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The Southern Company (SO)

(Delayed Data from NYSE)

$93.91 USD

93.91
7,895,913

-0.62 (-0.66%)

Updated Sep 29, 2025 04:00 PM ET

After-Market: $93.90 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth D Momentum F VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 32% (79 out of 245)

Industry: Utility - Electric Power

Zacks News

Ritujay Ghosh headshot

Trump to Relax Emission Rules: Will Coal Industry Benefit?

The plan to overhaul the emission rule is by far going to be President Donald Trump's biggest move to revive the ailing U.S. coal industry.

    Zacks Equity Research

    The Zacks Analyst Blog Highlights: NextEra, Southern, Dominion and Exelon

    The Zacks Analyst Blog Highlights: NextEra, Southern, Dominion and Exelon

      Zacks Equity Research

      How the Top 4 Large Cap Utility Stocks Fared This Season?

      The four large-cap utility stocks have performed well in the second quarter and have the potential to maintain their performance in the coming quarters.

        Nilanjan Choudhury headshot

        Southern Company (SO) Q2 Earnings Beat on Retail Strength

        Southern Company's (SO) total retail sales rose 2%, with residential, commercial and industrial sales all improving.

          Zacks Equity Research

          Southern Co. (SO) Tops Q2 Earnings and Revenue Estimates

          Southern Co. (SO) delivered earnings and revenue surprises of 15.94% and 7.52%, respectively, for the quarter ended June 2018. Do the numbers hold clues to what lies ahead for the stock?

            Nilanjan Choudhury headshot

            Is a Beat Likely for Southern Company (SO) in Q2 Earnings?

            Southern Company (SO) has gone past the Zacks Consensus Estimate in each of the last four reports.

              Zacks Equity Research

              Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

              Sector ETF report for FUTY

                Zacks Equity Research

                The Zacks Analyst Blog Highlights: PayPal, Occidental Petroleum, Southern, Delta and Petrobras

                The Zacks Analyst Blog Highlights: PayPal, Occidental Petroleum, Southern, Delta and Petrobras

                  Mark Vickery headshot

                  Top Analyst Reports for PayPal, Occidental Petroleum & Southern Company

                  Today's Research Daily features new research reports on 16 major stocks, including PayPal (PYPL), Occidental Petroleum (OXY) and Southern Company (SO).

                    Zacks Equity Research

                    Duke Energy Unit Files for New Rate, to Distribute Savings

                    Duke Energy's (DUK) plan to pass tax savings to customers is in sync with its commitment to help them manage electricity costs through lower bills and energy-efficiency programs.

                      Zacks Equity Research

                      BIP vs. SO: Which Stock Should Value Investors Buy Now?

                      BIP vs. SO: Which Stock Is the Better Value Option?

                        Zacks Equity Research

                        The Zacks Analyst Blog Highlights: Amazon, Intel, Eli Lilly, Illinois Tool Works and Southern

                        The Zacks Analyst Blog Highlights: Amazon, Intel, Eli Lilly, Illinois Tool Works and Southern

                          Mark Vickery headshot

                          Top Research Reports for Amazon, Intel & Eli Lilly

                          Today's Research Daily features new research reports on 16 major stocks, including Amazon (AMZN), Intel (INTC) and Eli Lilly (LLY).

                            Zacks Equity Research

                            Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

                            Sector ETF report for FUTY

                              Zacks Equity Research

                              Southern Company at Crossroads: Can Strategic Strides Aid?

                              While we are concerned about Southern Company's (SO) high debts, its strong business model, divestment strategies and healthy dividends hold promise.

                                Zacks Equity Research

                                Dominion Energy's Atlantic Coast Pipeline Suffers Setback

                                Dominion Energy's (D) Atlantic Coast Pipeline is likely to transport 1.5 billion cubic feet (Bcf) of natural gas per day to North Carolina and Virginia.

                                  Zacks Equity Research

                                  Why Is Southern Company (SO) Down 3.3% Since Its Last Earnings Report?

                                  Southern Company (SO) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

                                    Zacks Equity Research

                                    Southern Company's Unit Buys Fourth Wind Project in Oklahoma

                                    The buyout of 100-megawatt Wildhorse Mountain Wind Facility marks Southern Company's (SO) 10th project nationwide, with which its wind fleet is likely to consist of 1600 megawatts of wind generation.

                                      Zacks Equity Research

                                      Southern Company (SO) to Sell 33% Stake in Solar Portfolio

                                      Southern Company (SO) is currently on a divestment spree to boost its financials and streamline portfolio.

                                        Zacks Equity Research

                                        Stock Market News For May 22, 2018

                                        Markets closed sharply higher on Monday as trade war tensions between the United States and China declined for the time being.

                                          Zacks Equity Research

                                          NextEra (NEE) to Acquire Southern Company Assets for $6.475B

                                          NextEra Energy (NEE) will further expand its footprints in Florida through acquisition of some assets from Southern Company for $6.475 billion.

                                            Zacks Equity Research

                                            Southern Company Inks $6.5B Divestment Deal to Reduce Debt

                                            Southern Company's (SO) divestment deal is likely to enable it streamline its portfolio, boost utility returns, along with raise cash to repay debts and pay for the new reactors.

                                              Zacks Equity Research

                                              Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

                                              Sector ETF report for FUTY

                                                Zacks Equity Research

                                                Itron (ITRI) Inks Deal With NWL to Implement DTM Solution

                                                Itron's (ITRI) DTM solution will assist NWL for network awareness, optimize capital investments and improve system reliability.

                                                  Nilanjan Choudhury headshot

                                                  Southern Company (SO) Q1 Earnings Beat on Retail Strength

                                                  Southern Company's (SO) total retail sales rose 8.1%, with residential, commercial and industrial sales all improving.