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HarleyDavidson (HOG)

(Delayed Data from NYSE)

$23.77 USD

23.77
2,296,241

-0.28 (-1.16%)

Updated Aug 4, 2025 04:00 PM ET

After-Market: $23.75 -0.02 (-0.08%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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A Value C Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 33% (165 out of 246)

Industry: Automotive - Domestic

Zacks News

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Auto Stocks' Q3 Earnings Lineup for Oct 26: F, HOG & More

F, HOG, LKQ, OSK, and LEA are slated to release their Q3 results tomorrow. Our model anticipates an earnings beat for all companies except LKQ.

Zacks Equity Research

Paccar (PCAR) Surpasses Q3 Earnings and Revenue Estimates

Paccar (PCAR) delivered earnings and revenue surprises of 13.04% and 2.10%, respectively, for the quarter ended September 2023. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Looking for Stocks with Positive Earnings Momentum? Check Out These 2 Auto, Tires and Trucks Names

Investors looking for ways to find stocks that are set to beat quarterly earnings estimates should check out the Zacks Earnings ESP.

Zacks Equity Research

Analysts Estimate Harley-Davidson (HOG) to Report a Decline in Earnings: What to Look Out for

Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Harley-Davidson (HOG) Misses Q2 Earnings Estimates, Cuts View

Harley-Davidson (HOG) expects revenues from the HDMC segment to be flat to up 3% in 2023, down from the previous projection of 4-7% growth.

Zacks Equity Research

Harley-Davidson (HOG) Q2 Earnings: Taking a Look at Key Metrics Versus Estimates

Although the revenue and EPS for Harley-Davidson (HOG) give a sense of how its business performed in the quarter ended June 2023, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.

Zacks Equity Research

Harley-Davidson (HOG) Misses Q2 Earnings and Revenue Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of -12.86% and 6.90%, respectively, for the quarter ended June 2023. Do the numbers hold clues to what lies ahead for the stock?

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Auto Sector Q2 Earnings Roster for Jul 27: F, HOG & More

Per the latest Earnings Trend report, the auto sector's Q2 earnings are expected to grow 1.7% on a year-over-year basis. Read on to know if F, HOG, ALSN and LKQ are poised for an earnings beat.

Zacks Equity Research

Paccar (PCAR) Tops Q2 Earnings and Revenue Estimates

Paccar (PCAR) delivered earnings and revenue surprises of 8.88% and 1.94%, respectively, for the quarter ended June 2023. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Analysts Estimate Harley-Davidson (HOG) to Report a Decline in Earnings: What to Look Out for

Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Harley-Davidson (HOG) Q1 Earnings Beat Estimates, Rise Y/Y

Harley-Davidson (HOG) surpassed earnings estimates on better-than-anticipated revenues from motorcycles & related products and Financial Services segments.

Zacks Equity Research

Harley-Davidson (HOG) Q1 Earnings and Revenues Beat Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of 43.66% and 14.16%, respectively, for the quarter ended March 2023. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Earnings Preview: Ford Motor Company (F) Q1 Earnings Expected to Decline

Ford Motor Company (F) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Paccar (PCAR) Q1 Earnings and Revenues Top Estimates

Paccar (PCAR) delivered earnings and revenue surprises of 23.63% and 5.59%, respectively, for the quarter ended March 2023. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Will Harley-Davidson (HOG) Beat Estimates Again in Its Next Earnings Report?

Harley-Davidson (HOG) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Zacks Equity Research

Analysts Estimate Harley-Davidson (HOG) to Report a Decline in Earnings: What to Look Out for

Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Company News for Apr 14, 2023

Companies in The News Are: MSFT, NFLX, DAL, HOG

Zacks Equity Research

Zacks Industry Outlook Highlights General Motors, PACCAR and Harley-Davidson

General Motors, PACCAR and Harley-Davidson are part of the Zacks Industry Outlook article.

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3 Domestic Auto Stocks Well-Poised to Fend Off Industry Woes

While the rising economic uncertainty has dampened the Domestic Auto Industry's prospects, industry players like GM, PCAR and HOG are better equipped to tide over the headwinds.

Zacks Equity Research

Harley-Davidson (HOG) Moving Into Top Gear: Hold the Stock

Harley-Davidson (HOG) has been able to rebrand itself into something millennial-friendly. The company's turnaround plan is paying off. Investors should retain the stock for long-term gains.

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Auto Roundup: GM Tops Q4 Earnings Mark, Ford Misses & More

While General Motors (GM) delivers Q4 earnings beat, its closest peer Ford (F) fails to pull off an earnings surprise. Both companies, however, report y/y gains on bottom lines.

Zacks Equity Research

Rivian (RIVN) Plans Another Round of Layoffs to Rein in Costs

A leaked memo sent by Mr. Scaringe, Rivian's (RVIN) CEO and Founder, to an employee, insinuates another round of layoffs in less than a year amidst the EV price war.

Zacks Equity Research

Harley-Davidson's (HOG) Q4 Earnings Breeze Past Estimates

Harley-Davidson (HOG) expects revenues from the motorcycle segment to grow in the band of 4%-7% this year.

Zacks Equity Research

Ford (F) Q4 Earnings Miss Estimates, Sales Grow 17% Y/Y

Ford (F) expects adjusted EBIT for 2023 in the range of $9-$11 billion. It envisions full year FCF at around $6 billion.

Zacks Equity Research

Are Investors Undervaluing HarleyDavidson (HOG) Right Now?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.