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The Southern Company (SO)

(Real Time Quote from BATS)

$95.23 USD

95.23
2,495,042

+0.55 (0.58%)

Updated Aug 7, 2025 03:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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D Value D Growth A Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (87 out of 246)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Will Southern's (SO) Vogtle Perish Post Dec 21 PSC Verdict?

If Southern Company's (SO) Vogtle project gets scrapped, it will be a huge blow to the nuclear industry of America.

    Zacks Equity Research

    Duke Energy's New Plant to Offer 9MW Solar Power to Florida

    With a capacity to generate 8.8 MW of solar power, this latest plant adds on to the 4MW solar power (as of December 2016) that this subsidiary of Duke Energy (DUK) has been providing to Florida.

      Zacks Equity Research

      Southern Company Sets Deadline for Toshiba's Pending Payment

      Southern Company (SO) is set to receive from Toshiba the remaining guaranteed payments worth $3.2 billion by Dec 15, 2017.

        Zacks Equity Research

        Fresh Controversy Hits Southern Company's Vogtle: What Next?

        Georgia's regulatory staff is of the opinion that the Vogtle project is getting overtly expensive and should be called off unless Southern Company (SO) bears part of its ballooning cost.

          Zacks Equity Research

          Southern Company Lowers Kemper Project Cost, Reduces Rates

          Southern Company (SO) lowers Kemper Project's price by $85 million. This will help to lower the amount the company needs to recover from customers by $13.4 million.

            Mark Vickery headshot

            Top Analyst Reports for Honeywell, Boeing & Chubb

            Today's Research Daily features new research reports on 16 major stocks, including Honeywell (HON), Boeing (BA) and Chubb (CB).

              Nilanjan Choudhury headshot

              Wholesale Unit Helps Southern Company (SO) Top Q3 Earnings

              Electric service provider Southern Company's (SO) third-quarter wholesale sales jumped 19.4%.

                Zacks Equity Research

                Southern Company (SO) Q3 Earnings Beat Estimate, Sales Miss

                Southern Company's (SO) total wholesale sales jumped 19.4% year over year.

                  Zacks Equity Research

                  Will Cost Overruns Mar Southern Company's (SO) Q3 Earnings?

                  High leverage along with the ballooning costs related to the construction of two key projects -- Vogtle and Kemper -- are likely to dent Southern Company's (SO) Q3 results.

                    Zacks Equity Research

                    Southern Company to Vend 2 Gas Distribution Units for $1.7B

                    The $1.7B divestment deal will help Southern Company (SO) to streamline its portfolio and shore up its weak financials.

                      Zacks Equity Research

                      Southern Company's Vogtle Project Gets $3.7 B Loan Guarantee

                      DOE offers additional loan guarantee of $3.7 billion for Southern Company's (SO) Vogtle Project supporting the company's commitment to the nuclear power plant.

                        Zacks Equity Research

                        Southern Company Kemper Project Hearing Slated for December

                        If the judgment does not come in favor of Southern Company (SO), it might have to suffer additional losses for the Kemper project.

                          Zacks Equity Research

                          Hurricane Irma Devastates Florida: Utility Gainers & Losers

                          As far as the Utilities are concerned, more than 6.2 million Floridians were affected by blackouts post Irma, as the companies cut power on grounds of safety

                            Zacks Equity Research

                            Southern Company (SO) to Move Ahead With Vogtle Project

                            Southern Company (SO) recently filed recommendation to complete nuclear expansion in Vogtle Plant despite the project's cost overruns and delays.

                              Zacks Equity Research

                              Southern Company Vogtle Project Requires More Loan Guarantee

                              Southern Company's (SO) Vogtle project requires additional loan guarantee of $1.6 billion from the DOE, extending the $8.3 billion already issued for the project.

                                Zacks Equity Research

                                Southern Company to Buy Solar Power from Mississippi Plant

                                Southern Company (SO) to remain as a leader of low cost electricity provider with the new solar power deal in Mississippi.

                                  Zacks Equity Research

                                  Southern Company (SO) Tops Q2 Earnings and Sales Estimates

                                  Contribution from the Southern Company Gas drove of Southern Company's (SO) Q2 results.

                                    Zacks Equity Research

                                    Southern Company (SO) Q2 Earnings and Sales Beat Estimates

                                    Increased revenues from the Southern Company Gas drove the better than expected earnings of Southern Company (SO) in the second quarter.

                                      Zacks Equity Research

                                      Utility Stocks Q2 Earnings Due on Aug 2: NI, ETR, D & More

                                      Rising interest rates could hurt the utilities, as earnings from this sector were expected to be down 1.8% this season.

                                        Nilanjan Choudhury headshot

                                        Southern Company (SO) to Post Q2 Earnings: Hit or Miss?

                                        Project delays and cost overruns will limit Southern Company's ability to generate positive earnings surprise.

                                          Zacks Equity Research

                                          SCANA (SCG) to Receive Aid from Toshiba for Westinghouse

                                          SCANA (SCG) and Santee Cooper will receive aid in installments from Oct 2017 to Sep 2022 from Toshiba.

                                            Zacks Equity Research

                                            Southern Company to Take Managerial Charges of Vogtle Project

                                            Per the new terms of the agreement signed in early June, electric utility firm The Southern Company (SO) will take over management charges at the Vogtle Plant in Georgia starting late July.

                                              Zacks Equity Research

                                              Southern Company Unit Partners with AMS for Energy Projects

                                              PowerSecure, a subsidiary of Southern Company (SO) recently formed a partnership with Advanced Microgrid Solutions to develop behind-the-meter distributed energy projects across the US.

                                                Zacks Equity Research

                                                Stock Market News for July 03, 2017

                                                Benchmarks mostly finished in the green on Friday, boosted primarily by gain in shares of Nike

                                                  Zacks Equity Research

                                                  Southern Company Suspends Kemper Project Coal Operations

                                                  The Southern Company (SO) suspended all coal gasification operations at its Kemper plant on Jun 28.