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The Southern Company (SO)

(Real Time Quote from BATS)

$94.70 USD

94.70
1,613,594

-0.65 (-0.68%)

Updated Aug 8, 2025 12:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth B Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (85 out of 244)

Industry: Utility - Electric Power

Zacks News

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NextEra Energy (NEE) makes a strong case for investment, given its positive estimate revision, systematic capital investments, accretive acquisitions and expanding clean power generation portfolio.

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Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

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Southern (SO) Q3 Earnings & Revenues Top, 2021 View Raised

Southern Company's (SO) total electricity sales during the third quarter were up 1.9% from the same period last year.

Zacks Equity Research

Southern Co. (SO) Beats Q3 Earnings and Revenue Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 0.82% and 5.51%, respectively, for the quarter ended September 2021. Do the numbers hold clues to what lies ahead for the stock?

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Utility Stock Q3 Earnings to Watch on Nov 4: DUK, SO & More

Total Q3 earnings of Utility stocks are expected to remain flat year over year on 6.3% higher revenues.

Zacks Equity Research

What Lies Ahead for Southern Company (SO) in Q3 Earnings?

The Southern Company (SO) beat the Zacks Consensus Estimate in three of the last four quarters and missed in the other, delivering an earnings surprise of 7.3%, on average.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Alphabet, Eli Lilly, Sony, American Express and Southern Company

The Zacks Analyst Blog Highlights: Alphabet, Eli Lilly, Sony, American Express and Southern Company

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Top Research Reports for Alphabet, Eli Lilly & Sony

Today's Research Daily features new research reports on 16 major stocks, including Alphabet Inc. (GOOGL), Eli Lilly and Company (LLY), and Sony Group Corporation (SONY).

Zacks Equity Research

Southern Co. (SO) Reports Next Week: What Awaits?

Southern Co. (SO) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Southern Company (SO) Revises Schedule for Vogtle Nuclear Units

The delay in Southern Company's (SO) units' start-up is mainly in view of the need for additional time to tackle continued challenges relating to construction activities.

Zacks Equity Research

NextEra Energy (NEE) to Report Q3 Earnings: What's in Store?

NextEra Energy¿¿¿s (NEE) third-quarter earnings are likely to have benefited from new customer additions and the SolarTogether program, which added more clean power generation units to its portfolio.

Zacks Equity Research

Will Southern Co. (SO) Beat Estimates Again in Its Next Earnings Report?

Southern Co. (SO) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

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How Investors Can Grab Better Returns for Utilities Using the Zacks ESP Screener

The Zacks Earnings ESP is a great way to find potential earnings surprises. Why investors should take advantage now.

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Dominion (D) to Jointly Build Solar Project on Former Mines

Dominion (D), in collaboration with The Nature Conservancy, is set to build a 50-megawatt solar project on former surface mines. This is likely to aid Dominion to provide more clean energy in Virginia.

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Exelon (EXC) Gets Nod to Continue Illinois Nuclear Plants

Exelon (EXC) gets regulatory nod to continue operating two nuclear power plants in Illinois and providing clean energy to customers.

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Duke Energy (DUK) Completes First Phase of DEI Interest Sale

Duke Energy (DUK) completes its pre-announced first phase 11.05% interest sale of its subsidiary Duke Energy Indiana to GIC for $1.025 billion.

Zacks Equity Research

Southern Company (SO) Encounters Complications at Vogtle Unit 3

The NRC identified quality issues in the electrical cable raceway system at Southern Company's (SO) Vogtle Unit 3 reactor.

Zacks Equity Research

Clearway Energy (CWEN) to Buy 50% of Utah Solar Portfolio

Clearway Energy (CWEN) decides to acquire the remaining 50% interest in the Utah Solar Portfolio. This is likely to further expand its renewable asset portfolio.