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The Southern Company (SO)

(Delayed Data from NYSE)

$94.69 USD

94.69
4,148,254

-0.66 (-0.69%)

Updated Aug 8, 2025 04:00 PM ET

After-Market: $94.70 +0.01 (0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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D Value D Growth B Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (85 out of 244)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Southern Co. (SO) Reports Q1 Earnings: What Key Metrics Have to Say

The headline numbers for Southern Co. (SO) give insight into how the company performed in the quarter ended March 2024, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

Zacks Equity Research

Southern Co. (SO) Surpasses Q1 Earnings Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 14.44% and 5.67%, respectively, for the quarter ended March 2024. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Can Southern (SO) Maintain Its Beat Streak in Q1 Earnings?

The Southern Company (SO) beat the Zacks Consensus Estimate for earnings in each of the last four quarters. The utility has a trailing four-quarter earnings surprise of 8.5%, on average.

Zacks Equity Research

American Electric Power (AEP) Q1 Earnings and Revenues Lag Estimates

AEP (AEP) delivered earnings and revenue surprises of -2.31% and 5.39%, respectively, for the quarter ended March 2024. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Gear Up for Southern Co. (SO) Q1 Earnings: Wall Street Estimates for Key Metrics

Beyond analysts' top -and-bottom-line estimates for Southern Co. (SO), evaluate projections for some of its key metrics to gain a better insight into how the business might have performed for the quarter ended March 2024.

Zacks Equity Research

Southern Co. (SO) Earnings Expected to Grow: Should You Buy?

Southern Co. (SO) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

CMS Energy (CMS) Q1 Earnings Top Estimates

CMS Energy (CMS) delivered earnings and revenue surprises of 5.43% and 7.26%, respectively, for the quarter ended March 2024. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Zacks Equity Research

The Zacks Analyst Blog Highlights ServiceNow, The Progressive, Analog Devices, The Southern Company and Welltower

ServiceNow, The Progressive, Analog Devices, The Southern Company and Welltower are part of the Zacks top Analyst Blog.

Sheraz Mian headshot

Top Research Reports for ServiceNow, Progressive & Analog Devices

Today's Research Daily features new research reports on 12 major stocks, including ServiceNow, Inc. (NOW), The Progressive Corporation (PGR) and Analog Devices, Inc. (ADI).

Zacks Equity Research

Is Franklin U.S. Low Volatility High Dividend Index ETF (LVHD) a Strong ETF Right Now?

Smart Beta ETF report for LVHD

Zacks Equity Research

Southern Co. (SO) Stock Moves -0.42%: What You Should Know

Southern Co. (SO) concluded the recent trading session at $69.09, signifying a -0.42% move from its prior day's close.

Zacks Equity Research

Southern Co. (SO) Ascends But Remains Behind Market: Some Facts to Note

In the most recent trading session, Southern Co. (SO) closed at $69.25, indicating a +0.98% shift from the previous trading day.

Zacks Equity Research

DTE or SO: Which Is the Better Value Stock Right Now?

DTE vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

Southern Co. (SO) Stock Slides as Market Rises: Facts to Know Before You Trade

Southern Co. (SO) reachead $66.86 at the closing of the latest trading day, reflecting a -0.58% change compared to its last close.

Zacks Equity Research

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

Sector ETF report for IDU

Zacks Equity Research

Southern Co. (SO) Nuclear Plant Achieves Initial Criticality

Southern Company's (SO) Vogtle Unit 4 reaches initial criticality and is expected to come in-service during the second quarter of 2024.

Zacks Equity Research

Southern (SO) Q4 Earnings Beat on Lower Costs, Sales Miss

The Southern Company (SO) has guided earnings per share of $3.95-$4.05 for this year.

Zacks Equity Research

Southern Co. (SO) Q4 Earnings: Taking a Look at Key Metrics Versus Estimates

The headline numbers for Southern Co. (SO) give insight into how the company performed in the quarter ended December 2023, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

Zacks Equity Research

Why Earnings Season Could Be Great for The Southern Company (SO)

The Southern Company (SO) is seeing favorable earnings estimate revision activity and has a positive Zacks Earnings ESP heading into earnings season.

Zacks Equity Research

PPL to Release Q4 Earnings: Here's What You Need to Know

PPL's fourth-quarter 2023 results are likely to benefit from the use of new technology and savings in operation and maintenance costs.