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The Southern Company (SO)

(Delayed Data from NYSE)

$95.35 USD

95.35
4,162,525

+0.67 (0.71%)

Updated Aug 7, 2025 04:00 PM ET

After-Market: $95.34 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth A Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (87 out of 246)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Duke Energy's Subsidiary Buys 9 Solar Projects in Georgia

Duke Energy's (DUK) unit acquires solar projects of 20 MWac, which will supply electricity to Georgia Power

Zacks Equity Research

Is Southern (SO) Outperforming Other Utilities Stocks This Year?

Is (SO) Outperforming Other Utilities Stocks This Year?

Zacks Equity Research

D or SO: Which Utility Stock is Better Placed for 1H20?

At present, Dominion Energy (D) offers a better investment option to investors than Southern Company (SO).

Zacks Equity Research

PNW vs. SO: Which Stock Should Value Investors Buy Now?

PNW vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

The Zacks Analyst Blog Highlights: AES, The Southern Company, Lockheed Martin, Callon Petroleum and New Gold

The Zacks Analyst Blog Highlights: AES, The Southern Company, Lockheed Martin, Callon Petroleum and New Gold

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5 Big Winners From Simmering Tension in the Middle East

Defense stocks tend to rally when geopolitical tensions rise, banking on a possible uptick in defense contracts. Most importantly, such stocks tend to outperform the broader market for the six months following a major conflict.

Zacks Equity Research

Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

Sector ETF report for FUTY

Zacks Equity Research

Brookfield (BIP) to Acquire Indian Telecom Tower Company

Brookfield Infrastructure (BIP) extends its existing relationship with Reliance with its decision to acquire 100% stake in telecom tower company.

Zacks Equity Research

Here's Why You Should Add NiSource (NI) in Your Portfolio Now

NiSource (NI) is a promising investment option and is set to provide better returns to investors, courtesy of four factors.

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Top Research Reports for Novartis, AbbVie & Sanofi

Today's Research Daily features new research reports on 16 major stocks, including Novartis (NVS), AbbVie (ABBV) and Sanofi (SNY).

Zacks Equity Research

Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

Sector ETF report for FUTY

Zacks Equity Research

NextEra's (NEE) Renewable Focus & Long-Term Investments Aid

NextEra Energy's (NEE) $36.6B investment in the 2019-2023 time frame to generate more electricity from renewable sources & expand transmission and distribution lines are likely to aid profitability.

Zacks Equity Research

Exelon (EXC) Benefits From Strong Cash Flow & Investments

Exelon's (EXC) cost-saving initiatives and planned capital expenditure to strengthen its existing infrastructure are likely to drive the company's performance.

Zacks Equity Research

Is Southern (SO) Stock Outpacing Its Utilities Peers This Year?

Is (SO) Outperforming Other Utilities Stocks This Year?

Zacks Equity Research

Is Southern (SO) Stock Outpacing Its Utilities Peers This Year?

Is (SO) Outperforming Other Utilities Stocks This Year?

Zacks Equity Research

PAM vs. SO: Which Stock Should Value Investors Buy Now?

PAM vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

Telephone and Data Systems (TDS) Q3 Earnings Miss Estimates

Telephone and Data Systems (TDS) third-quarter 2019 results reflect decline in legacy voice revenues despite higher fiber investments and broadband penetration.

Zacks Equity Research

Southern Company (SO) Q3 Earnings & Revenues Top Estimates

Southern Company (SO) has added 30,000 residential electric and 21,000 residential gas customers so far in 2019.

Zacks Equity Research

Southern Co. (SO) Tops Q3 Earnings and Revenue Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 17.54% and 2.03%, respectively, for the quarter ended September 2019. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Utility Stock Q3 Earnings Roster for Oct 30: SO, ETR & More

For the domestic-focused matured Utility sector, total Q3 earnings are likely to increase 4.7% year over year on 4.5% higher revenues.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Kinross Gold, KB Home, The Southern Company and Verizon Communications

The Zacks Analyst Blog Highlights: Kinross Gold, KB Home, The Southern Company and Verizon Communications

Zacks Equity Research

The Zacks Analyst Blog Highlights: Costco, Booking Holdings, PNC Financial, The Southern Company and General Dynamics

The Zacks Analyst Blog Highlights: Costco, Booking Holdings, PNC Financial, The Southern Company and General Dynamics

Zacks Equity Research

Southern Company (SO) to Report Q3 Earnings: What to Expect?

Southern Company (SO) added 23,000 residential electric and 14,000 residential gas customers in the first half of 2019, a trend that most likely continued in the third quarter.

Zacks Equity Research

4 Stocks to Buy on a Possible Fed Rate Cut in October

The current economic scenario could make it apt for Fed to cut its benchmark rates again.

Mark Vickery headshot

Top Research Reports for Costco, Booking & PNC Financial

Today's Research Daily features new research reports on 16 major stocks, including Costco (COST), Booking Holdings (BKNG) and PNC Financial (PNC).