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The Southern Company (SO)

(Delayed Data from NYSE)

$93.91 USD

93.91
8,002,588

-0.62 (-0.66%)

Updated Sep 29, 2025 04:00 PM ET

After-Market: $93.90 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth D Momentum F VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 32% (79 out of 245)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Otter Tail (OTTR) Rewards Shareholders With 6.9% Dividend Hike

Otter Tail (OTTR) raises its quarterly dividend yet again, thanks to its two-platform business model and systematic capital expenditure, which are boosting the company's performance.

Zacks Equity Research

DTE Energy (DTE) to Post Q4 Earnings: What's in the Cards?

DTE Energy's (DTE) fourth-quarter earnings are likely to have benefited from cost-reduction initiatives and moderate weather patterns.

Zacks Equity Research

Southern's (SO) Gas Subsidiaries Secure First RNG Agreement

Southern's (SO) subsidiaries, Virginia Natural Gas and Chattanooga Gas, sign their first renewable natural gas agreement, aiding clean energy transition, emission reduction and sustainability.

Zacks Equity Research

What's in Store for National Fuel Gas (NFG) in Q1 Earnings?

National Fuel Gas's (NFG) Q1 earnings are expected to have benefited from increasing pipeline and storage revenues, while an increase in expenses is likely to have offset some positives.

Zacks Equity Research

Duke Energy (DUK) to Post Q4 Earnings: What's in the Cards?

Duke Energy's (DUK) fourth-quarter earnings are likely to have benefited from favorable rate hikes during the quarter and reduction initiatives.

Zacks Equity Research

What's in Store for PNM Resources (PNM) in Q4 Earnings?

PNM Resources' (PNM) Q4 earnings are expected to have been adversely impacted by lower transmission margins, higher interest expenses and lower fixed income.

Zacks Equity Research

FirstEnergy (FE) to Report Q4 Earnings: What's in the Cards?

FirstEnergy's (FE) fourth-quarter results are expected to benefit from improved service reliability, news rates and cost control activities.

Zacks Equity Research

Atmos Energy (ATO) to Report Q1 Earnings: What's in Store?

Atmos Energy's (ATO) fiscal first-quarter earnings are expected to have benefited from implementation of new rates, infrastructure program and customer growth.

Zacks Equity Research

Southern Co. (SO) Surpasses Market Returns: Some Facts Worth Knowing

In the latest trading session, Southern Co. (SO) closed at $70.50, marking a +1.41% move from the previous day.

Zacks Equity Research

Dominion (D) Gets Nod to Develop 2.6 GW Offshore Wind Project

Dominion Energy (D) continues to expand its clean generation capabilities and will add another 2.6 GW of wind power to its generation.

Zacks Equity Research

UGI Corporation (UGI) Q1 Earnings Beat Estimates, Sales Lag

UGI Corporation's (UGI) fiscal first-quarter earnings beat estimates, while revenues are lower than expected. Higher LPG volumes and liquidity boost the company's earnings.

Zacks Equity Research

CMS Energy (CMS) to Report Q4 Earnings: What's in the Cards?

CMS Energy's (CMS) fourth-quarter earnings are likely to have benefited from favorable rate hikes in the prior quarters and cost-reduction initiatives.

Zacks Equity Research

Spire (SR) to Report Q1 Earnings: What's in the Offing?

Spire's (SR) Q1 earnings are likely to have benefited from cost management, a reduction in interest expenses and the implementation of new rates.

Zacks Equity Research

Southern Co. (SO) Falls More Steeply Than Broader Market: What Investors Need to Know

In the closing of the recent trading day, Southern Co. (SO) stood at $69.11, denoting a -0.19% change from the preceding trading day.

Zacks Equity Research

Will Southern Co. (SO) Beat Estimates Again in Its Next Earnings Report?

Southern Co. (SO) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Zacks Equity Research

Is Franklin U.S. Low Volatility High Dividend Index ETF (LVHD) a Strong ETF Right Now?

Smart Beta ETF report for LVHD

Zacks Equity Research

Southern Co. (SO) Rises Higher Than Market: Key Facts

Southern Co. (SO) reachead $71.42 at the closing of the latest trading day, reflecting a +1.19% change compared to its last close.

Zacks Equity Research

The Zacks Analyst Blog Highlights Johnson & Johnson, Micron Technology, The Southern Company, TotalEnergies and PACCAR

Johnson & Johnson, Micron Technology, The Southern Company, TotalEnergies and PACCAR are part of the Zacks top Analyst Blog.

Mark Vickery headshot

Top Analyst Reports for Johnson & Johnson, Micron Technology & Southern Company

Today's Research Daily features new research reports on 16 major stocks, including Johnson & Johnson (JNJ), Micron Technology, Inc. (MU) and The Southern Company (SO).

Zacks Equity Research

Southern Co. (SO) Increases Yet Falls Behind Market: What Investors Need to Know

The latest trading day saw Southern Co. (SO) settling at $69.44, representing a +0.1% change from its previous close.

Zacks Equity Research

Southern's (SO) Unit Secures Approval to Cover Cost Overruns

Southern's (SO) subsidiary, Georgia Power, secures regulatory approval to pass $7.56 billion Vogtle nuclear project overruns to customers. Delays and cost hikes raise concerns.

Zacks Equity Research

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

Sector ETF report for IDU

Zacks Equity Research

OGE vs. SO: Which Stock Is the Better Value Option?

OGE vs. SO: Which Stock Is the Better Value Option?