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The Southern Company (SO)

(Delayed Data from NYSE)

$94.69 USD

94.69
4,148,254

-0.66 (-0.69%)

Updated Aug 8, 2025 04:00 PM ET

After-Market: $94.70 +0.01 (0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth B Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 39% (94 out of 244)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Southern Co. (SO) Stock Drops Despite Market Gains: Important Facts to Note

Southern Co. (SO) concluded the recent trading session at $88.86, signifying a -0.17% move from its prior day's close.

Zacks Equity Research

The Zacks Analyst Blog The Home Depot, The Southern, Infosys, Kewaunee Scientific and Friedman Industries

The Home Depot, The Southern, Infosys, Kewaunee Scientific and Friedman Industries are included in this Analyst Blog.

Mark Vickery headshot

Top Stock Reports for Home Depot, Southern Company & Infosys

Today's Research Daily features new research reports on 16 major stocks, including The Home Depot, Inc. (HD), The Southern Company (SO) and Infosys Ltd. (INFY), as well as two micro-cap stocks Kewaunee Scientific Corp. (KEQU) and Friedman Industries, Inc. (FRD).

Zacks Equity Research

Southern Co. (SO) Outperforms Broader Market: What You Need to Know

The latest trading day saw Southern Co. (SO) settling at $89.44, representing a +1.07% change from its previous close.

Zacks Equity Research

Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

Sector ETF report for FUTY

Zacks Equity Research

Southern's Unit to Launch Renewable Initiative for Microgrid

SO's subsidiary, PowerSecure, plans to launch a 100% renewable fuel initiative with HVO at Durham microgrid, highlighting its commitment to clean energy and sustainability.

Zacks Equity Research

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

Sector ETF report for IDU

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Zacks Equity Research

MDU Resources (MDU) Rewards Shareholders With 4% Dividend Hike

MDU Resources (MDU) continues to increase shareholders' value as its board of directors approves a 4% quarterly dividend hike.

Zacks Equity Research

Southern's (SO) Unit Elevates Grid Reliability With UAS Tech

Southern's (SO) division Georgia Power enhances grid reliability using unmanned aerial systems (drones) for safer, faster and cost-effective transmission line inspections across Georgia.

Zacks Equity Research

Southern Company (The) (SO) is Attracting Investor Attention: Here is What You Should Know

Zacks.com users have recently been watching Southern Co. (SO) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Sheraz Mian headshot

Top Stock Reports for Berkshire Hathaway, Tesla & Visa

Today's Research Daily features new research reports on 16 major stocks, including Berkshire Hathaway Inc. (BRK.B), Tesla, Inc. (TSLA) and Visa Inc. (V), as well a micro-cap stock AXIL Brands, Inc. (AXIL).

Zacks Equity Research

Southern (SO) Q2 Earnings Beat on Higher Electricity Sales

The Southern Company (SO) has guided earnings per share of $3.95-$4.05 for 2024.

Zacks Equity Research

EVRG or SO: Which Is the Better Value Stock Right Now?

EVRG vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

Company News for Aug 2, 2024

Companies In The Article Are: LLY,MGM,SO and TRP

Zacks Equity Research

Southern Co. (SO) Q2 Earnings: Taking a Look at Key Metrics Versus Estimates

Although the revenue and EPS for Southern Co. (SO) give a sense of how its business performed in the quarter ended June 2024, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.

Zacks Equity Research

Southern Co. (SO) Beats Q2 Earnings and Revenue Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 19.78% and 3.26%, respectively, for the quarter ended June 2024. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

IDACORP (IDA) to Report Q2 Earnings: What's in the Cards?

IDACORP's (IDA) Q2 results are expected to reflect the moderate impact of a mixed temperature pattern. However, high operating and maintenance expenses are likely to have hurt its earnings.

Zacks Equity Research

Is Franklin U.S. Low Volatility High Dividend Index ETF (LVHD) a Strong ETF Right Now?

Smart Beta ETF report for LVHD

Zacks Equity Research

Ameren (AEE) to Report Q2 Earnings: What's in the Cards?

Ameren's (AEE) Q2 results are likely to benefit from warmer-than-normal weather patterns. However, higher operations and maintenance expenses are likely to have partially hurt earnings.

Zacks Equity Research

California Water (CWT) to Report Q2 Earnings: What to Expect

California Water's (CWT) Q2 results are likely to gain from the implementation of new water rates in its service territories. However, higher water production expenses, and increased depreciation and amortization expenses are likely to have hurt its earnings.

Zacks Equity Research

Xcel Energy (XEL) to Report Q2 Earnings: What's in Store?

Xcel Energy's (XEL) second-quarter earnings are likely to have benefited from new customer additions and higher demand from data centers.

Zacks Equity Research

AES to Announce Q2 Earnings: Here's What You Need to Know

AES' Q2 results are likely to reflect the benefits of favorable contributions from its renewable projects amid the impacts of high interest expenses.

Zacks Equity Research

Consolidated Edison (ED) to Post Q2 Earnings: What's in Store?

Consolidated Edison's (ED) Q2 results are likely to benefit from a warmer-than-normal temperature pattern and strong rate-based growth. However, higher interest expenses may have hurt earnings.