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The Southern Company (SO)

(Delayed Data from NYSE)

$93.91 USD

93.91
8,002,588

-0.62 (-0.66%)

Updated Sep 29, 2025 04:00 PM ET

After-Market: $93.90 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth D Momentum F VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 32% (79 out of 245)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Southern Co. (SO) Stock Moves -1.03%: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $72.14, marking a -1.03% move from the previous day.

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Top Research Reports for IBM, Goldman Sachs & Diageo

Today's Research Daily features new research reports on 16 major stocks, including IBM (IBM), Goldman Sachs (GS) and Diageo (DEO).

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

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Top Analyst Reports for Amazon, ConocoPhillips & Stryker

Today's Research Daily features new research reports on 16 major stocks, including Amazon.com, Inc. (AMZN), ConocoPhillips (COP), and Stryker Corporation (SYK).

Zacks Equity Research

Southern (SO) Q1 Earnings Beat, Keeps Vogtle Timeline Intact

The Southern Company (SO) is guiding for earnings per share of $3.50-$3.60 this year and 80 cents for the June quarter.

Zacks Equity Research

Southern Co. (SO) Q1 Earnings and Revenues Beat Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 6.59% and 11.71%, respectively, for the quarter ended March 2022. Do the numbers hold clues to what lies ahead for the stock?

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Utility Stocks' Q1 Earnings Due on Apr 28: SO, PCG & More

Let's focus on utility stocks SO, PCG, LNT, XEL and AEP that are scheduled to release first-quarter earnings on Apr 28.

Zacks Equity Research

Entergy (ETR) Misses Q1 Earnings Estimates

Entergy (ETR) delivered earnings and revenue surprises of -4.35% and 4.79%, respectively, for the quarter ended March 2022. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Avangrid (AGR) Tops Q1 Earnings and Revenue Estimates

Avangrid (AGR) delivered earnings and revenue surprises of 8.41% and 4.47%, respectively, for the quarter ended March 2022. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

DTE Energy (DTE) to Report Q1 Earnings: What's in the Offing?

DTE Energy's (DTE) Q1 results are expected to reflect the adverse impacts of a snowstorm on its infrastructure

Zacks Equity Research

Can Southern (SO) Sustain Its Beat Run in Q1 Earnings Show?

Higher retail electricity sales and robust customer growth are likely to have boosted Southern Company's (SO) profit levels in the first quarter.

Zacks Equity Research

Southern Company (SO) Hikes Dividend for 21st Straight Year

Southern Company (SO) is likely to pay out its increased quarterly dividend of 68 cents on Jun 6, 2022.

Zacks Equity Research

PG&E (PCG) to Report Q1 Earnings: What's in the Offing?

PG&E Corp.'s (PCG) Q1 results are expected to reflect favorable weather patterns along with cost-reduction initiatives

Zacks Equity Research

Southern Co. (SO) Reports Next Week: Wall Street Expects Earnings Growth

Southern Co. (SO) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Southern (SO) Partners With Volta to Offer Viable EV Solutions

Southern Company (SO), in partnership with Volta (VLTA), is set to offer sustainable software solutions to firms transitioning from commercial fleets to electric vehicles.

Zacks Equity Research

Why Southern Co. (SO) Could Beat Earnings Estimates Again

Southern Co. (SO) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Zacks Equity Research

Are Options Traders Betting on a Big Move in Southern Company (SO) Stock?

Investors need to pay close attention to Southern Company (SO) stock based on the movements in the options market lately.

Zacks Equity Research

The Zacks Analyst Blog Highlights Mastercard, The Walt Disney, Costco Wholesale, PayPal and The Southern Company

Mastercard, The Walt Disney, Costco Wholesale, PayPal and The Southern Company are part of Today's Analyst article.

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Top Stock Reports for Mastercard, Walt Disney & Costco

Today's Research Daily features new research reports on 16 major stocks, including Mastercard Incorporated (MA), The Walt Disney Company (DIS) and Costco Wholesale Corporation (COST).

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU