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The Southern Company (SO)

(Delayed Data from NYSE)

$94.69 USD

94.69
4,148,254

-0.66 (-0.69%)

Updated Aug 8, 2025 04:00 PM ET

After-Market: $94.70 +0.01 (0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth B Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (85 out of 244)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Southern Co. (SO) Stock Moves -0.76%: What You Should Know

In the most recent trading session, Southern Co. (SO) closed at $66.60, indicating a -0.76% shift from the previous trading day.

Zacks Equity Research

Why Southern Co. (SO) is Poised to Beat Earnings Estimates Again

Southern Co. (SO) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Zacks Equity Research

Southern Co. (SO), Novelis Partner to Build Two Solar Plants

Southern Co.'s (SO) unit, Alabama Power, and Novelis join forces to build 80-MW solar plants, aiding decarbonization and supporting the latter's carbon-neutral goal.

Zacks Equity Research

Why Investors Need to Take Advantage of These 2 Utilities Stocks Now

The Zacks Earnings ESP is a great way to find potential earnings surprises. Why investors should take advantage now.

Zacks Equity Research

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

Sector ETF report for IDU

Zacks Equity Research

CNP or SO: Which Is the Better Value Stock Right Now?

CNP vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

Southern Co.'s (SO) Unit Acquires Two Renewable Facilities

Southern Co.'s (SO) unit, Southern Power, expands clean energy assets by acquiring two solar facilities. This bolsters a 5,280-MW renewable fleet.

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Zacks Equity Research

Southern (SO) Subsidiary Resolves $413 Million Dispute

Southern's (SO) unit, Georgia Power, resolves a $413-million dispute with Oglethorpe Power, securing Plant Vogtle's clean energy expansion, despite a technical setback.

Jewel Saha headshot

4 Stocks to Buy From the Promising Electric Power Industry

Amid the ongoing transition in the utility space, electric power utilities like SO, PCG, VST and PNW have well-chalked-out capital investment plans to upgrade infrastructure and add clean assets to their generation portfolio to provide efficient services.

Zacks Equity Research

The Zacks Analyst Blog Highlights American Water Works, Vistra, Pinnacle West Capital, OGE Energy and The Southern

American Water Works, Vistra, Pinnacle West Capital, OGE Energy and The Southern are included in this Analyst Blog.

Nalak Das headshot

Add These 5 Utilities to Your Portfolio for Long-Term Gains

We have narrowed our search to five low-beta utility stocks that are regular dividend payers. These are: AWK, VST, PNW, OGE, SO.

Zacks Equity Research

Should You Invest in the Utilities Select Sector SPDR ETF (XLU)?

Sector ETF report for XLU

Zacks Equity Research

Southern's (SO) Unit Acquires South Cheyenne Solar Facility

Southern's (SO) unit, Southern Power, acquires its 30th solar project, the 150 MW South Cheyenne Solar Facility, showcasing its commitment to renewable energy growth.

Zacks Equity Research

Southern Company's (SO) Subsidiary Acquires Millers Facility

Southern Company's (SO) latest acquisition of the Millers Branch Solar Facility underscores its commitment to advancing renewable energy generation and shaping the future of sustainable power.

Zacks Equity Research

Reasons to Add Southern Company (SO) to Your Portfolio Now

Southern Company (SO) makes a strong case for investment, given its long-term growth prospects, strong ROE and ability to increase shareholders' value.

Zacks Equity Research

Southern Co. (SO) Gains As Market Dips: What You Should Know

Southern Co. (SO) closed the most recent trading day at $71.09, moving +0.27% from the previous trading session.

Zacks Equity Research

Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

Southern Co. (SO) closed at $67.93 in the latest trading session, marking a +1.22% move from the prior day.

Zacks Equity Research

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

Southern Co. (SO) closed at $67.22 in the latest trading session, marking a -0.75% move from the prior day.

Zacks Equity Research

The Zacks Analyst Blog Highlights Amazon.com, Cisco Systems, The Southern Company, Edwards Lifesciences and Ross Stores

Amazon.com, Cisco Systems, The Southern Company, Edwards Lifesciences and Ross Stores are part of the Zacks top Analyst Blog.

Sheraz Mian headshot

Top Analyst Reports for Amazon.com, Cisco Systems & Southern Company

Today's Research Daily features new research reports on 16 major stocks, including Amazon.com, Inc. (AMZN), Cisco Systems, Inc. (CSCO) and The Southern Company (SO).

Zacks Equity Research

Southern's (SO) Vogtle Unit 4 Begins Nuclear Fuel Load

Southern's (SO) unit, Georgia Power ignites progress by commencing fuel loading in Vogtle Unit 4, a stride toward cleaner and more reliable energy solutions.

Zacks Equity Research

Southern (SO) Beats on Q2 Earnings, Maintains Vogtle Timeline

Southern Company (SO) guided earnings per share of $3.55-$3.65 for this year and $1.30 for the September quarter.

Zacks Equity Research

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

Sector ETF report for IDU