Back to top
more

The Southern Company (SO)

(Delayed Data from NYSE)

$94.68 USD

94.68
3,656,306

+0.29 (0.31%)

Updated Aug 6, 2025 04:00 PM ET

Pre-Market: $94.82 +0.14 (0.15%) 8:22 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth A Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (87 out of 246)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Southern Co. (SO) Reports Q4 Earnings: What Key Metrics Have to Say

Although the revenue and EPS for Southern Co. (SO) give a sense of how its business performed in the quarter ended December 2024, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.

Zacks Equity Research

Southern Co. (SO) Lags Q4 Earnings Estimates

Southern Co. (SO) delivered earnings and revenue surprises of -1.96% and 1.96%, respectively, for the quarter ended December 2024. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Entergy (ETR) Tops Q4 Earnings Estimates

Entergy (ETR) delivered earnings and revenue surprises of 4.76% and 9.36%, respectively, for the quarter ended December 2024. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Southern Co. (SO) Q4 Earnings Preview: What You Should Know Beyond the Headline Estimates

Looking beyond Wall Street's top -and-bottom-line estimate forecasts for Southern Co. (SO), delve into some of its key metrics to gain a deeper insight into the company's potential performance for the quarter ended December 2024.

Zacks Equity Research

Earnings Preview: Southern Co. (SO) Q4 Earnings Expected to Decline

Southern Co. (SO) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Southern Company (The) (SO) Is a Trending Stock: Facts to Know Before Betting on It

Zacks.com users have recently been watching Southern Co. (SO) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Zacks Equity Research

PG&E (PCG) Q4 Earnings Meet Estimates

PG&E (PCG) delivered earnings and revenue surprises of 0% and 9%, respectively, for the quarter ended December 2024. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Exelon (EXC) Q4 Earnings and Revenues Top Estimates

Exelon (EXC) delivered earnings and revenue surprises of 8.47% and 0.35%, respectively, for the quarter ended December 2024. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Southern Co. (SO) Laps the Stock Market: Here's Why

The latest trading day saw Southern Co. (SO) settling at $85.51, representing a +1.1% change from its previous close.

Zacks Equity Research

Southern Co. (SO) Stock Falls Amid Market Uptick: What Investors Need to Know

Southern Co. (SO) reachead $83.20 at the closing of the latest trading day, reflecting a -0.92% change compared to its last close.

Zacks Equity Research

Southern Company's 2025 Blueprint to Meet Georgia's Energy Needs

SO's Georgia Power unit filed a 2025 IRP to outline its investments in generation, transmission and customer programs to support Georgia's growth.

Zacks Equity Research

Investors Heavily Search Southern Company (The) (SO): Here is What You Need to Know

Zacks.com users have recently been watching Southern Co. (SO) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Zacks Equity Research

Southern Co. (SO) Declines More Than Market: Some Information for Investors

In the most recent trading session, Southern Co. (SO) closed at $82.83, indicating a -0.85% shift from the previous trading day.

Zacks Equity Research

How to Find Strong Utilities Stocks Slated for Positive Earnings Surprises

Investors looking for ways to find stocks that are set to beat quarterly earnings estimates should check out the Zacks Earnings ESP.

Zacks Equity Research

Here's Why Hold Strategy is Apt for Southern Company Stock Now

SO demonstrates solid revenue growth and stability, though its high P/E ratio and energy transition challenges may limit stock performance.

Zacks Equity Research

Southern Company Enters Deal to Supply Energy Credit to Keysight

SO Subsidiary, Southern Power, is all set to supply renewable energy credit to Keysight Technologies as it advances toward sustainability.

Zacks Equity Research

Southern Co. (SO) Rises Higher Than Market: Key Facts

In the closing of the recent trading day, Southern Co. (SO) stood at $84.73, denoting a +0.99% change from the preceding trading day.

Zacks Equity Research

Can Southern Co. (SO) Keep the Earnings Surprise Streak Alive?

Southern Co. (SO) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Zacks Equity Research

Southern Co. (SO) Beats Stock Market Upswing: What Investors Need to Know

Southern Co. (SO) concluded the recent trading session at $82.05, signifying a +0.22% move from its prior day's close.

Zacks Equity Research

Southern Partners With Edged Energy to Transform Data Centers

SO's unit, PowerSecure, teams up with Edged Energy to provide innovative, energy-efficient backup systems for next-gen data centers.

Zacks Equity Research

Southern Co. (SO) Laps the Stock Market: Here's Why

Southern Co. (SO) concluded the recent trading session at $81.87, signifying a +0.68% move from its prior day's close.

Zacks Equity Research

Southern's Unit Restores Power to Thousands After Winter Storm

SO's unit, Georgia Power, uses advanced smart grid tech to quickly restore power after Winter Storm Cora, helping more than 230,000 customers.

Zacks Equity Research

Southern Co. (SO) Rises Yet Lags Behind Market: Some Facts Worth Knowing

Southern Co. (SO) concluded the recent trading session at $82.32, signifying a +0.3% move from its prior day's close.