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The Southern Company (SO)

(Delayed Data from NYSE)

$95.35 USD

95.35
4,162,525

+0.67 (0.71%)

Updated Aug 7, 2025 04:00 PM ET

After-Market: $95.34 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth A Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (87 out of 246)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

4 Reasons to Add Alliant Energy (LNT) to Your Portfolio Now

Alliant Energy (LNT) is poised to benefit from investments directed to strengthen its electric and natural gas distribution, and generation portfolio.

Zacks Equity Research

Has Southern (SO) Outpaced Other Utilities Stocks This Year?

Is (SO) Outperforming Other Utilities Stocks This Year?

Zacks Equity Research

NEE or SO: Which Electric Utility Stock Should You Invest in?

NextEra Energy (NEE) currently is a better utility pick than Southern Company (SO).

Zacks Equity Research

Southern Co. (SO) Gains But Lags Market: What You Should Know

Southern Co. (SO) closed at $51.40 in the latest trading session, marking a +0.98% move from the prior day.

Zacks Equity Research

4 Reasons to Add Pinnacle West (PNW) to Your Portfolio Now

Pinnacle West (PNW) is a solid investment option right now, courtesy of strong customer growth and systematic capital investments to strengthen its infrastructure.

Zacks Equity Research

The Zacks Analyst Blog Highlights: NextEra Energy, Walgreens Boots, Southern Company, Ameriprise Financial and Macy's

The Zacks Analyst Blog Highlights: NextEra Energy, Walgreens Boots, Southern Company, Ameriprise Financial and Macy's

Mark Vickery headshot

Top Research Reports for NextEra Energy, Walgreens Boots & Southern Company

Today's Research Daily features new research reports on 16 major stocks, including NextEra Energy (NEE), Walgreens Boots (WBA) and Southern Company (SO).

Nilanjan Choudhury headshot

Retail Unit Helps Southern Company (SO) Beat Q4 Earnings

Southern Company's (SO) total retail sales edged up 0.7%, with residential sales improving 3.7%.

Zacks Equity Research

Fed Minutes & Q4 Earnings

Fed Minutes & Q4 Earnings

Mark Vickery headshot

Fed Minutes, More Q4 Earnings Expected; Plus CVS, SO

Odds are there will be no quarter-point raise until June of this year at the earliest. But what today's minutes may expose is where the fault lines among FOMC members lie.

Zacks Equity Research

Southern Company (SO) Q4 Earnings, Revenue Beat Estimate

Southern Company's (SO) total retail sales edged up 0.7%, with residential and commercial sales improving but industrial sales declining.

Zacks Equity Research

Aqua America (WTR) Q4 Earnings and Revenues Miss Estimates

Although Aqua America (WTR) misses fourth-quarter earnings estimates by a penny, it adds nearly 14,000 new customers in 2018 through acquisitions.

    Zacks Equity Research

    Eversource Energy (ES) to Report Q4 Earnings: What in Store?

    Eversource Energy (ES) will likely gain from new rates and water distribution segment's contribution when it reports fourth-quarter earnings on Feb 21.

    Zacks Equity Research

    Will Southern Company (SO) Retain Earnings Beat Trend in Q4?

    Southern Company's (SO) strategic strides, steady business model and commitment toward attractive dividend payouts signal confidence and bode well for the upcoming results.

    Zacks Equity Research

    What's in Store for Consolidated Edison (ED) Q4 Earnings?

    Consolidated Edison's (ED) subsidiary completes its previously announced acquisition of Sempra Energy's subsidiary for $1.6 billion.

    Zacks Equity Research

    What Awaits Entergy Corporation (ETR) in Q4 Earnings?

    Entergy (ETR) has been lately experiencing higher non-fuel O&M expenses, owing to increasing nuclear expenses, including nuclear payroll.

    Zacks Equity Research

    4 Utility Stocks Poised to Outpace Earnings Estimates in Q4

    Utility stocks are expected to gain from new rates and expense management despite increase in interest rates.

    Zacks Equity Research

    What's in Store for American Water Works' (AWK) Q4 Earnings?

    American Water Works (AWK) is set to release fourth-quarter earnings on Feb 19, after market close.

    Mark Vickery headshot

    Top Analyst Reports for Caterpillar, Netflix & Philip Morris

    Today's Research Daily features new research reports on 16 major stocks, including Caterpillar (CAT), Netflix (NFLX) and Philip Morris International (PM).

    Zacks Equity Research

    Southern Co. (SO) Expected to Beat Earnings Estimates: What to Know Ahead of Q4 Release

    Southern Co. (SO) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

    Zacks Equity Research

    Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

    In the latest trading session, Southern Co. (SO) closed at $49.24, marking a +0.24% move from the previous day.

    Zacks Equity Research

    Ameren (AEE) to Report Q4 Earnings: Is a Beat in the Cards?

    Ameren (AEE) surpassed Zacks Consensus estimates in each of the trailing four quarters, the average being 15.40%.

    Zacks Equity Research

    Southern Co. (SO) Gains But Lags Market: What You Should Know

    Southern Co. (SO) closed the most recent trading day at $48.73, moving +0.25% from the previous trading session.

    Zacks Equity Research

    HNP or SO: Which Is the Better Value Stock Right Now?

    HNP vs. SO: Which Stock Is the Better Value Option?

    Zacks Equity Research

    Southern Co. (SO) Stock Moves -0.15%: What You Should Know

    In the latest trading session, Southern Co. (SO) closed at $47.43, marking a -0.15% move from the previous day.