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The Southern Company (SO)

(Delayed Data from NYSE)

$94.68 USD

94.68
3,656,306

+0.29 (0.31%)

Updated Aug 6, 2025 04:00 PM ET

Pre-Market: $94.82 +0.14 (0.15%) 8:22 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth A Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (87 out of 246)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Southern Co. (SO) Stock Moves -0.15%: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $91.02, marking a -0.15% move from the previous day.

Zacks Equity Research

Here's Why Southern Co. (SO) Gained But Lagged the Market Today

In the most recent trading session, Southern Co. (SO) closed at $87.80, indicating a +1.08% shift from the previous trading day.

Zacks Equity Research

Southern Co. (SO) Stock Moves -0.41%: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $86.86, marking a -0.41% move from the previous day.

Zacks Equity Research

The Zacks Analyst Blog Highlights Verizon Communications, The Southern Company, Blackstone, Utah Medical Products and The Eastern Company

Verizon Communications, The Southern Company, Blackstone, Utah Medical Products and The Eastern Company are included in this Analyst Blog.

Mark Vickery headshot

Top Research Reports for Verizon, The Southern Co. & Blackstone

Today's Research Daily features new research reports on 16 major stocks, including Verizon Communications Inc. (VZ), The Southern Company (SO) and Blackstone Inc. (BX), as well as two micro-cap stocks Utah Medical Products, Inc. (UTMD) and The Eastern Company (EML).

Zacks Equity Research

Southern Co. (SO) Stock Sinks As Market Gains: Here's Why

Southern Co. (SO) reachead $91.30 at the closing of the latest trading day, reflecting a -0.57% change compared to its last close.

Zacks Equity Research

Why Investors Need to Take Advantage of These 2 Utilities Stocks Now

The Zacks Earnings ESP is a great way to find potential earnings surprises. Why investors should take advantage now.

Zacks Equity Research

Southern Company Enhances Security With OneLayer's Bridge Platform

SO partners with OneLayer to strengthen the security and management of its private LTE network, ensuring efficiency and scalability.

Zacks Equity Research

Southern Co. (SO) Laps the Stock Market: Here's Why

Southern Co. (SO) reachead $91.95 at the closing of the latest trading day, reflecting a +0.9% change compared to its last close.

Zacks Equity Research

PSEG (PEG) Down 1.7% Since Last Earnings Report: Can It Rebound?

PSEG (PEG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Southern Company & EPRI Join Forces to Fast-Track Energy Innovation

SO and EPRI team up to accelerate emerging energy technologies, ensuring a future of affordable, reliable and resilient power solutions.

Zacks Equity Research

Southern Co. (SO) Stock Drops Despite Market Gains: Important Facts to Note

Southern Co. (SO) concluded the recent trading session at $88.88, signifying a -0.54% move from its prior day's close.

Zacks Equity Research

Southern Co. (SO) Stock Moves -0.34%: What You Should Know

Southern Co. (SO) closed at $90.23 in the latest trading session, marking a -0.34% move from the prior day.

Zacks Equity Research

Southern Co. (SO) Gains But Lags Market: What You Should Know

Southern Co. (SO) closed the most recent trading day at $90.54, moving +0.18% from the previous trading session.

Zacks Equity Research

Here's Why Hold Strategy Makes Sense for Southern Stock Now

SO gains from earnings growth, digital transformation and an expanding customer base. However, risks from gas price volatility, high costs & regulatory hurdles persist.

Zacks Equity Research

Exelon to Gain From $38 Billion Investment in Infrastructure

EXC is poised for growth courtesy of its long-term investment plans and rising demand in service region.

Mark Vickery headshot

Top Research Reports for Bank of America, Accenture & ServiceNow

Today's Research Daily features new research reports on 16 major stocks, including Bank of America Corp. (BAC), Accenture plc (ACN) and ServiceNow, Inc. (NOW), as well as two micro-cap stocks Tile Shop Holdings, Inc. (TTSH) and Moving iMage Technologies, Inc. (MITQ).

Zacks Equity Research

Southern's Unit to Build State's First Large-Scale Energy Storage

SO's unit will build Alabama's first utility-scale BESS at the former Plant Gorgas site, starting in 2025 and completing by 2027, enhancing grid stability and clean energy.

Zacks Equity Research

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

Sector ETF report for IDU

Mark Vickery headshot

Top Research Reports for Amazon, Eli Lilly & S&P Global

Today's Research Daily features new research reports on 16 major stocks, including Amazon.com, Inc. (AMZN), Eli Lilly and Co. (LLY) and S&P Global Inc. (SPGI), as well as a micro-cap stock CVD Equipment Corporation (CVV).

Jewel Saha headshot

Dominion Energy Trades Above 50 & 200-Day SMAs: Time to Buy the Stock?

D is expected to benefit from the rising demand for clean energy in its service territories. The company is planning to invest more to strengthen operations.

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Zacks Equity Research

Southern (SO) Q4 Earnings Miss, Electricity Sales Increase

The Southern Company (SO) has guided earnings per share of $4.20-$4.30 for 2025.