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The Southern Company (SO)

(Delayed Data from NYSE)

$94.69 USD

94.69
4,148,254

-0.66 (-0.69%)

Updated Aug 8, 2025 04:00 PM ET

After-Market: $94.70 +0.01 (0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth B Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (85 out of 244)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Zacks Equity Research

Eversource (ES) Gains From Investments in Infrastructure

Eversource Energy's (ES) systematic capital expenditures and inorganic assets are likely to boost its earnings. However, rising interest expenses and failure of operating equipment are concerns.

Zacks Equity Research

Reasons to Add Southern Company (SO) to Your Portfolio Right Now

Southern Company (SO) makes a strong case for investment, given its long-term growth prospects, strong ROE and ability to increase shareholders' value.

Zacks Equity Research

Southern Company (SO) Achieves 250 MLB Carbon Offset Milestone

A Southern Company (SO) subsidiary, Georgia Natural Gas, attains its 250 million pounds carbon offset milestone.

Mark Vickery headshot

Top Research Reports for UnitedHealth Group, Merck & Texas Instruments

Today's Research Daily features new research reports on 16 major stocks, including UnitedHealth Group Incorporated (UNH), Merck & Co., Inc. (MRK) and Texas Instruments Incorporated (TXN).

Zacks Equity Research

Is Invesco S&P 500 Equal Weight Utilities ETF (RYU) a Strong ETF Right Now?

Smart Beta ETF report for RYU

Zacks Equity Research

Company News for Apr 28, 2023

Companies In The News Are: MA, MRK, SO, NOC.

Zacks Equity Research

Southern (SO) Beats on Q1 Earnings, Retains Vogtle Timelines

The Southern Company (SO) guided earnings per share of $3.55-$3.65 for this year and 75 cents for the June quarter.

Zacks Equity Research

Southern Co. (SO) Tops Q1 Earnings Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 11.27% and 2.74%, respectively, for the quarter ended March 2023. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Southern Company (SO) Invests $5M in E-Mobility Initiatives

Southern Company's (SO) unit, Georgia Power, invests $5 million to create scholarships, fund research and build statewide partnerships. The idea is to support e-mobility initiatives in Georgia.

Zacks Equity Research

Portland General Electric (POR) Earnings Expected to Grow: Should You Buy?

Portland General Electric (POR) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Southern Company (SO) Q1 Earnings on Deck: What to Expect

While new customer additions are likely to have boosted Southern Company's (SO) profit levels in the first quarter, escalation in costs might have offset those gains.

Zacks Equity Research

Southern Co. (SO) Gains As Market Dips: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $73.02, marking a +0.29% move from the previous day.

Zacks Equity Research

Earnings Preview: Southern Co. (SO) Q1 Earnings Expected to Decline

Southern Co. (SO) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Investors' Guide to Southern's (SO) Recent Dividend Hike

The Southern Company (SO) has hiked its dividend for 22 consecutive years, once again boosting its payout earlier this week.

Zacks Equity Research

Southern Company (SO) Unit Increases Low-Emission Procurement

Southern Company's (SO) subsidiary, Virginia Natural Gas, increases procurement of low-emission Next Generation Natural Gas to meet half of its customers' energy demands.

Zacks Equity Research

Southern Co. (SO) Dips More Than Broader Markets: What You Should Know

Southern Co. (SO) closed at $71.94 in the latest trading session, marking a -0.72% move from the prior day.

Zacks Equity Research

Southern Company (SO) Begins Hot Testing for Vogtle Unit 4

The Southern Company's (SO) subsidiary, Georgia Power, begins hot functional testing for Vogtle Unit 4 to ensure reliable, carbon-free energy.

Zacks Equity Research

Southern Co. (SO) Gains As Market Dips: What You Should Know

Southern Co. (SO) closed the most recent trading day at $69.63, moving +0.96% from the previous trading session.

Zacks Equity Research

Southern's (SO) Vogtle 3 & 4 Achieve Power Generation Milestone

Southern Company's (SO) Vogtle units are an essential part of its commitment to delivering clean, safe, reliable and affordable energy to its customers.

Zacks Equity Research

Southern Co. (SO) Gains But Lags Market: What You Should Know

Southern Co. (SO) closed at $69.34 in the latest trading session, marking a +1.39% move from the prior day.