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The Southern Company (SO)

(Delayed Data from NYSE)

$94.69 USD

94.69
4,148,254

-0.66 (-0.69%)

Updated Aug 8, 2025 04:00 PM ET

After-Market: $94.70 +0.01 (0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth B Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (85 out of 244)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Southern Co. (SO) Taps Sightline to Advance Climate Technology

Southern Company (SO) aims to expedite the deployment of innovative solutions in climate technology through its collaboration with Sightline Climate.

Zacks Equity Research

FTS vs. SO: Which Stock Should Value Investors Buy Now?

FTS vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

Southern (SO), Singularity Partner for Energy Transparency

Southern (SO) and Singularity Energy join forces to reform energy consumption insights and drive transparency in the energy sector, marking a significant step toward a sustainable energy future.

Zacks Equity Research

Southern's (SO) Division Signs Landmark UESC With U.S. Army

Southern's (SO) unit, Georgia Power, signs a $72 million contract with Fort Eisenhower that enhances energy efficiency, reduces emissions and will cut costs by $6 million annually.

Zacks Equity Research

Southern Co. (SO) Declines More Than Market: Some Information for Investors

Southern Co. (SO) closed the most recent trading day at $77.57, moving -0.6% from the previous trading session.

Zacks Equity Research

Why Southern Co. (SO) Outpaced the Stock Market Today

In the closing of the recent trading day, Southern Co. (SO) stood at $78.21, denoting a +0.24% change from the preceding trading day.

Zacks Equity Research

EVRG vs. SO: Which Stock Is the Better Value Option?

EVRG vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

Southern Co. (SO) Ascends While Market Falls: Some Facts to Note

The latest trading day saw Southern Co. (SO) settling at $78.87, representing a +1.19% change from its previous close.

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Zacks Equity Research

TotalEnergies (TTE) Sells Its Subsidiary in Brunei for $259M

TotalEnergies (TTE) decides to sell its mature assets in Brunei for $259 million to focus more on the most promising assets across the globe.

Zacks Equity Research

National Fuel Gas' (NFG) Board Approves 4% Dividend Hike

National Fuel Gas (NFG) continues to increase shareholders' value, as its board of directors approves a 4% quarterly dividend hike.

Zacks Equity Research

Southern Co. (SO) Laps the Stock Market: Here's Why

Southern Co. (SO) concluded the recent trading session at $78.69, signifying a +0.32% move from its prior day's close.

Zacks Equity Research

Southern Co. (SO) Registers a Bigger Fall Than the Market: Important Facts to Note

Southern Co. (SO) closed the most recent trading day at $77.94, moving -0.9% from the previous trading session.

Zacks Equity Research

CNP vs. SO: Which Stock Is the Better Value Option?

CNP vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

Southern (SO) Invests in Solid-State Battery Technology

Southern (SO) invests in Johnson Energy Storage, a battery manufacturer, to advance safer, cost-effective solid-state batteries, enhancing the EV range and clean energy solutions.

Shaun Pruitt headshot

Defensive Stocks to Consider Amid Jamie Dimon's Concern for a Large Market Correction

Often asked for his economic opinion and outlook, JPMorgan Chase (JPM) CEO Jamie Dimon alluded to concerns of a broader economic slowdown and the possibility of a large stock market correction while speaking with Bloomberg on Thursday.

Zacks Equity Research

DTE vs. SO: Which Stock Is the Better Value Option?

DTE vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

The Zacks Analyst Blog Highlights Salesforce, BP, The Southern, PayPal and Edwards Lifesciences

Salesforce, BP, The Southern, PayPal and Edwards Lifesciences are included in this Analyst Blog.

Mark Vickery headshot

Top Analyst Reports for Salesforce, BP & Southern Co.

Toda's Research Daily features new research reports on 16 major stocks, including Salesforce, Inc. (CRM), BP p.l.c. (BP) and The Southern Company (SO).

Zacks Equity Research

Southern's (SO) Newest Reactor Begins Commercial Operations

Southern's (SO) Vogtle Unit-4 can generate enough electricity to power 500,000 homes and businesses and provide reliable and emissions-free energy for at least 60-80 years.

Zacks Equity Research

Southern (SO) Q1 Earnings Beat on Lower Operating Expense

The Southern Company (SO) has guided earnings per share of $3.95-$4.05 for this year.

Zacks Equity Research

Stock Market News for May 3, 2024

U.S. stock markets closed sharply higher on Thursday.