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The Southern Company (SO)

(Delayed Data from NYSE)

$93.91 USD

93.91
7,895,913

-0.62 (-0.66%)

Updated Sep 29, 2025 04:00 PM ET

After-Market: $93.90 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth D Momentum F VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 32% (79 out of 245)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

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Lower interest cost coupled with new projects coming online is expected to boost AES Corp.'s (AES) third-quarter earnings.

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Pinnacle West (PNW) to Post Q3 Earnings: What's in Store?

Pinnacle West (PNW) is expected to come up with a positive earnings surprise in the third quarter, courtesy of strong demand in Metro Phoenix areas.

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Is a Beat Likely for Southern Company (SO) in Q3 Earnings?

Southern Company (SO) has gone past the Zacks Consensus Estimate in each of the last four reports.

Zacks Equity Research

Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

In the latest trading session, Southern Co. (SO) closed at $44.90, marking a -0.29% move from the previous day.

Zacks Equity Research

PG&E Corp. (PCG) to Post Q3 Earnings: What's in the Cards?

Warmer-than-normal temperature in PG&E Corp.'s (PCG) service territory hints at a surge in electricity demand, which might further drive the company's top line in Q3.

Zacks Equity Research

4 Utility Stocks Set to Outperform Q3 Earnings Estimates

The Q3 earnings season should be another positive one for the Utility sector, courtesy of new rates, increase in electricity usage and improvement in resilience of the overall electricity system.

    Zacks Equity Research

    Southern Co. (SO) Expected to Beat Earnings Estimates: Can the Stock Move Higher?

    Southern Co. (SO) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

    Zacks Equity Research

    What's in Store for Eversource Energy (ES) in Q3 Earnings?

    Eversource Energy (ES) is expected to beat earnings estimates when it releases third-quarter results on Nov 2.

    Zacks Equity Research

    Southern, Wynn Resorts, Berkshire Hathaway and Methanex highlighted as Zacks Bull and Bear of the Day

    Southern, Wynn Resorts, Berkshire Hathaway and Methanex highlighted as Zacks Bull and Bear of the Day

    David Borun headshot

    Bull of the Day: Southern Company (SO)

    This utility company is cleaning up the balance sheet and focusing on providing stable income to its investors

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    Top Stock Picks for the Week of October 29th

    Our experts take a look at two good defensive plays.

    Zacks Equity Research

    Top Ranked Momentum Stocks to Buy for October 22nd

    Here are four stocks with buy rank and strong momentum characteristics for investors to consider today, October 22nd:

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    5 Reasons to Hold Pattern Energy (PEGI) in Your Portfolio

    Pattern Energy (PEGI) is a profitable pick for investors owing to five factors.

    Zacks Equity Research

    4 Reasons to Add PG&E Corp (PCG) Stock to Your Portfolio

    PG&E Corp (PCG) is a solid investment choice for investors on the back of four factors.

    Zacks Equity Research

    Why Southern Co. (SO) Could Beat Earnings Estimates Again

    Southern Co. (SO) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

    Zacks Equity Research

    SO or IDA: Which Is the Better Value Stock Right Now?

    SO vs. IDA: Which Stock Is the Better Value Option?

    Zacks Equity Research

    Stock Market News For Sep 27, 2018

    Wall Street ended lower on Wednesday following quarter point interest rate hike by the Fed.

      Zacks Equity Research

      Southern Company's Vogtle Project Survives Against All Odds

      With the decision to continue with the project, Southern Company's (SO) Vogtle plant will be the only nuclear project which is under construction in the United States.

        Zacks Equity Research

        Fate of Southern Co.'s Vogtle Rests Wholly on Oglethorpe

        The dark cloud of uncertainty hovering over Southern Company's (SO) Vogtle plant will only dissolve once Oglethorpe gives its final decision.

          Rimmi Singhi headshot

          Pipeline Challenges in U.S. & Canada Continue Amid Oil Boom

          Pipeline battles and oppositions have long been a cause of concern in Canada and the condition in the United States is no different.

            Zacks Equity Research

            Southern Co. (SO) Down 2.2% Since Last Earnings Report: Can It Rebound?

            Southern Co. (SO) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

              Zacks Equity Research

              Southern Co.'s Vogtle in Doldrums, Decision Due on Sep 30

              While Southern Company (SO) intends to absorb its share of the growing cost of the Vogtle project, the other three minority owners are yet to declare their decision.

                Sweta Killa headshot

                Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

                Sector ETF report for FUTY

                  Zacks Equity Research

                  The Zacks Analyst Blog Highlights: Southern, Constellation Brands, Vale, CME Group and Sempra Energy

                  The Zacks Analyst Blog Highlights: Southern, Constellation Brands, Vale, CME Group and Sempra Energy

                    Mark Vickery headshot

                    Top Analyst Reports for Southern Company, Constellation Brands & Vale

                    Today's Research Daily features new research reports on 16 major stocks, including Southern Company (SO), Constellation Brands (STZ) and Vale (VALE).