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The Southern Company (SO)

(Delayed Data from NYSE)

$94.69 USD

94.69
4,148,254

-0.66 (-0.69%)

Updated Aug 8, 2025 04:00 PM ET

After-Market: $94.70 +0.01 (0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth B Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (85 out of 244)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Is Franklin U.S. Low Volatility High Dividend Index ETF (LVHD) a Strong ETF Right Now?

Smart Beta ETF report for LVHD

Zacks Equity Research

Southern Co. (SO) Rises Higher Than Market: Key Facts

Southern Co. (SO) reachead $71.42 at the closing of the latest trading day, reflecting a +1.19% change compared to its last close.

Zacks Equity Research

The Zacks Analyst Blog Highlights Johnson & Johnson, Micron Technology, The Southern Company, TotalEnergies and PACCAR

Johnson & Johnson, Micron Technology, The Southern Company, TotalEnergies and PACCAR are part of the Zacks top Analyst Blog.

Mark Vickery headshot

Top Analyst Reports for Johnson & Johnson, Micron Technology & Southern Company

Today's Research Daily features new research reports on 16 major stocks, including Johnson & Johnson (JNJ), Micron Technology, Inc. (MU) and The Southern Company (SO).

Zacks Equity Research

Southern Co. (SO) Increases Yet Falls Behind Market: What Investors Need to Know

The latest trading day saw Southern Co. (SO) settling at $69.44, representing a +0.1% change from its previous close.

Zacks Equity Research

Southern's (SO) Unit Secures Approval to Cover Cost Overruns

Southern's (SO) subsidiary, Georgia Power, secures regulatory approval to pass $7.56 billion Vogtle nuclear project overruns to customers. Delays and cost hikes raise concerns.

Zacks Equity Research

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

Sector ETF report for IDU

Zacks Equity Research

OGE vs. SO: Which Stock Is the Better Value Option?

OGE vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

Southern's (SO) Chairman Thomas Fanning Retires After 43 Years

Southern's (SO) chairman Thomas Fanning retires after a 43-year tenure. CEO Christopher Womack steps into the position, shaping a new era in energy leadership.

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Zacks Equity Research

Southern's (SO) Subsidiary & U.S. Army Join Forces for EV Infra

Southern's (SO) subsidiary Georgia Power partners with U.S. Army Garrison Eisenhower to lead the charge in expediting electric vehicle infrastructure, aiming to curb carbon footprint.

Zacks Equity Research

PNM Resources (PNM) Raises Annual Dividend Rate by 5.4%

PNM Resources (PNM) continues to perform steadily and is generating stable cash flows, enabling it to increase dividend rates and reward its shareholders.

Zacks Equity Research

OGE or SO: Which Is the Better Value Stock Right Now?

OGE vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

CNP vs. SO: Which Stock Should Value Investors Buy Now?

CNP vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

Southern (SO) Q3 Earnings Beat as Weather Favors, Costs Decline

The Southern Company (SO) guided earnings per share of $3.55-$3.65 for this year.

Zacks Equity Research

Southern Co. (SO) Q3 Earnings: Taking a Look at Key Metrics Versus Estimates

The headline numbers for Southern Co. (SO) give insight into how the company performed in the quarter ended September 2023, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

Zacks Equity Research

Countdown to Southern Co. (SO) Q3 Earnings: Wall Street Forecasts for Key Metrics

Get a deeper insight into the potential performance of Southern Co. (SO) for the quarter ended September 2023 by going beyond Wall Street's top -and-bottom-line estimates and examining the estimates for some of its key metrics.

Zacks Equity Research

Southern Company (SO) Q3 Earnings on Deck: What to Expect

While new customer additions are likely to have boosted Southern Company's (SO) profit levels in the third quarter, lower electric sales might have offset those gains.

Zacks Equity Research

CNP or SO: Which Is the Better Value Stock Right Now?

CNP vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

Portland General Electric (POR) Q3 Earnings and Revenues Top Estimates

Portland General Electric (POR) delivered earnings and revenue surprises of 2.22% and 4.11%, respectively, for the quarter ended September 2023. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Southern Co. (SO) Earnings Expected to Grow: What to Know Ahead of Next Week's Release

Southern Co. (SO) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Southern Co. (SO) Increases Despite Market Slip: Here's What You Need to Know

Southern Co. (SO) closed the most recent trading day at $66.61, moving +0.24% from the previous trading session.