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Zacks News
Southern Co. (SO) Taps Sightline to Advance Climate Technology
by Zacks Equity Research
Southern Company (SO) aims to expedite the deployment of innovative solutions in climate technology through its collaboration with Sightline Climate.
FTS vs. SO: Which Stock Should Value Investors Buy Now?
by Zacks Equity Research
FTS vs. SO: Which Stock Is the Better Value Option?
Southern (SO), Singularity Partner for Energy Transparency
by Zacks Equity Research
Southern (SO) and Singularity Energy join forces to reform energy consumption insights and drive transparency in the energy sector, marking a significant step toward a sustainable energy future.
Southern's (SO) Division Signs Landmark UESC With U.S. Army
by Zacks Equity Research
Southern's (SO) unit, Georgia Power, signs a $72 million contract with Fort Eisenhower that enhances energy efficiency, reduces emissions and will cut costs by $6 million annually.
Southern Co. (SO) Declines More Than Market: Some Information for Investors
by Zacks Equity Research
Southern Co. (SO) closed the most recent trading day at $77.57, moving -0.6% from the previous trading session.
Why Southern Co. (SO) Outpaced the Stock Market Today
by Zacks Equity Research
In the closing of the recent trading day, Southern Co. (SO) stood at $78.21, denoting a +0.24% change from the preceding trading day.
Should You Invest in the iShares U.S. Utilities ETF (IDU)?
by Zacks Equity Research
Sector ETF report for IDU
EVRG vs. SO: Which Stock Is the Better Value Option?
by Zacks Equity Research
EVRG vs. SO: Which Stock Is the Better Value Option?
Southern Co. (SO) Ascends While Market Falls: Some Facts to Note
by Zacks Equity Research
The latest trading day saw Southern Co. (SO) settling at $78.87, representing a +1.19% change from its previous close.
Should You Invest in the Vanguard Utilities ETF (VPU)?
by Zacks Equity Research
Sector ETF report for VPU
TotalEnergies (TTE) Sells Its Subsidiary in Brunei for $259M
by Zacks Equity Research
TotalEnergies (TTE) decides to sell its mature assets in Brunei for $259 million to focus more on the most promising assets across the globe.
National Fuel Gas' (NFG) Board Approves 4% Dividend Hike
by Zacks Equity Research
National Fuel Gas (NFG) continues to increase shareholders' value, as its board of directors approves a 4% quarterly dividend hike.
Southern Co. (SO) Laps the Stock Market: Here's Why
by Zacks Equity Research
Southern Co. (SO) concluded the recent trading session at $78.69, signifying a +0.32% move from its prior day's close.
Southern Co. (SO) Registers a Bigger Fall Than the Market: Important Facts to Note
by Zacks Equity Research
Southern Co. (SO) closed the most recent trading day at $77.94, moving -0.9% from the previous trading session.
Should You Invest in the Utilities Select Sector SPDR ETF (XLU)?
by Zacks Equity Research
Sector ETF report for XLU
CNP vs. SO: Which Stock Is the Better Value Option?
by Zacks Equity Research
CNP vs. SO: Which Stock Is the Better Value Option?
Southern (SO) Invests in Solid-State Battery Technology
by Zacks Equity Research
Southern (SO) invests in Johnson Energy Storage, a battery manufacturer, to advance safer, cost-effective solid-state batteries, enhancing the EV range and clean energy solutions.
Defensive Stocks to Consider Amid Jamie Dimon's Concern for a Large Market Correction
by Shaun Pruitt
Often asked for his economic opinion and outlook, JPMorgan Chase (JPM) CEO Jamie Dimon alluded to concerns of a broader economic slowdown and the possibility of a large stock market correction while speaking with Bloomberg on Thursday.
DTE vs. SO: Which Stock Is the Better Value Option?
by Zacks Equity Research
DTE vs. SO: Which Stock Is the Better Value Option?
The Zacks Analyst Blog Highlights Salesforce, BP, The Southern, PayPal and Edwards Lifesciences
by Zacks Equity Research
Salesforce, BP, The Southern, PayPal and Edwards Lifesciences are included in this Analyst Blog.
Top Analyst Reports for Salesforce, BP & Southern Co.
by Mark Vickery
Toda's Research Daily features new research reports on 16 major stocks, including Salesforce, Inc. (CRM), BP p.l.c. (BP) and The Southern Company (SO).
Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?
by Zacks Equity Research
Sector ETF report for FUTY
Southern's (SO) Newest Reactor Begins Commercial Operations
by Zacks Equity Research
Southern's (SO) Vogtle Unit-4 can generate enough electricity to power 500,000 homes and businesses and provide reliable and emissions-free energy for at least 60-80 years.
Southern (SO) Q1 Earnings Beat on Lower Operating Expense
by Zacks Equity Research
The Southern Company (SO) has guided earnings per share of $3.95-$4.05 for this year.
Stock Market News for May 3, 2024
by Zacks Equity Research
U.S. stock markets closed sharply higher on Thursday.