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HarleyDavidson (HOG)

(Delayed Data from NYSE)

$23.77 USD

23.77
2,296,241

-0.28 (-1.16%)

Updated Aug 4, 2025 04:00 PM ET

After-Market: $23.75 -0.02 (-0.08%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value C Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 33% (165 out of 246)

Industry: Automotive - Domestic

Zacks Premium FeatureView All Zacks #1 Ranked Stocks

Zacks News

Zacks Equity Research

Should Value Investors Buy HarleyDavidson (HOG) Stock?

by Zacks Equity Research

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Zacks Equity Research

HOG vs. FOXF: Which Stock Is the Better Value Option?

by Zacks Equity Research

HOG vs. FOXF: Which Stock Is the Better Value Option?

Zacks Equity Research

Is HarleyDavidson (HOG) Stock Outpacing Its Auto-Tires-Trucks Peers This Year?

by Zacks Equity Research

Here is how Harley-Davidson (HOG) and Paccar (PCAR) have performed compared to their sector so far this year.

Zacks Equity Research

Are Investors Undervaluing HarleyDavidson (HOG) Right Now?

by Zacks Equity Research

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Zacks Equity Research

Why Is Harley-Davidson (HOG) Up 13.5% Since Last Earnings Report?

by Zacks Equity Research

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Goodyear (GT) Appears a Risky Bet for Short-Term Investors

by Zacks Equity Research

Goodyear's (GT) near-term prospects look muted amid commodity inflation, forex woes, supply chain snafus and a particularly weak industry environment.

Zacks Equity Research

Dillard's and Match Group have been highlighted as Zacks Bull and Bear of the Day

by Zacks Equity Research

Dillard's and Match Group are part of Zacks Bull and Bear of the Day article.

Rimmi Singhi headshot

The Investment Case for Tesla (TSLA): Buy the Latest Dip?

by Rimmi Singhi

While Tesla (TSLA) makes for a solid long-term investment choice, it is witnessing near-term headwinds. Read on to know if you should purchase the recent sell-off or wait for a better entry point.

Zacks Equity Research

PACCAR Inc. (PCAR) Soars to 52-Week High, Time to Cash Out?

by Zacks Equity Research

Paccar (PCAR) is at a 52-week high, but can investors hope for more gains in the future? We take a look at the company's fundamentals for clues.

Zacks Equity Research

HOG or FOXF: Which Is the Better Value Stock Right Now?

by Zacks Equity Research

HOG vs. FOXF: Which Stock Is the Better Value Option?

Zacks Equity Research

Is HarleyDavidson (HOG) Outperforming Other Auto-Tires-Trucks Stocks This Year?

by Zacks Equity Research

Here is how Harley-Davidson (HOG) and Paccar (PCAR) have performed compared to their sector so far this year.

Zacks Equity Research

Should Value Investors Buy HarleyDavidson (HOG) Stock?

by Zacks Equity Research

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Zacks Equity Research

Harley-Davidson (HOG) Q3 Earnings Beat, Segment Sales Rise Y/Y

by Zacks Equity Research

Harley-Davidson (HOG) delivers an earnings beat in third-quarter 2022 and witnesses sales increase across its segments on a year-over-year basis. It brings down its capex prediction for 2022.

Zacks Equity Research

Are Auto-Tires-Trucks Stocks Lagging HarleyDavidson (HOG) This Year?

by Zacks Equity Research

Here is how Harley-Davidson (HOG) and Paccar (PCAR) have performed compared to their sector so far this year.

Zacks Equity Research

Zacks.com featured highlights include AerCap Holdings, Harley-Davidson, Heritage-Crystal Clean and Sterling Infrastructure

by Zacks Equity Research

AerCap Holdings, Harley-Davidson, Heritage-Crystal Clean and Sterling Infrastructure are part of the Zacks Screen of the Week article.

Sumit Singh headshot

Add Value to Your Portfolio With These 4 Low P/CF Stocks

by Sumit Singh

Value investing is essentially about selecting stocks that are usually cheap but fundamentally sound. AerCap Holdings (AER), Harley-Davidson (HOG), Heritage-Crystal (HCCI) and Sterling Infrastructure (STRL) boast low P/CF ratios.

Zacks Equity Research

Harley-Davidson (HOG) Beats Q3 Earnings and Revenue Estimates

by Zacks Equity Research

Harley-Davidson (HOG) delivered earnings and revenue surprises of 22.76% and 8.26%, respectively, for the quarter ended September 2022. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

PACCAR (PCAR) Q3 Earnings Top Estimates, Jump 109% Y/Y

by Zacks Equity Research

PACCAR (PCAR) breezes past Q3 earnings estimates on the back of higher-than-expected pretax income from Trucks, Parts and Financial Services segments.

Zacks Equity Research

Are Investors Undervaluing HarleyDavidson (HOG) Right Now?

by Zacks Equity Research

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Zacks Equity Research

HOG vs. TSLA: Which Stock Is the Better Value Option?

by Zacks Equity Research

HOG vs. TSLA: Which Stock Is the Better Value Option?

Zacks Equity Research

Tesla (TSLA) Surpasses Q3 Earnings Estimates

by Zacks Equity Research

Tesla (TSLA) delivered earnings and revenue surprises of 10.53% and 3.89%, respectively, for the quarter ended September 2022. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Harley-Davidson (HOG) Earnings Expected to Grow: Should You Buy?

by Zacks Equity Research

Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Zacks Earnings ESP: A Better Way to Find Earnings Surprises for Auto, Tires and Trucks

by Zacks Equity Research

Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.

Zacks Equity Research

Why Harley-Davidson (HOG) is a Top Value Stock for the Long-Term

by Zacks Equity Research

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Zacks Equity Research

Has EVgo (EVGO) Outpaced Other Auto-Tires-Trucks Stocks This Year?

by Zacks Equity Research

Here is how EVgo Inc. (EVGO) and Harley-Davidson (HOG) have performed compared to their sector so far this year.