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The Southern Company (SO)

(Delayed Data from NYSE)

$94.69 USD

94.69
4,148,254

-0.66 (-0.69%)

Updated Aug 8, 2025 04:00 PM ET

After-Market: $94.70 +0.01 (0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth B Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 39% (94 out of 244)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Southern Co. (SO) Rises Yet Lags Behind Market: Some Facts Worth Knowing

Southern Co. (SO) concluded the recent trading session at $82.32, signifying a +0.3% move from its prior day's close.

Zacks Equity Research

Here's Why Southern Co. (SO) Fell More Than Broader Market

Southern Co. (SO) closed at $82.07 in the latest trading session, marking a -0.3% move from the prior day.

Zacks Equity Research

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

Sector ETF report for IDU

Zacks Equity Research

Are Options Traders Betting on a Big Move in The Southern Company (SO) Stock?

Investors need to pay close attention to The Southern Company (SO) stock based on the movements in the options market lately.

Zacks Equity Research

Southern Co. (SO) Rises As Market Takes a Dip: Key Facts

The latest trading day saw Southern Co. (SO) settling at $83.14, representing a +0.36% change from its previous close.

Zacks Equity Research

Is Pinnacle West Capital (PNW) Outperforming Other Utilities Stocks This Year?

Here is how Pinnacle West (PNW) and Southern Co. (SO) have performed compared to their sector so far this year.

Zacks Equity Research

Southern Company Rises 18% YTD: Time to Buy, Sell or Hold?

SO offers stable revenues, strong dividends and growth potential but faces risks like high valuation, debt sensitivity and flat residential usage.

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Jewel Saha headshot

NextEra Outperforms Industry in a Year: Should You Buy the Stock?

NEE benefits from declining interest rates, rising demand for its services and improving economic conditions in Florida.

Zacks Equity Research

Xcel Fortifies Infrastructure Using AI Technology to Detect Wildfire

XEL continues to strengthen its infrastructure through planned capital expenditure and provide reliable services to its customers.

Zacks Equity Research

Zacks Industry Outlook Highlights NextEra, Southern, Vistra and Exelon

NextEra, Southern, Vistra and Exelon have been highlighted in this Industry Outlook article.

Jewel Saha headshot

4 Stocks to Watch From the Prospering Electric Power Industry

NEE, SO, VST and EXC have well-chalked-out capital investment plans to upgrade infrastructure and provide efficient service to its customers. The decline in interest rates will reduce the capital servicing costs of these capital-intensive stocks and boost their margins.

Zacks Equity Research

Southern's Unit Expands Millers Branch Solar Facility in Texas

Southern's unit Southern Power expands its Millers Branch Solar Facility, adding 132 MW to reach a total capacity of 512 MW.

Zacks Equity Research

Rising Energy Demand Pushes Southern Co. to Keep Coal Assets Afloat

Surging energy demand from data centers prompts the U.S. utility company SO to redesign their coal and natural gas power strategies.

Zacks Equity Research

Southern Company (The) (SO) is Attracting Investor Attention: Here is What You Should Know

Zacks.com users have recently been watching Southern Co. (SO) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Zacks Equity Research

The Zacks Analyst Blog Highlights Walmart, Southern Company, Intercontinental Exchange and IDT

Walmart, Southern Company, Intercontinental Exchange and IDT are part of the Zacks Top Analyst Blog.

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Top Analyst Reports for Walmart, Southern Company & Intercontinental Exchange

Today's Research Daily features new research reports on 16 major stocks, including Walmart Inc. (WMT), The Southern Company (SO) and Intercontinental Exchange, Inc. (ICE), as well as a micro-cap stock IDT Corporation (IDT).

Zacks Equity Research

Southern Company Q3 Earnings Beat on Higher Electricity Sales

SO has guided earnings per share of $4.05 for 2024.

Zacks Equity Research

Southern Co. (SO) Reports Q3 Earnings: What Key Metrics Have to Say

Although the revenue and EPS for Southern Co. (SO) give a sense of how its business performed in the quarter ended September 2024, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.

Zacks Equity Research

Southern Co. (SO) Q3 Earnings and Revenues Beat Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 7.52% and 2.13%, respectively, for the quarter ended September 2024. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

Sector ETF report for IDU

Zacks Equity Research

FirstEnergy Misses on Q3 Earnings and Sales, Lowers '24 EPS View

FE third-quarter earnings and revenues lag estimates due to higher storm restoration costs. The company will maintain its five-year capital expenditure plan.

Zacks Equity Research

PSEG (PEG) Earnings Expected to Grow: What to Know Ahead of Next Week's Release

PSEG (PEG) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.