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The Southern Company (SO)

(Delayed Data from NYSE)

$94.69 USD

94.69
4,137,712

-0.66 (-0.69%)

Updated Aug 8, 2025 04:00 PM ET

After-Market: $94.70 +0.01 (0.01%) 6:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth B Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (85 out of 244)

Industry: Utility - Electric Power

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Zacks News

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

by Zacks Equity Research

Sector ETF report for VPU

Zacks Equity Research

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

by Zacks Equity Research

In the latest trading session, Southern Co. (SO) closed at $66.34, marking a -0.55% move from the previous day.

Zacks Equity Research

Why Is PSEG (PEG) Down 6% Since Last Earnings Report?

by Zacks Equity Research

PSEG (PEG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Southern (SO) Introduces RNG Program for Sustainable Future

by Zacks Equity Research

The Southern Company's (SO) renewable natural gas pilot program has been approved by the Virginia State Corporation Commission.

Zacks Equity Research

Should You Invest in the Utilities Select Sector SPDR ETF (XLU)?

by Zacks Equity Research

Sector ETF report for XLU

Zacks Equity Research

Southern Co. (SO) Stock Moves -0.32%: What You Should Know

by Zacks Equity Research

In the latest trading session, Southern Co. (SO) closed at $67.90, marking a -0.32% move from the previous day.

Zacks Equity Research

Southern Co. (SO) Gains But Lags Market: What You Should Know

by Zacks Equity Research

In the latest trading session, Southern Co. (SO) closed at $68.12, marking a +0.69% move from the previous day.

Zacks Equity Research

Southern Co. (SO) Stock Moves -0.28%: What You Should Know

by Zacks Equity Research

In the latest trading session, Southern Co. (SO) closed at $64.55, marking a -0.28% move from the previous day.

Zacks Equity Research

Why Southern (SO) Has Stumbled Since Q4 Earnings Beat

by Zacks Equity Research

The Southern Company (SO) guided earnings per share of $3.55-$3.65 for this year and 70 cents for the March quarter.

Zacks Equity Research

Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

by Zacks Equity Research

In the latest trading session, Southern Co. (SO) closed at $64.81, marking a +1.79% move from the previous day.

Zacks Equity Research

Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

by Zacks Equity Research

Sector ETF report for FUTY

Zacks Equity Research

Southern Co. (SO) Tops Q4 Earnings and Revenue Estimates

by Zacks Equity Research

Southern Co. (SO) delivered earnings and revenue surprises of 8.33% and 15.63%, respectively, for the quarter ended December 2022. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Southern Company (SO) Q4 Earnings on Deck: What to Expect

by Zacks Equity Research

While new customer additions are likely to have boosted Southern Company's (SO) profit levels in the fourth quarter, escalation in costs might have played spoilsport.

Zacks Equity Research

Earnings Preview: CenterPoint Energy (CNP) Q4 Earnings Expected to Decline

by Zacks Equity Research

CenterPoint (CNP) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Analysts Estimate Southern Co. (SO) to Report a Decline in Earnings: What to Look Out for

by Zacks Equity Research

Southern Co. (SO) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Southern Co. (SO) Gains As Market Dips: What You Should Know

by Zacks Equity Research

Southern Co. (SO) closed the most recent trading day at $67.90, moving +0.94% from the previous trading session.

Zacks Equity Research

Southern Co. (SO) Stock Moves -0.84%: What You Should Know

by Zacks Equity Research

Southern Co. (SO) closed at $67.43 in the latest trading session, marking a -0.84% move from the prior day.

Zacks Equity Research

What Awaits National Fuel Gas Company (NFG) in Q1 Earnings?

by Zacks Equity Research

National Fuel Gas Company (NFG) is expected to benefit from high-quality Appalachian assets, while an increase in Pipeline & Storage O&M Expense is likely to impact its earnings.

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

by Zacks Equity Research

Sector ETF report for VPU

Zacks Equity Research

Should You Invest in the iShares U.S. Utilities ETF (IDU)?

by Zacks Equity Research

Sector ETF report for IDU

Zacks Equity Research

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

by Zacks Equity Research

Southern Co. (SO) closed at $66.86 in the latest trading session, marking a -0.39% move from the prior day.

Zacks Equity Research

Southern Co. (SO) Dips More Than Broader Markets: What You Should Know

by Zacks Equity Research

In the latest trading session, Southern Co. (SO) closed at $66.45, marking a -1.88% move from the previous day.

Zacks Equity Research

Should You Invest in the Utilities Select Sector SPDR ETF (XLU)?

by Zacks Equity Research

Sector ETF report for XLU

Zacks Equity Research

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

by Zacks Equity Research

In the latest trading session, Southern Co. (SO) closed at $70.34, marking a -1.7% move from the previous day.

Zacks Equity Research

Southern Co. (SO) Gains But Lags Market: What You Should Know

by Zacks Equity Research

Southern Co. (SO) closed the most recent trading day at $71.63, moving +1.78% from the previous trading session.