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The Southern Company (SO)

(Delayed Data from NYSE)

$93.91 USD

93.91
8,002,588

-0.62 (-0.66%)

Updated Sep 29, 2025 04:00 PM ET

After-Market: $93.90 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth D Momentum F VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 32% (79 out of 245)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Is Southern (SO) Stock Outpacing Its Utilities Peers This Year?

Is (SO) Outperforming Other Utilities Stocks This Year?

Zacks Equity Research

Southern Co. (SO) Gains But Lags Market: What You Should Know

Southern Co. (SO) closed the most recent trading day at $55.08, moving +0.18% from the previous trading session.

Rimmi Singhi headshot

4 Large-Cap Utilities on a Roll: Can They Climb Higher?

Utility companies enjoy a reputation for safety, given the regulated nature of businesses, which lend their revenues a high level of certainty.

Jewel Saha headshot

No Rate Hike a Boon for Utilities: 4 Utility Stocks in Focus

The no interest rate hike scenario is likely to assist utilities and lower cost of capital will allow them to continue with long-term capital projects.

Zacks Equity Research

Southern Co. (SO) Gains But Lags Market: What You Should Know

Southern Co. (SO) closed the most recent trading day at $56.02, moving +0.5% from the previous trading session.

Mark Vickery headshot

Top Research Reports for Microsoft, Facebook & Bank of America

Today's Research Daily features new research reports on 16 major stocks, including Microsoft (MSFT), Facebook (FB) and Bank of America (BAC).

Zacks Equity Research

Southern Co. (SO) Up 0.5% Since Last Earnings Report: Can It Continue?

Southern Co. (SO) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Southern Company Hits 52-Week High: Is Further Upside Left?

Southern Company's (SO) strategic strides, splendid earnings surprise record and impressive dividend payouts have been fueling the stock of late.

Zacks Equity Research

BIP or SO: Which Is the Better Value Stock Right Now?

BIP vs. SO: Which Stock Is the Better Value Option?

Mark Vickery headshot

Top Analyst Reports for Berkshire Hathaway, Merck & Charter Communications

Today's Research Daily features new research reports on 16 major stocks, including Berkshire Hathaway (BRK.B), Merck (MRK) and Charter Communications (CHTR).

Zacks Equity Research

Southern Co. (SO) Matches Q1 Earnings Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 0.00% and -6.45%, respectively, for the quarter ended March 2019. Do the numbers hold clues to what lies ahead for the stock?

Nilanjan Choudhury headshot

Southern Company (SO) Q1 Earnings In Line, Retail Sales Fall

Southern Company (SO) witnessed steep fall in retail electricity demand amid milder weather conditions.

Zacks Equity Research

Southern Company (SO) Q1 Earnings In Line, Revenue Miss

Southern Company's (SO) total retail sales fell 10.5% as residential and commercial sales both declined.

Zacks Equity Research

What's in Store for Dominion Energy (D) in Q1 Earnings?

Dominion Energy's (D) Q1 earnings are likely to benefit from the Cove Point Liquefaction project contribution. However, share dilution and loss of earnings due to asset sale will hurt results.

Nilanjan Choudhury headshot

Is a Beat Likely for Southern Company (SO) in Q1 Earnings?

Southern Company (SO) has gone past the Zacks Consensus Estimate in each of the last four reports.

Zacks Equity Research

Will New Rates Aid Exelon (EXC) to Beat on Earnings in Q1?

Exelon (EXC) is likely to benefit from the newly implemented rates and cost-optimization program when it reports Q1 earnings on May 2.

Zacks Equity Research

American Water (AWK) to Post Q1 Earnings: What's in Store?

Rate hikes and higher demand from expanding customer base are likely to support American Water Works' (AWK) first-quarter earnings, slated to release on May 1, 2019.

Zacks Equity Research

Southern Co. (SO) Expected to Beat Earnings Estimates: Should You Buy?

Southern Co. (SO) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Can Southern Co. (SO) Keep the Earnings Surprise Streak Alive?

Southern Co. (SO) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Zacks Equity Research

Factors That Make Southern Company an Enticing Stock Now

Southern Company (SO) is riding high on its strategic strides, splendid earnings surprise record and impressive dividend payouts.

Zacks Equity Research

Southern Co. (SO) Stock Moves 0.68%: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $52.12, marking a +0.68% move from the previous day.

Zacks Equity Research

Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $51.66, marking a +0.9% move from the previous day.

Zacks Equity Research

Reasons to Add Portland General Electric (POR) in Portfolio

Portland General Electric (POR) is a promising bet for investors, courtesy of these five factors.

Zacks Equity Research

Here's Why You Should Invest in PNM Resources (PNM) Now

PNM Resources (PNM) is a promising bet for investors, courtesy of these four factors.

Zacks Equity Research

Is Southern (SO) Stock Outpacing Its Utilities Peers This Year?

Is (SO) Outperforming Other Utilities Stocks This Year?