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HarleyDavidson (HOG)

(Delayed Data from NYSE)

$23.77 USD

23.77
2,296,241

-0.28 (-1.16%)

Updated Aug 4, 2025 04:00 PM ET

After-Market: $23.75 -0.02 (-0.08%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value C Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 33% (165 out of 246)

Industry: Automotive - Domestic

Zacks Premium FeatureView All Zacks #1 Ranked Stocks

Zacks News

Zacks Equity Research

Is HarleyDavidson (HOG) Stock Undervalued Right Now?

by Zacks Equity Research

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Sumit Singh headshot

4 Low Price-to-Cash Flow Stocks to Weather Market Volatility

by Sumit Singh

Value investing is essentially about selecting stocks that are usually cheap but fundamentally sound. Unum Group (UNM), Harley-Davidson (HOG), EPR Properties (EPR) and Patrick Industries (PATK) boast a low P/CF ratio.

Zacks Equity Research

The Zacks Analyst Blog Highlights Harley-Davidson, Greif, Bank of Montreal, Ubiquiti and Northrim BanCorp

by Zacks Equity Research

Harley-Davidson, Greif, Bank of Montreal, Ubiquiti and Northrim BanCorp are part of The Zacks top Analyst Blog.

Ritujay Ghosh headshot

Buy These 5 Stocks That Recently Announced Dividend Hikes

by Ritujay Ghosh

Harley-Davidson, Inc. (HOG), Greif, Inc. (GEF), Bank of Montreal (BMO), Ubiquiti Inc. (UI) and Northrim BanCorp, Inc. (NRIM) recently hiked their dividends.

Zacks Equity Research

Cummins (CMI), Versatile Brand Partner Over Hydrogen Engines

by Zacks Equity Research

Cummins (CMI) collaborates with Buhler Industries under the Versatile brand to integrate the 15-liter hydrogen engines into the latter's equipment to aid its de-carbonization moves in agriculture.

Zacks Equity Research

Ford (F) to Work on 2nd Electric Truck After F-150 Lightning

by Zacks Equity Research

Ford (F) is gearing up for another electric truck, different from the F-150 pickup. It is anticipated to come to market in 2025, with retail buyers as its main target group.

Zacks Equity Research

Mercedes-Benz (MBGAF) Starts Producing 2023 EQ Range in the US

by Zacks Equity Research

Mercedes-Benz Group (MBGAF) to launch a stellar range of EQ vehicles in the United States. Also, its EQS SUV becomes Mercedes' first EV to be produced on U.S. soil.

Zacks Equity Research

The Zacks Analyst Blog Highlights Ford Motor, General Motors and Harley-Davidson

by Zacks Equity Research

Ford Motor, General Motors and Harley-Davidson are part of The Zacks top Analyst Blog.

Zacks Equity Research

Harley-Davidson (HOG) is a Top-Ranked Value Stock: Should You Buy?

by Zacks Equity Research

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Zacks Equity Research

Ford (F) Restarts Mustang Mach-E Orders, Hikes 2023MY Price

by Zacks Equity Research

Ford (F) re-opens the order book for the 2023 Mustang Mach-E as it has successfully navigated the headwinds that resulted in a 4-month hiatus. Prices have increased sharply across the lineup.

Zacks Equity Research

HOG vs. TSLA: Which Stock Should Value Investors Buy Now?

by Zacks Equity Research

HOG vs. TSLA: Which Stock Is the Better Value Option?

Zacks Equity Research

Honda (HMC) Might Decouple China Supply Chain Over Output Snarl

by Zacks Equity Research

Due to supply snags in China, Honda (HMC) considers forming a separate supply chain outside the country to ensure stable production. It will maintain its domestic supply chain within the country.

Zacks Equity Research

Toyota (TM) Gives Consent to California's Own Emission Standards

by Zacks Equity Research

Toyota (TM) accepts California's authority to set its own vehicle emission standards, reversing its support to the Trump government that stripped the state of its power.

Zacks Equity Research

Toyota (TM) Alters Hybrids Strategy in India to Capture Market

by Zacks Equity Research

Toyota (TM) will revamp its strategy and pricing for hybrids in India to gain market strength and popularity. It will launch the first hybrid, Hyryder, in the country, priced at around $25,000.

Zacks Equity Research

Ford (F) to Cut 3K Jobs Amid Restructuring & Cost Discipline

by Zacks Equity Research

Ford (F) announces workforce downsizing by almost 3,000 as part of cost reduction efforts and restructuring plan that focuses on shifting to an EV-defined future that reduces dependency on labor.

Zacks Equity Research

Ford (F) Gets $1.7B Penalty for Faulty F-250 Trucks Fatalities

by Zacks Equity Research

Ford (F) incurs hefty penalty fee of $1.7 billion for two fatalities arising from a 2014 rollover accident of its F-250 truck with a malfunctioning roof.

Zacks Equity Research

Is Genuine Parts (GPC) Outperforming Other Auto-Tires-Trucks Stocks This Year?

by Zacks Equity Research

Here is how Genuine Parts (GPC) and Harley-Davidson (HOG) have performed compared to their sector so far this year.

Zacks Equity Research

General Motors (GM) to Reinstate Dividend Payout, Hike Buyback

by Zacks Equity Research

General Motors (GM) to restore dividend payment after 2 years of suspension. It also boosts share buyback program to $5 million.

Zacks Equity Research

BMW AG's (BAMXF) Next-Gen EVs to Get Eve Energy's Batteries

by Zacks Equity Research

China-based cell maker Eve Energy will supply cylindrical lithium-ion batteries to BMW AG's (BAMXF) new EVs from 2025. BMW's shift to the new battery type is perhaps to economize costs.

Zacks Equity Research

Is HarleyDavidson (HOG) a Great Value Stock Right Now?

by Zacks Equity Research

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Zacks Equity Research

Tesla (TSLA) to Bring Supercharger Network to US Non-Tesla Owners

by Zacks Equity Research

Tesla (TSLA) to launch Supercharging network in the US and offer it to non-Tesla owners to encourage the transition to battery power. Production is to begin later this year.

Zacks Equity Research

Ford (F) and Others Collaborate With SMUD for EV Charging

by Zacks Equity Research

Ford (F), General Motors (GM) and BMW (BAMXF) partner with the non-profit electric service provider SMUD for a managed EV charging program to offer a sustainable and cost-saving battery.

Zacks Equity Research

General Motors (GM) Recalls 484K+ SUVs Over Seat Belt Hitch

by Zacks Equity Research

General Motors (GM) issues a recall for more than 484K SUVs in the United States on the grounds of malfunctioning seat belts that might fail to protect third-row passengers in the event of a crash.

Zacks Equity Research

Arcimoto (FUV) Q2 Loss Wider Than Expected, Revenues Up Y/Y

by Zacks Equity Research

Arcimoto (FUV) reports a loss in the second quarter, wider than the year-ago loss figure. Revenues see thumping growth. Sales also increase across the segments.

Zacks Equity Research

Green Power (GP) Q1 Loss Wider Than Expected, Revenues Rise

by Zacks Equity Research

Green Power (GP) incurs a loss in the first quarter of fiscal 2023, wider than the year-ago loss. Revenues see robust growth.