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The Southern Company (SO)

(Delayed Data from NYSE)

$93.91 USD

93.91
8,002,588

-0.62 (-0.66%)

Updated Sep 29, 2025 04:00 PM ET

After-Market: $93.90 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth D Momentum F VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 32% (79 out of 245)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Southern Co. (SO) Gains But Lags Market: What You Should Know

Southern Co. (SO) closed the most recent trading day at $51.68, moving +0.64% from the previous trading session.

Zacks Equity Research

Here's Why Southern Co. (SO) is a Great Momentum Stock to Buy

Does Southern Co. (SO) have what it takes to be a top stock pick for momentum investors? Let's find out.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Facebook, American Tower, Southern Company, Intuitive Discover Financial and Cintas

The Zacks Analyst Blog Highlights: Facebook, American Tower, Southern Company, Intuitive Discover Financial and Cintas

Zacks Equity Research

Reasons to Add Algonquin Power & Utilities to Your Portfolio

Algonquin Power & Utilities (AQN) is a promising bet for investors, courtesy of these four factors.

Mark Vickery headshot

Top Analyst Reports for Facebook, American Tower & Southern Company

Today's Research Daily features new research reports on 16 major stocks, including Facebook (FB), American Tower (AMT) and Southern Company (SO).

Zacks Equity Research

US Bankrolls Southern Co.'s Vogtle With $3.7B Loan Guarantee

With additional $3.7 billion aid, the U.S. government's total loan guarantees for Southern Company's Vogtle project reaches $12 billion.

Daniel Laboe headshot

Top Utility Stocks to Hedge Your Portfolio

Utility stocks fit this profile with their low market correlation and typically larger dividend payouts. These stocks usually have a flight-to-quality classification as well ??? when there is a broader market sell-off investors will go to utility stocks as a high yield safe haven.

Zacks Equity Research

Southern Co. (SO) Up 2.7% Since Last Earnings Report: Can It Continue?

Southern Co. (SO) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Here's Why You Should Add FirstEnergy (FE) to Your Portfolio

FirstEnergy (FE) is a promising bet for investors, courtesy of these four factors.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Deutsche Telekom, Fortescue, General Mills, Philip Morris and Southern

The Zacks Analyst Blog Highlights: Deutsche Telekom, Fortescue, General Mills, Philip Morris and Southern

Zacks Equity Research

Here's Why You Should Add ONEOK (OKE) to Your Portfolio Now

ONEOK (OKE) is a promising bet for investors, courtesy of these five factors.

Zacks Equity Research

4 Reasons to Add NextEra Energy (NEE) to Your Portfolio Now

NextEra Energy (NEE) is a profitable bet for investors at the moment, courtesy of four solid factors.

Awantika Poddar headshot

5 Top-Ranked Stocks with Solid Dividend Yields

Stocks with a rich tradition of dividend payout leads to a healthy portfolio and carry tax advantages

Zacks Equity Research

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

Southern Co. (SO) closed the most recent trading day at $51.78, moving -0.15% from the previous trading session.

Zacks Equity Research

Here's Why You Should Add American Electric Power (AEP) Now

American Electric Power (AEP) is a promising bet for investors, courtesy of these five factors.

Zacks Equity Research

Here's Why You Should Add Xcel Energy (XEL) to Your Portfolio

Xcel Energy (XEL) is a promising bet for investors, courtesy of these four factors.

Zacks Equity Research

4 Reasons to Add Alliant Energy (LNT) to Your Portfolio Now

Alliant Energy (LNT) is poised to benefit from investments directed to strengthen its electric and natural gas distribution, and generation portfolio.

Zacks Equity Research

Has Southern (SO) Outpaced Other Utilities Stocks This Year?

Is (SO) Outperforming Other Utilities Stocks This Year?

Zacks Equity Research

NEE or SO: Which Electric Utility Stock Should You Invest in?

NextEra Energy (NEE) currently is a better utility pick than Southern Company (SO).

Zacks Equity Research

Southern Co. (SO) Gains But Lags Market: What You Should Know

Southern Co. (SO) closed at $51.40 in the latest trading session, marking a +0.98% move from the prior day.

Zacks Equity Research

4 Reasons to Add Pinnacle West (PNW) to Your Portfolio Now

Pinnacle West (PNW) is a solid investment option right now, courtesy of strong customer growth and systematic capital investments to strengthen its infrastructure.

Zacks Equity Research

The Zacks Analyst Blog Highlights: NextEra Energy, Walgreens Boots, Southern Company, Ameriprise Financial and Macy's

The Zacks Analyst Blog Highlights: NextEra Energy, Walgreens Boots, Southern Company, Ameriprise Financial and Macy's

Mark Vickery headshot

Top Research Reports for NextEra Energy, Walgreens Boots & Southern Company

Today's Research Daily features new research reports on 16 major stocks, including NextEra Energy (NEE), Walgreens Boots (WBA) and Southern Company (SO).

Nilanjan Choudhury headshot

Retail Unit Helps Southern Company (SO) Beat Q4 Earnings

Southern Company's (SO) total retail sales edged up 0.7%, with residential sales improving 3.7%.

Zacks Equity Research

Fed Minutes & Q4 Earnings

Fed Minutes & Q4 Earnings