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The Southern Company (SO)

(Real Time Quote from BATS)

$94.70 USD

94.70
1,613,594

-0.65 (-0.68%)

Updated Aug 8, 2025 12:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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D Value D Growth B Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (85 out of 244)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Exelon's (EXC) Q1 Earnings Miss Estimates, Revenues Beat

Exelon (EXC) incurs loss for the first quarter due to the adverse impact of extreme cold weather. However, it reiterates its guidance for 2021.

Zacks Equity Research

Company News for Apr 30, 2021

Companies in The News Are: MRK,KHC,SO,NOC

Zacks Equity Research

Southern Company (SO) Q1 Earnings & Revenues Top Estimates

Southern Company's (SO) total electricity sales during the first quarter was up 4.9% from the same period last year.

Zacks Equity Research

Southern Co. (SO) Q1 Earnings and Revenues Top Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 15.29% and 8.55%, respectively, for the quarter ended March 2021. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Southern Company (SO) Continues to Hit Milestones at Vogtle Plant

Georgia Power, a unit of Southern Company (SO), announces the commencement of hot functional testing at Vogtle Unit 3 and a massive water tank placed atop the Unit 4 containment vessel.

Jewel Saha headshot

Utility Stock Q1 Earnings Due on Apr 29: XEL, PCG, CMS & SO

Let's focus on Utilities like XEL, PCG, CMS and SO that are scheduled to report first-quarter 2021 results on Apr 29.

    Zacks Equity Research

    Southern Company (SO) to Report Q1 Results: What Awaits?

    The Southern Company (SO) beat the Zacks Consensus Estimate in three of the last four quarters and missed in the other, delivering an earnings surprise of 8.55%, on average.

    Zacks Equity Research

    Southern Co. (SO) Earnings Expected to Grow: What to Know Ahead of Next Week's Release

    Southern Co. (SO) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

    Jewel Saha headshot

    4 Utility Stocks Set to Beat Estimates This Earnings Season

    Utilities stocks namely DTE Energy Company (DTE), The Southern Company (SO), American Water Works Company (AWK) and Dominion Energy (D) are expected to beat Q1 earnings estimates.

    Zacks Equity Research

    Southern Company (SO) Arm Adds 15th Wind Farm to Its Assets

    Southern Company (SO) unit Southern Power's purchase of Glass Sands Wind Facility is the 15th wind scheme in its portfolio.

    Zacks Equity Research

    Exelon (EXC) Unit Files for Rate Hike to Recoup Investment

    Exelon's (EXC) unit ComEd files for rate increase with the ICC to recoup investment, and use the funds to strengthen infrastructure and for clean energy transition.

    Zacks Equity Research

    NextEra Energy (NEE) to Report Q1 Earnings: What's in Store?

    NextEra Energy's (NEE) first-quarter 2021 earnings are likely to have benefited from increasing customer volume and improving economic conditions in Florida.

    Zacks Equity Research

    Utilities Prep for Conversion to Clean Energy: 3 Stocks in View

    Companies in the electric utility industry are setting targets to become carbon neutral and are generously investing in enhancing their renewable portfolio to become environmentally-sustainable.

    Zacks Equity Research

    Southern Company (SO) Forges Ahead By Cutting 52% Emissions in 2020

    Southern Company (SO) reduces GHG emissions by 52% from its 2007 benchmark levels, which indicates its minimal use of coal-power fleet due to low demand resulting from mild weather and the pandemic.

    Zacks Equity Research

    BKH vs. SO: Which Stock Is the Better Value Option?

    BKH vs. SO: Which Stock Is the Better Value Option?

    Zacks Equity Research

    Southern Company (SO) Arm Adds 14th Wind Facility to Its Assets

    Southern Company (SO) unit Southern Power's purchase of Deuel Harvest Wind Facility is the 14th wind scheme in its portfolio.

    Zacks Equity Research

    Southern Company (SO) Faces Delay in Vogtle Testing Activities

    Georgia Power, a unit of Southern Company (SO), announces a deferment of the hot functional test at Vogtle Unit 3 due to a recent detection of additional construction remediation work.

    Zacks Equity Research

    Southern Co. (SO) Down 0.3% Since Last Earnings Report: Can It Rebound?

    Southern Co. (SO) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

    Zacks Equity Research

    KEP vs. SO: Which Stock Is the Better Value Option?

    KEP vs. SO: Which Stock Is the Better Value Option?

    Zacks Equity Research

    Southern Company (SO) to Back Georgia Power's Fast-Charging Tech

    Southern Company's (SO) wholly-owned subsidiary, Georgia Power, is set to enable fast charging access for EVs, as they continue to make progress in range and performance.

    Zacks Equity Research

    POR or SO: Which Is the Better Value Stock Right Now?

    POR vs. SO: Which Stock Is the Better Value Option?

    Zacks Equity Research

    Company News for Feb 19, 2021

    Companies in the news are: SO, WM, BLMN, FOCS

    Zacks Equity Research

    Southern Company (SO) Q4 Earnings Top, Vogtle Dates Unchanged

    Southern Company (SO) continues to progress toward completing the Units 3 and 4 of the Vogtle nuclear project by the November 2021 and November 2022 regulatory approved in-service dates.