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The Southern Company (SO)

(Delayed Data from NYSE)

$93.91 USD

93.91
8,002,588

-0.62 (-0.66%)

Updated Sep 29, 2025 04:00 PM ET

After-Market: $93.90 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth D Momentum F VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 32% (79 out of 245)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Southern Company (SO) Q4 Earnings Top, Revenues Miss

Southern Company's (SO) total retail sales decreased 9.8%, with residential and commercial sales going down by 13.9% and 8.3%, respectively.

Zacks Equity Research

Is a Surprise Coming for Southern Company (SO) This Earnings Season?

Southern Company (SO) is seeing favorable earnings estimate revision activity and has a positive Zacks Earnings ESP heading into earnings season.

Zacks Equity Research

NextEra (NEE) to Reward Shareholders With 12% Dividend Hike

NextEra Energy's (NEE) board of directors approves a 12% hike in dividend. The company's strong performance assists it to make shareholder-friendly moves.

Zacks Equity Research

Pinnacle West (PNW) to Post Q4 Earnings: What's in Store?

Pinnacle West (PNW) will report fourth-quarter 2019 results on Feb 21.

Zacks Equity Research

Is A Beat In Store For Southern Company (SO) inQ4 Earnings?

Southern Company (SO) adds 30,000 residential electric and 21,000 residential gas customers in the first nine months of 2019, a trend that most likely continued in the fourth quarter.

    Zacks Equity Research

    Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

    Sector ETF report for FUTY

    Zacks Equity Research

    Southern Co. (SO) Gains But Lags Market: What You Should Know

    Southern Co. (SO) closed at $70.70 in the latest trading session, marking a +0.43% move from the prior day.

    Zacks Equity Research

    The Zacks Analyst Blog Highlights: Fomento Economico Mexicano, Southern Company, DISH Network, NextEra Energy and Charles Schwab

    The Zacks Analyst Blog Highlights: Fomento Economico Mexicano, Southern Company, DISH Network, NextEra Energy and Charles Schwab

    Mark Vickery headshot

    Top Research Reports for Fomento Economico, Southern & DISH

    Today's Research Daily features new research reports on 16 major stocks, including Fomento Economico Mexicano (FMX), Southern Company (SO) and DISH Network (DISH).

    Zacks Equity Research

    Southern Co. (SO) Gains But Lags Market: What You Should Know

    In the latest trading session, Southern Co. (SO) closed at $70.05, marking a +0.44% move from the previous day.

    Sanhita Banerjee headshot

    Duke Energy to Build 2 New Solar Power Facilities in Florida

    Duke Energy (DUK) to invest $1 billion and add 700MW solar facilities in Florida during 2018-2022.

    Zacks Equity Research

    Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

    Sector ETF report for FUTY

    Zacks Equity Research

    NextEra (NEE) to Report Q4 Earnings: What's in the Offing?

    NextEra (NEE) is stated to release Q4 results on Jan 24. Earnings are likely to have been impacted by acquisition of the outstanding Genesis debt and other initiatives undertaken during the quarter.

    Zacks Equity Research

    Can Southern Co. (SO) Keep the Earnings Surprise Streak Alive?

    Southern Co. (SO) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

    Zacks Equity Research

    The Zacks Analyst Blog Highlights: Microsoft, American Express, Fidelity National Information Services, Goldman Sachs and Southern

    The Zacks Analyst Blog Highlights: Microsoft, American Express, Fidelity National Information Services, Goldman Sachs and Southern

    Sheraz Mian headshot

    Top STock Analyst Reports for Microsoft, American Express & Others

    Today's Research Daily features new research reports on 16 major stocks, including Microsoft (MSFT), American Express (AXP) and Fidelity National Information Services (FIS).

    Zacks Equity Research

    Duke Energy's Subsidiary Buys 9 Solar Projects in Georgia

    Duke Energy's (DUK) unit acquires solar projects of 20 MWac, which will supply electricity to Georgia Power

    Zacks Equity Research

    Is Southern (SO) Outperforming Other Utilities Stocks This Year?

    Is (SO) Outperforming Other Utilities Stocks This Year?

    Zacks Equity Research

    D or SO: Which Utility Stock is Better Placed for 1H20?

    At present, Dominion Energy (D) offers a better investment option to investors than Southern Company (SO).

    Zacks Equity Research

    PNW vs. SO: Which Stock Should Value Investors Buy Now?

    PNW vs. SO: Which Stock Is the Better Value Option?

    Zacks Equity Research

    The Zacks Analyst Blog Highlights: AES, The Southern Company, Lockheed Martin, Callon Petroleum and New Gold

    The Zacks Analyst Blog Highlights: AES, The Southern Company, Lockheed Martin, Callon Petroleum and New Gold

    Tirthankar Chakraborty headshot

    5 Big Winners From Simmering Tension in the Middle East

    Defense stocks tend to rally when geopolitical tensions rise, banking on a possible uptick in defense contracts. Most importantly, such stocks tend to outperform the broader market for the six months following a major conflict.

    Zacks Equity Research

    Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

    Sector ETF report for FUTY

    Zacks Equity Research

    Brookfield (BIP) to Acquire Indian Telecom Tower Company

    Brookfield Infrastructure (BIP) extends its existing relationship with Reliance with its decision to acquire 100% stake in telecom tower company.

    Zacks Equity Research

    Here's Why You Should Add NiSource (NI) in Your Portfolio Now

    NiSource (NI) is a promising investment option and is set to provide better returns to investors, courtesy of four factors.