energy growth, rising earnings estimates and steady dividends, but trades at a premium valuation.

Zacks Equity Research

Southern Company Stock Is a Smart Hold in Today's Market

SO's expanding utility investments and demand growth fuel earnings, but execution, data center dependence, gas price swings, regulation and debt costs pose risks.

Jewel Saha headshot

Can NEE's Investment in Smart Grid Ensure High-Quality Services?

NextEra Energy's smart grid push boosts reliability, cuts outages and drives earnings growth.

Zacks Equity Research

Southern Company Advances Hydro Fleet Modernization for the Future

SO's subsidiary, Georgia Power is upgrading its hydro fleet with major investments to boost efficiency, extend life and support Georgia's energy needs.

Zacks Equity Research

MDU Resources Boosts Shareholder Value Through 7.7% Dividend Hike

MDU raises its quarterly dividend by 7.7%, marking 87 years of uninterrupted payouts and reaffirming its long-term commitment to shareholders.

Zacks Equity Research

Southern's Subsidiary Installs Advanced Turbines at Plant Yates

SO's subsidiary, Georgia Power, teams up with Mitsubishi Power to install new gas turbines at Plant Yates, increasing energy output and providing jobs for locals.

Zacks Equity Research

Here is What to Know Beyond Why Southern Company (The) (SO) is a Trending Stock

Southern Co. (SO) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Zacks Equity Research

Southern Company Q2 Earnings Beat as Utility Sales Grow

SO beats Q2 earnings estimates and guided for EPS of $1.50 for the September quarter.

Zacks Equity Research

Compared to Estimates, Southern Co. (SO) Q2 Earnings: A Look at Key Metrics

While the top- and bottom-line numbers for Southern Co. (SO) give a sense of how the business performed in the quarter ended June 2025, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.

Zacks Equity Research

Southern Co. (SO) Q2 Earnings and Revenues Surpass Estimates

Southern Co. (SO) delivered earnings and revenue surprises of +4.60% and +6.24%, respectively, for the quarter ended June 2025. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

How to Boost Your Portfolio with Top Utilities Stocks Set to Beat Earnings

Finding stocks expected to beat quarterly earnings estimates becomes an easier task with our Zacks Earnings ESP.

Zacks Equity Research

Southern Company Q2 Earnings: What's in Store for Investors?

SO's Q2 results are due tomorrow, with estimates at $0.93 per share for earnings and $6.7B for revenues amid rising expenses and regional growth trends.

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NEE or SO: Which Utility Stock Deserves a Spot in Your Portfolio?

NEE and SO are both betting big on renewables; see how they compare on earnings growth, dividends, and price performance.

Zacks Equity Research

Analysts Estimate Southern Co. (SO) to Report a Decline in Earnings: What to Look Out for

Southern Co. (SO) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Southern Co. (SO) Exceeds Market Returns: Some Facts to Consider

Southern Co. (SO) closed the most recent trading day at $95.85, moving +1.12% from the previous trading session.