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The Southern Company (SO)

(Delayed Data from NYSE)

$93.91 USD

93.91
8,002,588

-0.62 (-0.66%)

Updated Sep 29, 2025 04:00 PM ET

After-Market: $93.90 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth D Momentum F VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 32% (79 out of 245)

Industry: Utility - Electric Power

Zacks News

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4 Utility Stocks Set to Outpace Q4 Earnings Estimates

Fourth-quarter earnings of ONEOK (OKE), Southern Company (SO), Exelon (EXC) and Essential Utilities (WTRG) are going to get a boost from new rates, customer growth and effective cost management.

    Zacks Equity Research

    Southern Company's (SO) Vogtle Unit 4 Commences Flush Testing

    Georgia Power, a subsidiary of Southern Company (SO) begins integrated flush at its Vogtle Unit 4 turbine system, which is a major step to help ensure the safe initiation of the unit.

    Zacks Equity Research

    Southern Company (SO) to Begin Ash Pond Closure at Plant Mitchell

    Georgia Power, a subsidiary of Southern Company (SO), is progressing toward the closure of three ash ponds at the decommissioned Plant Mitchell with the dewatering process beginning in February.

    Sheraz Mian headshot

    Top Research Reports for PayPal, Exxon Mobil & Goldman Sachs

    Today's Research Daily features new research reports on 16 major stocks, including PayPal (PYPL), Exxon Mobil (XOM), and Goldman Sachs (GS).

    Zacks Equity Research

    Southern Company (SO) Vogtle Unit 3 Faces Delay Due to Coronavirus

    Georgia Power, a subsidiary of Southern Company (SO) announces delay of hot functional test and fuel load of Vogtle Unit 3 as a result of increasing coronavirus cases at the construction site.

    Zacks Equity Research

    KEP vs. SO: Which Stock Should Value Investors Buy Now?

    KEP vs. SO: Which Stock Is the Better Value Option?

    Zacks Equity Research

    The Zacks Analyst Blog Highlights: PayPal, Shopify, BP p.l.c., Gilead Sciences and Southern Co

    The Zacks Analyst Blog Highlights: PayPal, Shopify, BP p.l.c., Gilead Sciences and Southern Co

    Sheraz Mian headshot

    Top Research Reports for PayPal, Shopify & BP

    Today's Research Daily features new research reports on 16 major stocks, including PayPal Holdings (PYPL), Shopify (SHOP) and BP p.l.c. (BP).

    Zacks Equity Research

    Southern Company's (SO) Vogtle Unit 3 Achieves Milestone

    Georgia Power, a subsidiary of Southern Company (SO), completes the condenser vacuum testing of the Unit 3 turbine system for one of its new units at the Vogtle Electric Generating Plant.

    Zacks Equity Research

    Southern Company's (SO) Vogtle Unit 3 Reaches Milestone

    Georgia Power, a subsidiary of Southern Company (SO) receives the first nuclear fuel shipment for the newly-designed AP1000 reactor in the United States.

    Zacks Equity Research

    PNW or SO: Which Is the Better Value Stock Right Now?

    PNW vs. SO: Which Stock Is the Better Value Option?

    Zacks Equity Research

    Evergy (EVRG) Beats Q3 Earnings Estimates, Narrows 2020 View

    Evergy's (EVRG) third-quarter earnings benefit from lower shares outstanding and higher residential demand.

    Zacks Equity Research

    PAM vs. SO: Which Stock Should Value Investors Buy Now?

    PAM vs. SO: Which Stock Is the Better Value Option?

    Zacks Equity Research

    Southern Company (SO) Q3 Earnings Miss, Keeps Vogtle Timeline

    Southern Company (SO) continues to progress toward completing the Units 3 and 4 of the Vogtle nuclear project by the November 2021 and November 2022 regulatory approved in-service dates.

    Zacks Equity Research

    Southern Co. (SO) Misses Q3 Earnings and Revenue Estimates

    Southern Co. (SO) delivered earnings and revenue surprises of -1.61% and -3.93%, respectively, for the quarter ended September 2020. Do the numbers hold clues to what lies ahead for the stock?

    Zacks Equity Research

    NiSource (NI) to Report Q3 Earnings: What's in the Offing?

    NiSource's (NI) third-quarter earnings results are likely to reflect benefits from improved customer demand and new gas rates that became effective during the quarter.

    Zacks Equity Research

    What Awaits Public Service Enterprise (PEG) in Q3 Earnings?

    Public Service Enterprise (PEG) Q3 results are expected to reflect favorable weather pattern impacts. However, storm activities might have pushed up its quarterly costs.

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    Utility Stock Q3 Earnings Roster for Oct 29: SO, XEL & More

    Total Q3 earnings of Utility stocks are expected to decline 3.7% year over year on 2% lower revenues

    Zacks Equity Research

    What's in the Cards for Xcel Energy (XEL) in Q3 Earnings?

    While lower C&I electricity demand might hurt Xcel Energy's (XEL) third-quarter earnings results, the utility's measures to save operational and maintenance costs will aid the same a bit.

    Zacks Equity Research

    What's in the Offing for FirstEnergy's (FE) Q3 Earnings?

    While improved demand is likely to aid FirstEnergy's (FE) third-quarter results, tropical storms and power cuts might have acted as headwinds.

    Zacks Equity Research

    PG&E (PCG) to Report Q3 Earnings: What's in the Offing?

    PG&E's (PCG) wildfire-related costs are likely to have escalated during the third quarter, led by several large wildfires during the period, thereby affecting its earnings.

    Zacks Equity Research

    Is a Beat Likely for Southern Company (SO) in Q3 Earnings?

    With coronavirus containment measures forcing people to stay indoors and work from home, Southern Company's (SO) residential power usage is likely to have strengthened in the third quarter.

    Zacks Equity Research

    CMS Energy (CMS) to Report Q3 Earnings: What's in the Cards?

    CMS Energy's (CMS) Q3 performance is expected to reflect elevated residential sales and recovery in commercial sales. However, storm restoration expenses might have hurt its earnings.

    Zacks Equity Research

    Southern Co. (SO) Expected to Beat Earnings Estimates: Should You Buy?

    Southern Co. (SO) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

    Zacks Equity Research

    Why Southern Co. (SO) is Poised to Beat Earnings Estimates Again

    Southern Co. (SO) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.