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The Southern Company (SO)

(Real Time Quote from BATS)

$95.17 USD

95.17
1,079,129

+0.49 (0.52%)

Updated Aug 7, 2025 01:24 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth A Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (87 out of 246)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Southern Company's Kemper Project Suffers Another Setback

The Mississippi Public Service Commission recently issued an ultimatum ordering Southern Company to redesign plans and run the Kemper Project solely on natural gas.

    Zacks Equity Research

    Stock Market News for June 12, 2017

    The Nasdaq tumbled almost 2% on Friday as investors ditched on one of the most profitable trades of the year so far

      Zacks Equity Research

      Southern Company's Vogtle Plant Gets $3.8B Aid from Toshiba

      The Southern Company (SO) recently entered into an agreement with Japan's Toshiba Corp, bringing respite for Southern Company's Vogtle Power Project.

        Zacks Equity Research

        Southern Company's Kemper Project Delayed, Rates Unchanged

        he Southern Company's (SO) much delayed clean coal power plant project Kemper in Mississippi has suffered yet another setback.

          Zacks Equity Research

          Southern Company (SO) Up 2.3% Since Earnings Report: Can It Continue?

          Southern Company (SO) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

            Zacks Equity Research

            Southern Company Inks Deal to Take Over the Vogtle Project

            The Southern Company recently entered into a tentative agreement with Japan's Toshiba Corp's U.S. nuclear unit, Westinghouse Electric Company.

              Zacks Equity Research

              Southern Company (SO) Q1 Earnings and Sales Beat Estimates

              The Southern Company reported first-quarter 2017 earnings per share (excluding certain one-time items) of 66 cents, beating the Zacks Consensus Estimate of 58 cents and the year-ago adjusted profit of 58 cents

                Zacks Equity Research

                Southern Company (SO) Q1 Earnings and Sales Beat Estimates

                Southern Company Q1 Earnings and Sales Beat Estimates

                  Nilanjan Choudhury headshot

                  Southern Company (SO) to Post Q1 Earnings: What to Expect?

                  Electric utility firm Southern Company (SO) is set to release its first-quarter 2017 results before the opening bell on Wednesday, May 3.

                    Zacks Equity Research

                    Southern Company (SO) Announces Dividend Hike, Shares Up

                    The Southern Company (SO) recently delivered pleasant news to investors. The company announced a hike in annual dividend by 8 cents to $2.32 per share.

                      Nilanjan Choudhury headshot

                      Southern Company (SO) Q4 Earnings Disappoint, Revenues Beat

                      Electric service provider Southern Company's (SO) fourth-quarter earnings came lower than estimates on cost escalation.

                        Zacks Equity Research

                        Southern Company (SO) Q4 Earnings Miss Estimate, Sales Beat

                        Power supplier Southern Company (SO) reported a smaller-than-expected fourth-quarter profit as a result of higher costs.

                          Zacks Equity Research

                          Will Alliant Energy (LNT) Surprise This Earnings Season?

                          Our proven model does not conclusively show that Alliant Energy is likely to beat estimates this quarter.

                            Zacks Equity Research

                            Pinnacle West (PNW): Will it Post an Earnings Beat in Q4?

                            Our proven model shows that Pinnacle West (PNW) is likely to beat earnings because it has the right combination of two key ingredients.

                              Zacks Equity Research

                              Should You Sell Southern Company (SO) Before Earnings?

                              Investors are always looking for stocks that are poised to beat at earnings season and The Southern Company (SO) may be one such company.

                                Zacks Equity Research

                                What's in Store for IDACORP Inc. (IDA) in Q4 Earnings?

                                IDACORP Inc. (IDA) is scheduled to report fourth-quarter 2016 earnings results on Feb 23 before market opens.

                                  Zacks Equity Research

                                  NiSource (NI): Will it Disappoint this Earnings Season?

                                  NiSource Inc. (NI) is set to report fourth-quarter 2016 results before the opening bell on Feb 22.

                                    Zacks Equity Research

                                    5 Utilities to Add Before Q4 Earnings Draws to a Close

                                    Trump's Presidency is expected to benefit defensive and domestic-oriented utilities immensely.

                                      Zacks Equity Research

                                      FirstEnergy (FE): Will it Surprise this Earnings Season?

                                      We expect FirstEnergy Corp. (FE) to beat estimates when it reports fourth-quarter 2016 results on Feb 21, after market close.

                                        Zacks Equity Research

                                        8point3 Energy (CAFD) Q4 Earnings: Is a Beat in the Cards?

                                        8point3 Energy Partners LP (CAFD) is slated to report fourth-quarter fiscal 2016 results on Jan 26.

                                          Zacks Equity Research

                                          Top Ranked Income Stocks to Buy for January 20th

                                          Here are four stocks with Zacks Rank #1 (Strong Buy) and strong income characteristics for investors to consider today, January 20th:

                                            Mark Vickery headshot

                                            Top Research Reports for January 12, 2017

                                            Today's Research Daily features new research reports on 16 major stocks, including Goldman Sachs (GS), Canadian National Railway (CNI) and Boeing (BA).

                                              Zacks Equity Research

                                              Southern Company Inks Deal for Wind Development Project

                                              Southern Power, a subsidiary of electric utility holding firm Southern Company (SO), reported that it has entered into a joint growth agreement with Renewable Energy Systems Americas Inc.

                                                Zacks Equity Research

                                                Southern Company Purchases Two Wind Projects in Texas

                                                Southern Power, a subsidiary of electric utility holding firm Southern Company (SO) reported that it has purchased two wind facilities in Texas, namely the 174-megawatt (MW) Salt Fork Wind Facility and the 126-MW Tyler Bluff Wind Facility.

                                                  Zacks Equity Research

                                                  Southern Company's Garland Solar Facility Comes Online

                                                  Southern Power recently issued a joint statement with Recurrent Energy, a unit of Canadian Solar Inc. (CSIQ), announcing that their 200-megawatt (MW) Garland Solar Facility in California has come online.