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HarleyDavidson (HOG)

(Delayed Data from NYSE)

$24.24 USD

24.24
2,227,141

+0.47 (1.98%)

Updated Aug 5, 2025 04:00 PM ET

After-Market: $24.24 0.00 (0.00%) 7:52 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value B Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 28% (177 out of 246)

Industry: Automotive - Domestic

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Zacks News

Zacks Equity Research

Ford (F) Re-Opens F-150 Lightning Orders, Hikes Prices Sharply

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Ford (F) restarts the order book for the electric F-150 Lightning as its production capacity matches demand. The new version is pricey due to higher material costs but comes with new features.

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Goodyear (GT) Q2 Earnings & Revenues Beat Estimates, Up Y/Y

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Goodyear (GT) sees robust year-over-year growth in its top and bottom lines in Q2. It expects supply chain challenges to persist.

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Adient (ADNT) Beats on Q3 Earnings & Sales, Revises FY22 View

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Adient (ADNT) reports a profit in the fiscal third quarter against a loss a year ago. Its top line also sees robust growth. The company modifies its guidance for FY2022.

Zacks Equity Research

HOG or FOXF: Which Is the Better Value Stock Right Now?

by Zacks Equity Research

HOG vs. FOXF: Which Stock Is the Better Value Option?

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Westport (WPRT) Q2 Loss Narrower Than Expected, Revenues Up

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Westport (WPRT) incurs a loss in the second quarter that compares unfavorably with the year-ago profit figure. The top line sees a nominal increase.

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American Axle (AXL) Q2 Earnings & Revenues Beat Estimates

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American Axle (AXL) registers a decline in its bottom line while its top line increases year over year. It revises FY'22 view.

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Tesla (TSLA) Stock Split With Stock Dividend to Aid Share Price

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Tesla (TSLA) announces a 3-for-1 stock split with a stock dividend effective on Aug 25. It will make the stock accessible to retail investors and might buoy its share price.

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Standard Motor (SMP) Q2 Earnings Miss, Revenues Increase Y/Y

by Zacks Equity Research

Standard Motor's (SMP) bottom line registers a decline in the second quarter while its top line grows year over year. It announces a quarterly dividend of 27 cents.

Zacks Equity Research

Can Harley-Davidson (HOG) Run Higher on Rising Earnings Estimates?

by Zacks Equity Research

Harley-Davidson (HOG) shares have started gaining and might continue moving higher in the near term, as indicated by solid earnings estimate revisions.

Zacks Equity Research

Carvana (CVNA) Q2 Loss Wider Than Expected, Revenues Miss

by Zacks Equity Research

Carvana (CVNA) incurs a loss in the second-quarter but the top line rises year over year. Gross profit across the units declines.

Zacks Equity Research

Tenneco's (TEN) Q2 Loss Wider Than Expected, Sales Beat

by Zacks Equity Research

Tenneco (TEN) incurs a loss of 82 cents in the second quarter. Adjusted EBITDA declines year over year across all segments. Its top line sees year-over-year growth.

Zacks Equity Research

Allison (ALSN) Q2 Earnings & Sales Miss, FY'22 View Modified

by Zacks Equity Research

Allison (ALSN) registers solid growth in its top and bottom lines in the second quarter. Both of its Off-Highway end markets record an impressive rise in sales.

Zacks Equity Research

Nikola (NKLA) to Acquire Romeo for In-House Battery Packs

by Zacks Equity Research

Nikola (NKLA) announces a $144 million deal to buy the battery developer Romeo to build in-house battery packs in a bid to spur EV efforts.

Zacks Equity Research

Lear (LEA) Q2 Earnings Beat Estimates, Revenues Increase Y/Y

by Zacks Equity Research

Lear's (LEA) top line increases year over year while the bottom line sees a steep fall in the second quarter. Lear acquires automotive seat heating supplier, IGB, in the quarter.

Zacks Equity Research

Cummins (CMI) Q2 Earnings & Sales Beat Estimates, Rise Y/Y

by Zacks Equity Research

Cummins (CMI) registers robust growth in its top and bottom lines in second-quarter 2022. Sales across all segments except the Components unit increase year over year.

Zacks Equity Research

Wall Street Analysts Believe Harley-Davidson (HOG) Could Rally 26%: Here's is How to Trade

by Zacks Equity Research

The consensus price target hints at a 26.4% upside potential for Harley-Davidson (HOG). While empirical research shows that this sought-after metric is hardly effective, an upward trend in earnings estimate revisions could mean that the stock will witness an upside in the near term.

Zacks Equity Research

Why This 1 Momentum Stock Could Be a Great Addition to Your Portfolio

by Zacks Equity Research

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Zacks Equity Research

Should Value Investors Buy HarleyDavidson (HOG) Stock?

by Zacks Equity Research

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Zacks Equity Research

Has Genuine Parts (GPC) Outpaced Other Auto-Tires-Trucks Stocks This Year?

by Zacks Equity Research

Here is how Genuine Parts (GPC) and Harley-Davidson (HOG) have performed compared to their sector so far this year.

Zacks Equity Research

Harley-Davidson (HOG) Q2 Earnings Beat, Sales Shrink Y/Y

by Zacks Equity Research

Harley-Davidson's (HOG) bottom line registers year-over-year growth, but top line falls in second-quarter 2022. Revenues from its major business unit, Motorcycles and Related Products, shrink.

Zacks Equity Research

Harley-Davidson (HOG) Q2 Earnings Surpass Estimates

by Zacks Equity Research

Harley-Davidson (HOG) delivered earnings and revenue surprises of 20.66% and 0.48%, respectively, for the quarter ended June 2022. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Earnings Preview: Harley-Davidson (HOG) Q2 Earnings Expected to Decline

by Zacks Equity Research

Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Harley-Davidson (HOG) Gains But Lags Market: What You Should Know

by Zacks Equity Research

Harley-Davidson (HOG) closed the most recent trading day at $31.69, moving +0.51% from the previous trading session.

Zacks Equity Research

Here's Why You Should Hold Harley-Davidson (HOG) Stock Now

by Zacks Equity Research

Harley-Davidson (HOG) gains from its product strategies and rebranding but faces supply-chain challenges and soaring capex requirements.

Zacks Equity Research

Harley-Davidson (HOG) Outpaces Stock Market Gains: What You Should Know

by Zacks Equity Research

Harley-Davidson (HOG) closed the most recent trading day at $35.30, moving +1.06% from the previous trading session.