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The Southern Company (SO)

(Delayed Data from NYSE)

$93.91 USD

93.91
8,002,588

-0.62 (-0.66%)

Updated Sep 29, 2025 04:00 PM ET

After-Market: $93.90 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth D Momentum F VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 32% (79 out of 245)

Industry: Utility - Electric Power

Zacks News

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NextEra's (NEE) Renewable Focus & Long-Term Investments Aid

NextEra Energy's (NEE) $36.6B investment in the 2019-2023 time frame to generate more electricity from renewable sources & expand transmission and distribution lines are likely to aid profitability.

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Exelon (EXC) Benefits From Strong Cash Flow & Investments

Exelon's (EXC) cost-saving initiatives and planned capital expenditure to strengthen its existing infrastructure are likely to drive the company's performance.

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Is Southern (SO) Stock Outpacing Its Utilities Peers This Year?

Is (SO) Outperforming Other Utilities Stocks This Year?

Zacks Equity Research

Is Southern (SO) Stock Outpacing Its Utilities Peers This Year?

Is (SO) Outperforming Other Utilities Stocks This Year?

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PAM vs. SO: Which Stock Should Value Investors Buy Now?

PAM vs. SO: Which Stock Is the Better Value Option?

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Telephone and Data Systems (TDS) Q3 Earnings Miss Estimates

Telephone and Data Systems (TDS) third-quarter 2019 results reflect decline in legacy voice revenues despite higher fiber investments and broadband penetration.

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Southern Company (SO) Q3 Earnings & Revenues Top Estimates

Southern Company (SO) has added 30,000 residential electric and 21,000 residential gas customers so far in 2019.

Zacks Equity Research

Southern Co. (SO) Tops Q3 Earnings and Revenue Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 17.54% and 2.03%, respectively, for the quarter ended September 2019. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Utility Stock Q3 Earnings Roster for Oct 30: SO, ETR & More

For the domestic-focused matured Utility sector, total Q3 earnings are likely to increase 4.7% year over year on 4.5% higher revenues.

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The Zacks Analyst Blog Highlights: Kinross Gold, KB Home, The Southern Company and Verizon Communications

The Zacks Analyst Blog Highlights: Kinross Gold, KB Home, The Southern Company and Verizon Communications

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The Zacks Analyst Blog Highlights: Costco, Booking Holdings, PNC Financial, The Southern Company and General Dynamics

The Zacks Analyst Blog Highlights: Costco, Booking Holdings, PNC Financial, The Southern Company and General Dynamics

Zacks Equity Research

Southern Company (SO) to Report Q3 Earnings: What to Expect?

Southern Company (SO) added 23,000 residential electric and 14,000 residential gas customers in the first half of 2019, a trend that most likely continued in the third quarter.

Zacks Equity Research

4 Stocks to Buy on a Possible Fed Rate Cut in October

The current economic scenario could make it apt for Fed to cut its benchmark rates again.

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Top Research Reports for Costco, Booking & PNC Financial

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Southern Co. (SO) Reports Next Week: What Awaits?

Southern Co. (SO) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

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What's in Store for Edison International (EIX) Q3 Earnings?

Edison International's (EIX) third-quarter revenues are likely to get a boost from warm weather conditions. However increasing expenses can hamper the bottom line.

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DTE Energy (DTE) to Report Q3 Earnings: What's in Store?

DTE Energy's (DTE) service territories experience record precipitation levels in September, which, in turn, are likely to have resulted in higher electricity demand during the third quarter.

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Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

Southern Co. (SO) closed the most recent trading day at $61.59, moving +0.74% from the previous trading session.

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4 Utility Stocks Set to Outshine Earnings Estimates in Q3

The Utility sector's third-quarter earnings are expected to have benefited from new rates, customer growth and a drop in interest rates.

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CMS Energy (CMS) to Report Q3 Earnings: What's in Store?

Strong storm activity in the months of August and September might have pushed up CMS Energy's (CMS) Q3 expenses. However, positive rate case outcomes are likely to have benefited the company's bottom line.

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PAM vs. SO: Which Stock Should Value Investors Buy Now?

PAM vs. SO: Which Stock Is the Better Value Option?

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The Zacks Analyst Blog Highlights: Southern Company, Applied Materials, Vertex Pharmaceuticals, NVIDIA and Edwards Lifesciences

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Top Research Reports for Southern, Applied Materials & Vertex

Today's Research Daily features new research reports on 16 major stocks, including Southern Company (SO), Applied Materials (AMAT) and Vertex Pharmaceuticals (VRTX).