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The Southern Company (SO)

(Delayed Data from NYSE)

$94.69 USD

94.69
4,148,254

-0.66 (-0.69%)

Updated Aug 8, 2025 04:00 PM ET

After-Market: $94.70 +0.01 (0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth B Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (85 out of 244)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Zacks Equity Research

Company News for Aug 4, 2023

Companies In The News Are: WRK, SO, COP, BUD.

Zacks Equity Research

Southern Co. (SO) Q2 Earnings: How Key Metrics Compare to Wall Street Estimates

Although the revenue and EPS for Southern Co. (SO) give a sense of how its business performed in the quarter ended June 2023, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.

Zacks Equity Research

Southern Co. (SO) Tops Q2 Earnings Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 6.76% and 15.68%, respectively, for the quarter ended June 2023. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Southern Company (SO) Q2 Earnings on Deck: What to Expect

While new customer additions are likely to have boosted Southern Company's (SO) profit levels in the second quarter, lower fuel and retail electric sales might have offset those gains.

Zacks Equity Research

Otter Tail (OTTR) Surpasses Q2 Earnings Estimates

Otter Tail (OTTR) delivered earnings and revenue surprises of 31.76% and 1.25%, respectively, for the quarter ended June 2023. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

Southern Co. (SO) closed at $72.61 in the latest trading session, marking a -0.47% move from the prior day.

Zacks Equity Research

Southern (SO) Awaits NRC Approval for Unit 4's Fuel Load

Southern's (SO) unit, Georgia Power, achieves a milestone with Vogtle 3 & 4 nuclear units meeting safety standards. It awaits NRC's approval for Unit 4's fuel load and startup.

Zacks Equity Research

Southern (SO) Subsidiary Uses AI to Enhance Workers' Safety

Southern's (SO) subsidiary, Georgia Power, collaborates with Urbint, an AI technology company, to leverage AI and predictive solutions to enhance workers' safety.

Sheraz Mian headshot

Top Research Reports for Microsoft, Anheuser-Busch InBev & HCA Healthcare

Today's Research Daily features new research reports on 16 major stocks, including Microsoft Corporation (MSFT), Anheuser-Busch InBev SA/NV (BUD) and HCA Healthcare (HCA).

Zacks Equity Research

Is Invesco S&P 500 Equal Weight Utilities ETF (RSPU) a Strong ETF Right Now?

Smart Beta ETF report for RSPU

Zacks Equity Research

DTE vs. SO: Which Stock Is the Better Value Option?

DTE vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

Southern Co. (SO) Gains As Market Dips: What You Should Know

Southern Co. (SO) closed the most recent trading day at $71.73, moving +1.82% from the previous trading session.

Zacks Equity Research

Southern Company (SO) Gets Aviation Waiver for Drone Operations

Southern Company (SO) and Skydio gain the Federal Aviation Administration waiver for remote, autonomous beyond line of sight operations.

Zacks Equity Research

Southern Company (SO) Expects Further Delay for Georgia Vogtle 3

Southern Company's (SO) subsidiary, Georgia Power, faces further delay as Unit 3 reactor???s operation at Vogtle plant gets postponed due to technical setbacks.

Zacks Equity Research

National Fuel Gas' (NFG) Board Approves 4.2% Dividend Hike

National Fuel Gas' (NFG) consolidated business continues to generate strong cash flow and allows it to reward shareholders through dividend hikes.

Zacks Equity Research

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $70.84, marking a -0.59% move from the previous day.

Zacks Equity Research

Reasons to Add Pampa Energia (PAM) to Your Portfolio Right Now

Pampa Energia (PAM) makes a strong case for investment, given its earnings growth prospects and strong return on equity.

Zacks Equity Research

Reasons to Add OGE Energy (OGE) to Your Portfolio Right Now

OGE Energy (OGE) makes a strong case for investment, given its long-term growth prospects, strong return on investment and ability to increase shareholders' value.

Zacks Equity Research

NextEra (NEE) to Gain From Investment, Growing Customer Base

NextEra's (NEE) systematic capital expenditure and robust renewable backlog are likely to have positive impacts on earnings and revenues. However, compliance with stringent government regulations is concerning.

Zacks Equity Research

FirstEnergy (FE) to Gain From Investments & Regulated Operation

FirstEnergy Corporation's (FE) ongoing investments to further strengthen its infrastructure. The Energizing the Future project is expected to improve its overall operating efficiency.

Zacks Equity Research

Southern's (SO) Vogtle Unit 3 Attains 100% Energy Output

Southern (SO) subsidiary, Georgia Power's Vogtle Unit 3 reaches 100% power, marking a significant step toward commercial operation.