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HarleyDavidson (HOG)

(Real Time Quote from BATS)

$28.78 USD

28.78
521,942

-0.97 (-3.26%)

Updated Sep 19, 2025 12:04 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value B Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 33% (163 out of 245)

Industry: Automotive - Domestic

Zacks Premium FeatureView All Zacks #1 Ranked Stocks

Zacks News

Zacks Equity Research

Harley-Davidson (HOG) Q1 Earnings Top Estimate, Revenue Miss

by Zacks Equity Research

Harley-Davidson (HOG) raked in earnings of $1.05 per share that surpassed the Zacks Consensus Estimate of 99 cents.

    Zacks Equity Research

    Should You Buy Harley-Davidson (HOG) Ahead of Earnings?

    by Zacks Equity Research

    Harley-Davidson (HOG) is seeing encouraging earnings estimate revision activity as of late and carries a favorable rank, positioning the company for a likely beat this season.

      Zacks Equity Research

      The Zacks Analyst Blog Highlights: Ford Motor, Harley-Davidson, Lear, General and Honda Motor

      by Zacks Equity Research

      The Zacks Analyst Blog Highlights: Ford Motor, Harley-Davidson, Lear, General and Honda Motor

        Zacks Equity Research

        Harley-Davidson (HOG) Misses on Q4 Earnings, View Weak

        by Zacks Equity Research

        Harley-Davidson, Inc. (HOG) reported earnings of 27 cents per share in the fourth quarter of 2016, which missed the Zacks Consensus Estimate of 32 cents.

          Zacks Equity Research

          Harley-Davidson (HOG) Q4 Earnings Miss, Shares Fall

          by Zacks Equity Research

          Harley-Davidson (HOG) raked in earnings of 27 cents per share that missed the Zacks Consensus Estimate of 32 cents.

            Zacks Equity Research

            Auto Stocks to Watch for Earnings on Jan 31: PCAR, HOG, CNHI

            by Zacks Equity Research

            The auto sector is expected to record weak performance this earnings season.

              Zacks Equity Research

              Stock Market News for July 05, 2016

              by Zacks Equity Research

              Benchmarks closed in the green on Friday following a higher-than-expected manufacturing data and fading "Brexit" fears

                Brian Bolan headshot

                Bear of the Day: Harley-Davidson (HOG)

                by Brian Bolan

                Riders of this stock might sport some road rash if they don't think about trading in that Sportster.

                  Jeremy Mullin headshot

                  4 Shareholder-Friendly Cash Machines

                  by Jeremy Mullin

                  These 4 cash machines are choosing to return value to shareholders through generous dividend increases and big stock buybacks.

                    Kevin Cook headshot

                    Bear of the Day: Harley-Davidson (HOG)

                    by Kevin Cook

                    US dollar takes a bite out of HOG sales as "aggressive competitive discounting" hits home

                      Sheraz Mian headshot

                      Closing the Books on Q3 Earnings Season

                      by Sheraz Mian

                      We continue to believe that the picture emerging from this reporting cycle is decent enough.

                        Sheraz Mian headshot

                        Q3 Earnings Season in Final Stretch

                        by Sheraz Mian

                        It's a mixed bag when Q3 results are viewed in the context of other recent periods.