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The Southern Company (SO)

(Real Time Quote from BATS)

$95.01 USD

95.01
195,684

+0.33 (0.35%)

Updated Aug 7, 2025 10:28 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value D Growth A Momentum D VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 35% (87 out of 246)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

Southern Co. (SO) Stock Drops Despite Market Gains: Important Facts to Note

Southern Co. (SO) closed the most recent trading day at $88.94, moving 1.56% from the previous trading session.

Zacks Equity Research

EQT Inks Landmark 10-Year Gas Supply Deals With Duke and Southern

EQT locks in 10-year gas deals with Duke and Southern, shifting 20% of output to higher-priced Southeast markets.

Jewel Saha headshot

Will NRG's Acquisition and Capital Expenditure Set New Growth Path?

NRG Energy's $12 billion LS Power buy doubles its generation capacity and sets the stage for long-term growth and clean energy expansion.

Zacks Equity Research

Southern Company's Georgia Power Prepares for a Storm-Heavy 2025

SO's Georgia Power boosts grid resilience and urges customer safety as NOAA predicts a severe hurricane season in 2025.

Zacks Equity Research

Southern's Subsidiary Backs Edged to Expand Green Data Centers

SO's PowerSecure expands its alliance with Edged to deliver ultra-efficient, AI-ready data centers across key U.S. markets.

Zacks Equity Research

Southern's Unit Tests Full Supply Chain Emissions Tracking Tool

SO's subsidiary SouthStar becomes the first U.S. retail energy marketer to pilot MethaneScout, boosting emissions transparency.

Zacks Equity Research

Southern Company's PowerSecure to Energize PGA TOUR Studios

SO's PowerSecure to power PGA TOUR Studios with six generators, ensuring uninterrupted media production with 24/7 backup and storm-ready capabilities.

Zacks Equity Research

Here's Why Hold Strategy Is Apt for Southern Company Stock Now

SO is well-positioned for growth with its innovative strategies and dividends, but regulatory factors, including natural gas price volatility, could impact performance.

Zacks Equity Research

SO Reaches a Settlement for Extension of Rate Plan Through 2028

The Southern Company and state regulators agree to extend stable retail rates through 2028, pending regulatory approval.

Zacks Equity Research

Southern Company (The) (SO) is Attracting Investor Attention: Here is What You Should Know

Southern Co. (SO) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Zacks Equity Research

Southern Company Q1 Earnings Beat as Power Demand Grows

SO has guided earnings per share of $4.20-$4.30 for 2025.

Zacks Equity Research

Southern Co. (SO) Reports Q1 Earnings: What Key Metrics Have to Say

Although the revenue and EPS for Southern Co. (SO) give a sense of how its business performed in the quarter ended March 2025, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.

Zacks Equity Research

Southern Co. (SO) Beats Q1 Earnings and Revenue Estimates

Southern Co. (SO) delivered earnings and revenue surprises of 2.50% and 10.96%, respectively, for the quarter ended March 2025. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

American Electric Power (AEP) Earnings Expected to Grow: Should You Buy?

AEP (AEP) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Exploring Analyst Estimates for Southern Co. (SO) Q1 Earnings, Beyond Revenue and EPS

Beyond analysts' top -and-bottom-line estimates for Southern Co. (SO), evaluate projections for some of its key metrics to gain a better insight into how the business might have performed for the quarter ended March 2025.

Zacks Equity Research

Southern Company to Report Q1 Earnings: What's in the Cards?

Customer additions and lower costs are likely to have boosted The Southern Company's (SO) profit levels in the first quarter.

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Zacks Equity Research

Xcel Energy Misses Q1 Earnings and Revenue Estimates, to Invest $45B

XEL's first-quarter earnings are lower than expected. The company adds electric and natural gas customers to its existing base and gains from higher demand.

Zacks Equity Research

Southern Co. (SO) Reports Next Week: Wall Street Expects Earnings Growth

Southern Co. (SO) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

PG&E (PCG) Q1 Earnings and Revenues Miss Estimates

PG&E (PCG) delivered earnings and revenue surprises of -5.71% and 2.06%, respectively, for the quarter ended March 2025. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

NextEra Energy's Q1 Earnings Beat Estimates, Revenues Miss

NEE reports better-than-expected first-quarter earnings. Strong performance of both businesses boosts the bottom line in the quarter.

Zacks Equity Research

How to Boost Your Portfolio with Top Utilities Stocks Set to Beat Earnings

Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.