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The Southern Company (SO)

(Delayed Data from NYSE)

$93.91 USD

93.91
8,002,588

-0.62 (-0.66%)

Updated Sep 29, 2025 04:00 PM ET

After-Market: $93.90 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth D Momentum F VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 32% (79 out of 245)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

CenterPoint Energy to Post Q3 Earnings: What's in Store for the Stock?

CNP's Q3 results are likely to reflect the benefits of a warmer-than-normal weather pattern. However, higher interest rate expenses may have hurt earnings.

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Zacks Equity Research

Southern Co. (SO) Beats Stock Market Upswing: What Investors Need to Know

Southern Co. (SO) closed at $93.24 in the latest trading session, marking a +0.58% move from the prior day.

Zacks Equity Research

Southern Co. (SO) Rises As Market Takes a Dip: Key Facts

In the latest trading session, Southern Co. (SO) closed at $92.70, marking a +0.44% move from the previous day.

Mark Vickery headshot

Top Stock Reports for AbbVie, ADP & Analog Devices

Today's Research Daily features new research reports on 16 major stocks, including AbbVie Inc. (ABBV), Automatic Data Processing, Inc. (ADP) and Analog Devices, Inc. (ADI), as well as two micro-cap stocks Taylor Devices, Inc. (TAYD) and Village Super Market, Inc. (VLGEA).

Zacks Equity Research

Will Southern Co. (SO) Beat Estimates Again in Its Next Earnings Report?

Southern Co. (SO) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Zacks Equity Research

These 2 Utilities Stocks Could Beat Earnings: Why They Should Be on Your Radar

Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.

Zacks Equity Research

Southern Co. (SO) Rises Higher Than Market: Key Facts

In the latest trading session, Southern Co. (SO) closed at $88.96, marking a +0.79% move from the previous day.

Zacks Equity Research

Southern Co. (SO) Dips More Than Broader Market: What You Should Know

In the closing of the recent trading day, Southern Co. (SO) stood at $88.26, denoting a -0.75% change from the preceding trading day.

Zacks Equity Research

Is PPL (PPL) Stock Outpacing Its Utilities Peers This Year?

Here is how PPL (PPL) and Southern Co. (SO) have performed compared to their sector so far this year.

Zacks Equity Research

SO's Georgia Power Restores 95% of Power Following Hurricane Helene

The Southern Company's largest subsidiary, Georgia Power, works rigorously to ensure that electricity is restored to the largest number of customers.

Zacks Equity Research

Southern Co. (SO) Stock Declines While Market Improves: Some Information for Investors

In the latest trading session, Southern Co. (SO) closed at $90.31, marking a -0.43% move from the previous day.

Zacks Equity Research

Southern Co. (SO) Ascends While Market Falls: Some Facts to Note

In the closing of the recent trading day, Southern Co. (SO) stood at $90.88, denoting a +0.78% change from the preceding trading day.

Zacks Equity Research

Here's Why Southern Co. (SO) Fell More Than Broader Market

In the most recent trading session, Southern Co. (SO) closed at $89.35, indicating a -0.42% shift from the previous trading day.

Zacks Equity Research

Southern's Shares Surge 29% Year to Date: Time to Buy or Hold?

Stable Cash Flow, dividend Stability and strong nuclear initiatives boost SO's outlook, but risks from gas price fluctuations and high costs make investors cautious.

Zacks Equity Research

Southern Co. (SO) Stock Drops Despite Market Gains: Important Facts to Note

Southern Co. (SO) concluded the recent trading session at $88.86, signifying a -0.17% move from its prior day's close.

Zacks Equity Research

The Zacks Analyst Blog The Home Depot, The Southern, Infosys, Kewaunee Scientific and Friedman Industries

The Home Depot, The Southern, Infosys, Kewaunee Scientific and Friedman Industries are included in this Analyst Blog.

Mark Vickery headshot

Top Stock Reports for Home Depot, Southern Company & Infosys

Today's Research Daily features new research reports on 16 major stocks, including The Home Depot, Inc. (HD), The Southern Company (SO) and Infosys Ltd. (INFY), as well as two micro-cap stocks Kewaunee Scientific Corp. (KEQU) and Friedman Industries, Inc. (FRD).

Zacks Equity Research

Southern Co. (SO) Outperforms Broader Market: What You Need to Know

The latest trading day saw Southern Co. (SO) settling at $89.44, representing a +1.07% change from its previous close.

Zacks Equity Research

Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

Sector ETF report for FUTY

Zacks Equity Research

Southern's Unit to Launch Renewable Initiative for Microgrid

SO's subsidiary, PowerSecure, plans to launch a 100% renewable fuel initiative with HVO at Durham microgrid, highlighting its commitment to clean energy and sustainability.

Zacks Equity Research

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

Sector ETF report for IDU

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Zacks Equity Research

MDU Resources (MDU) Rewards Shareholders With 4% Dividend Hike

MDU Resources (MDU) continues to increase shareholders' value as its board of directors approves a 4% quarterly dividend hike.