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The Southern Company (SO)

(Delayed Data from NYSE)

$93.91 USD

93.91
7,895,913

-0.62 (-0.66%)

Updated Sep 29, 2025 04:00 PM ET

After-Market: $93.90 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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D Value D Growth D Momentum F VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 32% (79 out of 245)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Southern Company (SO) Q1 Earnings, Revenue Beat Estimate

Southern Company's (SO) total retail sales rose 8.1%, with residential, commercial and industrial sales all improving.

    Zacks Equity Research

    Southern Company (SO) Raises Quarterly Dividend by 3.4%

    Southern Company's (SO) recent dividend hike marks the 282nd consecutive quarter of uninterrupted dividend payment by the utility.

      Nilanjan Choudhury headshot

      Is a Southern Company (SO) Dividend Hike on the Horizon?

      Southern Company (SO) has grown its dividend for 16 consecutive years and should once again boost its payout sometime in this week.

        Zacks Equity Research

        American Water to Expand Homeowner Services Via Acquisition

        American Water Works (AWK) decides to expand its complimentary business through the acquisition of Pivotal Home Solutions for $365 million.

          Zacks Equity Research

          Southern Company to Divest Pivotal Home Solutions for $365M

          Southern Company (SO) expects the transaction to be over by the second quarter of 2018.

            Zacks Equity Research

            Why Is Southern Company (SO) Up 2.3% Since Its Last Earnings Report?

            Southern Company (SO) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

              Zacks Equity Research

              Southern Company (SO) Q4 Earnings, Revenue Beat Estimate

              Southern Company's (SO) total retail sales rose 4.1% with residential, commercial and industrial sales all improving.

                Nilanjan Choudhury headshot

                Southern Company (SO) to Post Q4 Earnings: Hit or Miss?

                Sluggish customer growth will limit Southern Company's (SO) ability to generate positive earnings surprise.

                  Zacks Equity Research

                  Is MPSC Verdict a Respite for Southern Company's Kemper?

                  With Southern Company (SO) unable to pass the $6.4 billion losses to the ratepayers, the commercial viability of the project remains uncertain in the face of weak natural gas prices.

                    Zacks Equity Research

                    Southern Company (SO) Slips to a 52-Week Low: Here's Why

                    Continued delays and cost overrun issues of two large construction projects ??? Vogtle and Kemper ??? are hurting the financials of Southern Company (SO).

                      Zacks Equity Research

                      FERC Grants Approval to $1.13B PennEast Pipeline Project

                      PennEast is a joint venture between Southern Company (SO), New Jersey Resources Corporation, South Jersey Industries, Spectra Energy Partners L.P and UGI Corporation.

                        Zacks Equity Research

                        Should Value Investors Consider Southern Company (SO) Stock?

                        Is Southern Company (SO) a great pick from the value investor's perspective right now? Read on to know more.

                          Zacks Equity Research

                          Zacks.com highlights: Marriott International, Western Digital, Morgan Stanley, Southern and TransUnion

                          Zacks.com highlights: Marriott International, Western Digital, Morgan Stanley, Southern and TransUnion

                            Zacks Equity Research

                            Stock Market News For Dec 26, 2017

                            Markets ended slightly lower on Friday as investors were reluctant to participate in intraday trading ahead of Christmas holidays.

                              Zacks Equity Research

                              5 Top Stocks with Attractive Sales Growth to Buy Right Away

                              Sales growth is an important metric for any company, as it is a vital part of growth projections and instrumental in strategic decision-making.

                                Zacks Equity Research

                                Southern Company (SO) Vogtle Project Wins Georgia PSC Nod

                                With the verdict, Southern Company's (SO) Vogtle Plant remains the only nuclear project which is under construction in the United States.

                                  Zacks Equity Research

                                  Will Southern's (SO) Vogtle Perish Post Dec 21 PSC Verdict?

                                  If Southern Company's (SO) Vogtle project gets scrapped, it will be a huge blow to the nuclear industry of America.

                                    Zacks Equity Research

                                    Duke Energy's New Plant to Offer 9MW Solar Power to Florida

                                    With a capacity to generate 8.8 MW of solar power, this latest plant adds on to the 4MW solar power (as of December 2016) that this subsidiary of Duke Energy (DUK) has been providing to Florida.

                                      Zacks Equity Research

                                      Southern Company Sets Deadline for Toshiba's Pending Payment

                                      Southern Company (SO) is set to receive from Toshiba the remaining guaranteed payments worth $3.2 billion by Dec 15, 2017.

                                        Zacks Equity Research

                                        Fresh Controversy Hits Southern Company's Vogtle: What Next?

                                        Georgia's regulatory staff is of the opinion that the Vogtle project is getting overtly expensive and should be called off unless Southern Company (SO) bears part of its ballooning cost.

                                          Zacks Equity Research

                                          Southern Company Lowers Kemper Project Cost, Reduces Rates

                                          Southern Company (SO) lowers Kemper Project's price by $85 million. This will help to lower the amount the company needs to recover from customers by $13.4 million.

                                            Mark Vickery headshot

                                            Top Analyst Reports for Honeywell, Boeing & Chubb

                                            Today's Research Daily features new research reports on 16 major stocks, including Honeywell (HON), Boeing (BA) and Chubb (CB).

                                              Nilanjan Choudhury headshot

                                              Wholesale Unit Helps Southern Company (SO) Top Q3 Earnings

                                              Electric service provider Southern Company's (SO) third-quarter wholesale sales jumped 19.4%.

                                                Zacks Equity Research

                                                Southern Company (SO) Q3 Earnings Beat Estimate, Sales Miss

                                                Southern Company's (SO) total wholesale sales jumped 19.4% year over year.

                                                  Zacks Equity Research

                                                  Will Cost Overruns Mar Southern Company's (SO) Q3 Earnings?

                                                  High leverage along with the ballooning costs related to the construction of two key projects -- Vogtle and Kemper -- are likely to dent Southern Company's (SO) Q3 results.