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The Southern Company (SO)

(Delayed Data from NYSE)

$93.91 USD

93.91
8,002,588

-0.62 (-0.66%)

Updated Sep 29, 2025 04:00 PM ET

After-Market: $93.90 -0.01 (-0.01%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth D Momentum F VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 32% (79 out of 245)

Industry: Utility - Electric Power

Zacks News

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        Southern Co. (SO) Gains But Lags Market: What You Should Know

        Southern Co. (SO) closed the most recent trading day at $55.67, moving +0.45% from the previous trading session.

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        ONEOK (OKE) to Post Q2 Earnings: Is a Beat in the Cards?

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        Southern Co. (SO) Expected to Beat Earnings Estimates: Should You Buy?

        Southern Co. (SO) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

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        PG&E Corp (PCG) to Report Q2 Earnings: What's in the Cards?

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        NextEra (NEE) to Report Q2 Earnings: What's in the Cards?

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        Focus on reliability, resiliency and security through Energizing the Future plan is expected to drive FirstEnergy's (FE) Q2 earnings.

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        Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

        In the latest trading session, Southern Co. (SO) closed at $56.14, marking a +0.63% move from the previous day.

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        The Zacks Analyst Blog Highlights: Southern Company, Prologis, Delta Air Lines, Occidental Petroleum and Dollar General

        The Zacks Analyst Blog Highlights: Southern Company, Prologis, Delta Air Lines, Occidental Petroleum and Dollar General

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        Top Analyst Reports for Southern Company, Prologis & Delta Air Lines

        Today's Research Daily features new research reports on 16 major stocks, including Southern Company (SO), Prologis (PLD) and Delta Air Lines (DAL).

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        Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know

        Southern Co. (SO) closed the most recent trading day at $56.49, moving -0.74% from the previous trading session.

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