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The Southern Company (SO)

(Delayed Data from NYSE)

$95.35 USD

95.35
4,117,683

+0.67 (0.71%)

Updated Aug 7, 2025 04:00 PM ET

After-Market: $95.34 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth A Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (87 out of 246)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Why Is Southern Company (SO) Down 3.3% Since Its Last Earnings Report?

Southern Company (SO) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

    Zacks Equity Research

    Southern Company's Unit Buys Fourth Wind Project in Oklahoma

    The buyout of 100-megawatt Wildhorse Mountain Wind Facility marks Southern Company's (SO) 10th project nationwide, with which its wind fleet is likely to consist of 1600 megawatts of wind generation.

      Zacks Equity Research

      Southern Company (SO) to Sell 33% Stake in Solar Portfolio

      Southern Company (SO) is currently on a divestment spree to boost its financials and streamline portfolio.

        Zacks Equity Research

        Stock Market News For May 22, 2018

        Markets closed sharply higher on Monday as trade war tensions between the United States and China declined for the time being.

          Zacks Equity Research

          NextEra (NEE) to Acquire Southern Company Assets for $6.475B

          NextEra Energy (NEE) will further expand its footprints in Florida through acquisition of some assets from Southern Company for $6.475 billion.

            Zacks Equity Research

            Southern Company Inks $6.5B Divestment Deal to Reduce Debt

            Southern Company's (SO) divestment deal is likely to enable it streamline its portfolio, boost utility returns, along with raise cash to repay debts and pay for the new reactors.

              Zacks Equity Research

              Should You Invest in the Fidelity MSCI Utilities Index ETF (FUTY)?

              Sector ETF report for FUTY

                Zacks Equity Research

                Itron (ITRI) Inks Deal With NWL to Implement DTM Solution

                Itron's (ITRI) DTM solution will assist NWL for network awareness, optimize capital investments and improve system reliability.

                  Nilanjan Choudhury headshot

                  Southern Company (SO) Q1 Earnings Beat on Retail Strength

                  Southern Company's (SO) total retail sales rose 8.1%, with residential, commercial and industrial sales all improving.

                    Zacks Equity Research

                    Southern Company (SO) Q1 Earnings, Revenue Beat Estimate

                    Southern Company's (SO) total retail sales rose 8.1%, with residential, commercial and industrial sales all improving.

                      Zacks Equity Research

                      Southern Company (SO) Raises Quarterly Dividend by 3.4%

                      Southern Company's (SO) recent dividend hike marks the 282nd consecutive quarter of uninterrupted dividend payment by the utility.

                        Nilanjan Choudhury headshot

                        Is a Southern Company (SO) Dividend Hike on the Horizon?

                        Southern Company (SO) has grown its dividend for 16 consecutive years and should once again boost its payout sometime in this week.

                          Zacks Equity Research

                          American Water to Expand Homeowner Services Via Acquisition

                          American Water Works (AWK) decides to expand its complimentary business through the acquisition of Pivotal Home Solutions for $365 million.

                            Zacks Equity Research

                            Southern Company to Divest Pivotal Home Solutions for $365M

                            Southern Company (SO) expects the transaction to be over by the second quarter of 2018.

                              Zacks Equity Research

                              Why Is Southern Company (SO) Up 2.3% Since Its Last Earnings Report?

                              Southern Company (SO) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

                                Zacks Equity Research

                                Southern Company (SO) Q4 Earnings, Revenue Beat Estimate

                                Southern Company's (SO) total retail sales rose 4.1% with residential, commercial and industrial sales all improving.

                                  Nilanjan Choudhury headshot

                                  Southern Company (SO) to Post Q4 Earnings: Hit or Miss?

                                  Sluggish customer growth will limit Southern Company's (SO) ability to generate positive earnings surprise.

                                    Zacks Equity Research

                                    Is MPSC Verdict a Respite for Southern Company's Kemper?

                                    With Southern Company (SO) unable to pass the $6.4 billion losses to the ratepayers, the commercial viability of the project remains uncertain in the face of weak natural gas prices.

                                      Zacks Equity Research

                                      Southern Company (SO) Slips to a 52-Week Low: Here's Why

                                      Continued delays and cost overrun issues of two large construction projects ??? Vogtle and Kemper ??? are hurting the financials of Southern Company (SO).

                                        Zacks Equity Research

                                        FERC Grants Approval to $1.13B PennEast Pipeline Project

                                        PennEast is a joint venture between Southern Company (SO), New Jersey Resources Corporation, South Jersey Industries, Spectra Energy Partners L.P and UGI Corporation.

                                          Zacks Equity Research

                                          Should Value Investors Consider Southern Company (SO) Stock?

                                          Is Southern Company (SO) a great pick from the value investor's perspective right now? Read on to know more.

                                            Zacks Equity Research

                                            Zacks.com highlights: Marriott International, Western Digital, Morgan Stanley, Southern and TransUnion

                                            Zacks.com highlights: Marriott International, Western Digital, Morgan Stanley, Southern and TransUnion

                                              Zacks Equity Research

                                              Stock Market News For Dec 26, 2017

                                              Markets ended slightly lower on Friday as investors were reluctant to participate in intraday trading ahead of Christmas holidays.

                                                Zacks Equity Research

                                                5 Top Stocks with Attractive Sales Growth to Buy Right Away

                                                Sales growth is an important metric for any company, as it is a vital part of growth projections and instrumental in strategic decision-making.

                                                  Zacks Equity Research

                                                  Southern Company (SO) Vogtle Project Wins Georgia PSC Nod

                                                  With the verdict, Southern Company's (SO) Vogtle Plant remains the only nuclear project which is under construction in the United States.