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The Southern Company (SO)

(Delayed Data from NYSE)

$95.35 USD

95.35
4,162,525

+0.67 (0.71%)

Updated Aug 7, 2025 04:00 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth B Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (85 out of 244)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Southern Co. (SO) Reports Next Week: What Awaits?

Southern Co. (SO) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

What's in Store for Edison International (EIX) Q3 Earnings?

Edison International's (EIX) third-quarter revenues are likely to get a boost from warm weather conditions. However increasing expenses can hamper the bottom line.

Zacks Equity Research

DTE Energy (DTE) to Report Q3 Earnings: What's in Store?

DTE Energy's (DTE) service territories experience record precipitation levels in September, which, in turn, are likely to have resulted in higher electricity demand during the third quarter.

Zacks Equity Research

Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

Southern Co. (SO) closed the most recent trading day at $61.59, moving +0.74% from the previous trading session.

Zacks Equity Research

4 Utility Stocks Set to Outshine Earnings Estimates in Q3

The Utility sector's third-quarter earnings are expected to have benefited from new rates, customer growth and a drop in interest rates.

Zacks Equity Research

CMS Energy (CMS) to Report Q3 Earnings: What's in Store?

Strong storm activity in the months of August and September might have pushed up CMS Energy's (CMS) Q3 expenses. However, positive rate case outcomes are likely to have benefited the company's bottom line.

Zacks Equity Research

PAM vs. SO: Which Stock Should Value Investors Buy Now?

PAM vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

The Zacks Analyst Blog Highlights: Southern Company, Applied Materials, Vertex Pharmaceuticals, NVIDIA and Edwards Lifesciences

The Zacks Analyst Blog Highlights: Southern Company, Applied Materials, Vertex Pharmaceuticals, NVIDIA and Edwards Lifesciences

Mark Vickery headshot

Top Research Reports for Southern, Applied Materials & Vertex

Today's Research Daily features new research reports on 16 major stocks, including Southern Company (SO), Applied Materials (AMAT) and Vertex Pharmaceuticals (VRTX).

Zacks Equity Research

Southern Co. (SO) Dips More Than Broader Markets: What You Should Know

Southern Co. (SO) closed at $60.92 in the latest trading session, marking a -0.98% move from the prior day.

Zacks Equity Research

Southern Co. (SO) Stock Moves -0.65%: What You Should Know

Southern Co. (SO) closed at $61.52 in the latest trading session, marking a -0.65% move from the prior day.

Zacks Equity Research

Southern Co. (SO) Stock Moves -1.18%: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $61.15, marking a -1.18% move from the previous day.

Zacks Equity Research

AES Corp (AES) to Develop Son My 2 Power Plant in Vietnam

AES Corp (AES) signs 20-year contract agreement with the Vietnam Government.

Zacks Equity Research

PAM vs. SO: Which Stock Should Value Investors Buy Now?

PAM vs. SO: Which Stock Is the Better Value Option?

Zacks Equity Research

Southern Co. (SO) Gains As Market Dips: What You Should Know

Southern Co. (SO) closed at $61.88 in the latest trading session, marking a +0.24% move from the prior day.

Zacks Equity Research

Southern Co. (SO) Stock Moves 0.43%: What You Should Know

Southern Co. (SO) closed at $61.06 in the latest trading session, marking a +0.43% move from the prior day.

Zacks Equity Research

Southern Co. (SO) Gains As Market Dips: What You Should Know

Southern Co. (SO) closed at $60.13 in the latest trading session, marking a +0.23% move from the prior day.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Duke, NextEra, Dominion and Southern

The Zacks Analyst Blog Highlights: Duke, NextEra, Dominion and Southern

Archan Sarkar headshot

U.S. Wind Industry to Maintain Momentum: 3 Stocks in Focus

During the first half of 2019, the U.S. wind industry successfully installed 1,577megawatts (MW) of new wind power capacity, reflecting a 53% increase over the first half of 2018.

Aparajita Dutta headshot

Florida Braces for Hurricane Dorian: Utilities in Focus

Dorian is expected to hamper the smooth flow of electricity in Florida. Utilities like Duke Energy (DUK) and NextEra (NEE) are doing their best to restore power in the event of an outage.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Cisco, Medtronic, Novo Nordisk, Southern and TransDigm

The Zacks Analyst Blog Highlights: Cisco, Medtronic, Novo Nordisk, Southern and TransDigm

Mark Vickery headshot

Top Stock Reports for Cisco, Medtronic & Novo Nordisk

Today's Research Daily features new research reports on 16 major stocks, including Cisco Systems (CSCO), Medtronic (MDT) and Novo Nordisk (NVO).

Zacks Equity Research

Pinnacle West (PNW) to Post Q2 Earnings: What's in Store?

Steady growth in Metro Phoenix area is likely to drive Pinnacle West's (PNW) Q2 results.

Zacks Equity Research

Southern Company (SO) Surpasses Q2 Earnings, Revenues Miss

Southern Company's (SO) operations and maintenance cost decrease 13.6%, while the utility's total operating expense for the period is down 32.5% from the prior-year level.

Zacks Equity Research

Southern Co. (SO) Q2 Earnings Top Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 11.11% and -1.20%, respectively, for the quarter ended June 2019. Do the numbers hold clues to what lies ahead for the stock?