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The Southern Company (SO)

(Real Time Quote from BATS)

$94.71 USD

94.71
2,700,051

-0.64 (-0.67%)

Updated Aug 8, 2025 03:38 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth B Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (85 out of 244)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

The Zacks Analyst Blog Highlights Entergy, Icahn Enterprises, The Southern, NiSource and National Retail Properties

Entergy, Icahn Enterprises, The Southern, NiSource and National Retail Properties are part of The Zacks top Analyst Blog.

Nalak Das headshot

5 Low-Beta High-Yielding Stocks for a Likely Volatile September

We have narrowed our search to five large-cap low-beta stocks with a solid dividend yield. These are: ETR, IEP, SO, NI, NNN.

Zacks Equity Research

The Zacks Analyst Blog Highlights Berkshire Hathaway, The Procter & Gamble, The Southern Company, Uber Technologies and CBRE Group

Berkshire Hathaway, The Procter & Gamble, The Southern Company, Uber Technologies and CBRE Group are part of The Zacks top Analyst Blog.

Sheraz Mian headshot

Top Research Reports for Berkshire Hathaway, Procter & Gamble & Southern Company

Today's Research Daily features new research reports on 16 major stocks, including Berkshire Hathaway Inc. (BRK.B), The Procter & Gamble Company (PG) and The Southern Company (SO).

Zacks Equity Research

Reasons to Add NextEra Energy (NEE) to Your Portfolio Now

NextEra Energy (NEE) makes a strong case for investment, given its positive estimate revision, expanding customer base and focus on generating emission-less energy.

Zacks Equity Research

Has The Southern Company (SO) Outpaced Other Utilities Stocks This Year?

Here is how Southern Co. (SO) and Sempra (SRE) have performed compared to their sector so far this year.

Zacks Equity Research

4 Reasons to Add York Water (YORW) to Your Portfolio Now

York Water's (YORW) rising earnings estimates and efficient utilization of funds make it a solid investment bet right now.

Zacks Equity Research

Here's Why Southern Co. (SO) is a Great Momentum Stock to Buy

Does Southern Co. (SO) have what it takes to be a top stock pick for momentum investors? Let's find out.

Santanu Roy  headshot

The Zacks Analyst Blog Highlights Exxon Mobil, Merck & Co, Chevron, American Electric Power and The Southern

Exxon Mobil, Merck & Co, Chevron, American Electric Power and The Southern are part of Zacks Analyst Blog.

Nalak Das headshot

5 High-Flying U.S. Corporate Giants to Buy Despite Volatility

We have narrowed our search to five U.S. corporate giants. These are; XOM, CVX, AEP, MRK and SO.

Zacks Equity Research

All You Need to Know About Southern Co. (SO) Rating Upgrade to Buy

Southern Co. (SO) has been upgraded to a Zacks Rank #2 (Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

Zacks Equity Research

Is CenterPoint Energy (CNP) Stock Outpacing Its Utilities Peers This Year?

Here is how CenterPoint Energy (CNP) and Southern Co. (SO) have performed compared to their sector so far this year.

Zacks Equity Research

Southern Co. (SO) is a Top-Ranked Momentum Stock: Should You Buy?

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Zacks Equity Research

Company News for Jul 29, 2022

Companies In The News Are: MA, SO, NOC, HON.

Zacks Equity Research

Southern (SO) Q2 Earnings Beat on Rates, Usage & Warm Weather

The Southern Company (SO) is guiding for earnings per share of $3.50-$3.60 this year and $1.32 for the September quarter.

Zacks Equity Research

Southern Co. (SO) Tops Q2 Earnings and Revenue Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 27.38% and 28.11%, respectively, for the quarter ended June 2022. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Atlantica Yield (AY) to Report Q2 Results: Wall Street Expects Earnings Growth

Atlantica Yield (AY) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Will Southern (SO) Continue Its Earnings Beat Streak in Q2?

While new customer additions are likely to have boosted Southern Company's (SO) profit levels in the second quarter, escalation in costs might have played spoilsport.

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Zacks Equity Research

Southern Co. (SO) Gains But Lags Market: What You Should Know

Southern Co. (SO) closed the most recent trading day at $71.75, moving +0.08% from the previous trading session.

Zacks Equity Research

Why This 1 Momentum Stock Could Be a Great Addition to Your Portfolio

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Zacks Equity Research

Southern Co. (SO) Gains As Market Dips: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $71.86, marking a +0.93% move from the previous day.