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The Southern Company (SO)

(Delayed Data from NYSE)

$93.91 USD

93.91
7,895,913

-0.62 (-0.66%)

Updated Sep 29, 2025 04:00 PM ET

After-Market: $93.90 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth D Momentum F VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 32% (79 out of 245)

Industry: Utility - Electric Power

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Zacks News

Zacks Equity Research

Should You Invest in the Utilities Select Sector SPDR ETF (XLU)?

by Zacks Equity Research

Sector ETF report for XLU

Zacks Equity Research

Southern Co. (SO) Laps the Stock Market: Here's Why

by Zacks Equity Research

The latest trading day saw Southern Co. (SO) settling at $85.51, representing a +1.1% change from its previous close.

Zacks Equity Research

Southern Co. (SO) Stock Falls Amid Market Uptick: What Investors Need to Know

by Zacks Equity Research

Southern Co. (SO) reachead $83.20 at the closing of the latest trading day, reflecting a -0.92% change compared to its last close.

Zacks Equity Research

Southern Company's 2025 Blueprint to Meet Georgia's Energy Needs

by Zacks Equity Research

SO's Georgia Power unit filed a 2025 IRP to outline its investments in generation, transmission and customer programs to support Georgia's growth.

Zacks Equity Research

Investors Heavily Search Southern Company (The) (SO): Here is What You Need to Know

by Zacks Equity Research

Zacks.com users have recently been watching Southern Co. (SO) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Zacks Equity Research

Southern Co. (SO) Declines More Than Market: Some Information for Investors

by Zacks Equity Research

In the most recent trading session, Southern Co. (SO) closed at $82.83, indicating a -0.85% shift from the previous trading day.

Zacks Equity Research

How to Find Strong Utilities Stocks Slated for Positive Earnings Surprises

by Zacks Equity Research

Investors looking for ways to find stocks that are set to beat quarterly earnings estimates should check out the Zacks Earnings ESP.

Zacks Equity Research

Here's Why Hold Strategy is Apt for Southern Company Stock Now

by Zacks Equity Research

SO demonstrates solid revenue growth and stability, though its high P/E ratio and energy transition challenges may limit stock performance.

Zacks Equity Research

Southern Company Enters Deal to Supply Energy Credit to Keysight

by Zacks Equity Research

SO Subsidiary, Southern Power, is all set to supply renewable energy credit to Keysight Technologies as it advances toward sustainability.

Zacks Equity Research

Southern Co. (SO) Rises Higher Than Market: Key Facts

by Zacks Equity Research

In the closing of the recent trading day, Southern Co. (SO) stood at $84.73, denoting a +0.99% change from the preceding trading day.

Zacks Equity Research

Can Southern Co. (SO) Keep the Earnings Surprise Streak Alive?

by Zacks Equity Research

Southern Co. (SO) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Zacks Equity Research

Southern Co. (SO) Beats Stock Market Upswing: What Investors Need to Know

by Zacks Equity Research

Southern Co. (SO) concluded the recent trading session at $82.05, signifying a +0.22% move from its prior day's close.

Zacks Equity Research

Southern Partners With Edged Energy to Transform Data Centers

by Zacks Equity Research

SO's unit, PowerSecure, teams up with Edged Energy to provide innovative, energy-efficient backup systems for next-gen data centers.

Zacks Equity Research

Southern Co. (SO) Laps the Stock Market: Here's Why

by Zacks Equity Research

Southern Co. (SO) concluded the recent trading session at $81.87, signifying a +0.68% move from its prior day's close.

Zacks Equity Research

Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

by Zacks Equity Research

Sector ETF report for FUTY

Zacks Equity Research

Southern's Unit Restores Power to Thousands After Winter Storm

by Zacks Equity Research

SO's unit, Georgia Power, uses advanced smart grid tech to quickly restore power after Winter Storm Cora, helping more than 230,000 customers.

Zacks Equity Research

Southern Co. (SO) Rises Yet Lags Behind Market: Some Facts Worth Knowing

by Zacks Equity Research

Southern Co. (SO) concluded the recent trading session at $82.32, signifying a +0.3% move from its prior day's close.

Zacks Equity Research

Here's Why Southern Co. (SO) Fell More Than Broader Market

by Zacks Equity Research

Southern Co. (SO) closed at $82.07 in the latest trading session, marking a -0.3% move from the prior day.

Zacks Equity Research

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

by Zacks Equity Research

Sector ETF report for IDU

Zacks Equity Research

Are Options Traders Betting on a Big Move in The Southern Company (SO) Stock?

by Zacks Equity Research

Investors need to pay close attention to The Southern Company (SO) stock based on the movements in the options market lately.

Zacks Equity Research

Southern Co. (SO) Rises As Market Takes a Dip: Key Facts

by Zacks Equity Research

The latest trading day saw Southern Co. (SO) settling at $83.14, representing a +0.36% change from its previous close.

Zacks Equity Research

Is Pinnacle West Capital (PNW) Outperforming Other Utilities Stocks This Year?

by Zacks Equity Research

Here is how Pinnacle West (PNW) and Southern Co. (SO) have performed compared to their sector so far this year.

Zacks Equity Research

Southern Company Rises 18% YTD: Time to Buy, Sell or Hold?

by Zacks Equity Research

SO offers stable revenues, strong dividends and growth potential but faces risks like high valuation, debt sensitivity and flat residential usage.

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

by Zacks Equity Research

Sector ETF report for VPU

Jewel Saha headshot

NextEra Outperforms Industry in a Year: Should You Buy the Stock?

by Jewel Saha

NEE benefits from declining interest rates, rising demand for its services and improving economic conditions in Florida.