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The Southern Company (SO)

(Delayed Data from NYSE)

$93.91 USD

93.91
7,895,913

-0.62 (-0.66%)

Updated Sep 29, 2025 04:00 PM ET

After-Market: $93.90 -0.01 (-0.01%) 6:30 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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D Value D Growth D Momentum F VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 32% (79 out of 245)

Industry: Utility - Electric Power

Zacks News

Zacks Equity Research

PPL, Blackstone JV to Build Natural Gas Plant for Data Center Support

PPL forms a joint venture with Blackstone to power data centers with new gas-fired plants amid surging AI-driven energy demand.

Zacks Equity Research

Southern Company's Power Plan Gets a Nod to Meet Surging AI Demand

SO's forward-looking power plan gets approval from the Georgia regulator to expand capacity, enhance reliability and boost renewables amid AI growth drive.

Tanvi Sarawagi headshot

Constellation Energy Rises 51.7% in 3 Months: How to Play the Stock?

CEG surges 51.7% in 3 months, fueled by strong nuclear operations, rising demand from data centers and capital returns.

Zacks Equity Research

Here's Why Holding Southern Company Is Justified for Now

SO offers dividend stability and load growth potential, but faces risks from tariffs, execution delays and rising interest costs.

Zacks Equity Research

Southern Company's Georgia Power Freezes Base Rates Through 2028

SO's Georgia Power is set to provide stable base rates to customers through 2028, as the Georgia PSC approved a plan supporting affordable energy across the state.

Zacks Equity Research

Should You Invest in the Vanguard Utilities ETF (VPU)?

Sector ETF report for VPU

Zacks Equity Research

Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

Southern Co. (SO) concluded the recent trading session at $91.83, signifying a +1.02% move from its prior day's close.

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Can NRG Energy Meet the Surging Power Needs of the Data Center Boom?

NRG is gradually increasing its production volume to meet the growing demand for power from data centers.

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Vistra or Southern Company: Which Utility Stock Offers Better Upside?

SO and VST continue to expand their clean energy generation portfolio and efficiently serve their customers in the United States.

Zacks Equity Research

Southern's Units Expand RNG Portfolio, Boost Clean Energy Goals

SO's subsidiaries boost clean energy push with new RNG buys, preventing 18,978 metric tons of Carbon dioxide equivalent emissions.

Zacks Equity Research

Southern Co. (SO) Outpaces Stock Market Gains: What You Should Know

In the closing of the recent trading day, Southern Co. (SO) stood at $90.67, denoting a +1.53% move from the preceding trading day.

Tanvi Sarawagi headshot

How Are Production Tax Credits Powering Constellation Energy's Growth?

CEG rides on nuclear PTC, which helps it to boost revenues, fuel clean energy growth and defend profits when prices dip.

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NEE Stock Trades at a Premium Valuation to Its Industry: How to Play?

NextEra Energy trades at a premium, but strong clean energy growth, rising earnings and improving dividends justify the price.

Zacks Equity Research

Southern's Unit Achieves 50% Hydrogen Blend in Natural Gas Turbine

SO's unit, Georgia Power, in partnership with Mitsubishi Power, hits a milestone with the world's largest 50% hydrogen blend test on a gas turbine.

Zacks Equity Research

Southern Co. (SO) Stock Drops Despite Market Gains: Important Facts to Note

Southern Co. (SO) closed the most recent trading day at $88.94, moving 1.56% from the previous trading session.

Zacks Equity Research

EQT Inks Landmark 10-Year Gas Supply Deals With Duke and Southern

EQT locks in 10-year gas deals with Duke and Southern, shifting 20% of output to higher-priced Southeast markets.

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Will NRG's Acquisition and Capital Expenditure Set New Growth Path?

NRG Energy's $12 billion LS Power buy doubles its generation capacity and sets the stage for long-term growth and clean energy expansion.

Zacks Equity Research

Southern Company's Georgia Power Prepares for a Storm-Heavy 2025

SO's Georgia Power boosts grid resilience and urges customer safety as NOAA predicts a severe hurricane season in 2025.

Zacks Equity Research

Southern's Subsidiary Backs Edged to Expand Green Data Centers

SO's PowerSecure expands its alliance with Edged to deliver ultra-efficient, AI-ready data centers across key U.S. markets.

Zacks Equity Research

Southern's Unit Tests Full Supply Chain Emissions Tracking Tool

SO's subsidiary SouthStar becomes the first U.S. retail energy marketer to pilot MethaneScout, boosting emissions transparency.

Zacks Equity Research

Southern Company's PowerSecure to Energize PGA TOUR Studios

SO's PowerSecure to power PGA TOUR Studios with six generators, ensuring uninterrupted media production with 24/7 backup and storm-ready capabilities.

Zacks Equity Research

Here's Why Hold Strategy Is Apt for Southern Company Stock Now

SO is well-positioned for growth with its innovative strategies and dividends, but regulatory factors, including natural gas price volatility, could impact performance.