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Zacks News
The Zacks Analyst Blog Highlights Exxon Mobil, Merck & Co, Chevron, American Electric Power and The Southern
by Santanu Roy
Exxon Mobil, Merck & Co, Chevron, American Electric Power and The Southern are part of Zacks Analyst Blog.
5 High-Flying U.S. Corporate Giants to Buy Despite Volatility
by Nalak Das
We have narrowed our search to five U.S. corporate giants. These are; XOM, CVX, AEP, MRK and SO.
All You Need to Know About Southern Co. (SO) Rating Upgrade to Buy
by Zacks Equity Research
Southern Co. (SO) has been upgraded to a Zacks Rank #2 (Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.
Is CenterPoint Energy (CNP) Stock Outpacing Its Utilities Peers This Year?
by Zacks Equity Research
Here is how CenterPoint Energy (CNP) and Southern Co. (SO) have performed compared to their sector so far this year.
Southern Co. (SO) is a Top-Ranked Momentum Stock: Should You Buy?
by Zacks Equity Research
Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.
Company News for Jul 29, 2022
by Zacks Equity Research
Companies In The News Are: MA, SO, NOC, HON.
Southern (SO) Q2 Earnings Beat on Rates, Usage & Warm Weather
by Zacks Equity Research
The Southern Company (SO) is guiding for earnings per share of $3.50-$3.60 this year and $1.32 for the September quarter.
Southern Co. (SO) Tops Q2 Earnings and Revenue Estimates
by Zacks Equity Research
Southern Co. (SO) delivered earnings and revenue surprises of 27.38% and 28.11%, respectively, for the quarter ended June 2022. Do the numbers hold clues to what lies ahead for the stock?
Atlantica Yield (AY) to Report Q2 Results: Wall Street Expects Earnings Growth
by Zacks Equity Research
Atlantica Yield (AY) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
Will Southern (SO) Continue Its Earnings Beat Streak in Q2?
by Zacks Equity Research
While new customer additions are likely to have boosted Southern Company's (SO) profit levels in the second quarter, escalation in costs might have played spoilsport.
Should You Invest in the Vanguard Utilities ETF (VPU)?
by Zacks Equity Research
Sector ETF report for VPU
Should You Invest in the iShares U.S. Utilities ETF (IDU)?
by Zacks Equity Research
Sector ETF report for IDU
Southern Co. (SO) Gains But Lags Market: What You Should Know
by Zacks Equity Research
Southern Co. (SO) closed the most recent trading day at $71.75, moving +0.08% from the previous trading session.
Why This 1 Momentum Stock Could Be a Great Addition to Your Portfolio
by Zacks Equity Research
The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.
Southern Co. (SO) Gains As Market Dips: What You Should Know
by Zacks Equity Research
In the latest trading session, Southern Co. (SO) closed at $71.86, marking a +0.93% move from the previous day.
Should You Invest in the Utilities Select Sector SPDR ETF (XLU)?
by Zacks Equity Research
Sector ETF report for XLU
Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know
by Zacks Equity Research
Southern Co. (SO) closed the most recent trading day at $71.29, moving -0.25% from the previous trading session.
Southern Co. (SO) Gains As Market Dips: What You Should Know
by Zacks Equity Research
Southern Co. (SO) closed the most recent trading day at $71.31, moving +0.91% from the previous trading session.
Southern (SO) Plans to Hike Rates, Invest in Infrastructure
by Zacks Equity Research
For Southern Company's (SO) residential customers using 1,000 kilowatt-hours per month, the increase, if approved, would average $14.32 addition to their monthly bill in 2023.
Southern Co. (SO) Gains But Lags Market: What You Should Know
by Zacks Equity Research
In the latest trading session, Southern Co. (SO) closed at $69.83, marking a +0.79% move from the previous day.
Should Invesco S&P Ultra Dividend Revenue ETF (RDIV) Be on Your Investing Radar?
by Zacks Equity Research
Style Box ETF report for RDIV
The Zacks Analyst Blog Highlights Adobe, The Southern Company, Northrop Grumman, Boston Scientific, Marathon Petroleum and Archer-Daniels-Midland
by Zacks Equity Research
Adobe, The Southern Company, Northrop Grumman, Boston Scientific, Marathon Petroleum and Archer-Daniels-Midland have been included in this Analyst Blog.
Southern Co. (SO) Gains As Market Dips: What You Should Know
by Zacks Equity Research
Southern Co. (SO) closed the most recent trading day at $67.69, moving +0.8% from the previous trading session.
Top Research Reports for Adobe, Southern Company & Northrop Grumman
by Sheraz Mian
Today's Research Daily features new research reports on 16 major stocks, including Adobe Inc. (ADBE), The Southern Company (SO), and Northrop Grumman Corporation (NOC).
Southern Co. (SO) Stock Moves -0.44%: What You Should Know
by Zacks Equity Research
In the latest trading session, Southern Co. (SO) closed at $66.28, marking a -0.44% move from the previous day.