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HarleyDavidson (HOG)

(Delayed Data from NYSE)

$23.77 USD

23.77
2,296,241

-0.28 (-1.16%)

Updated Aug 4, 2025 04:00 PM ET

Pre-Market: $24.01 +0.24 (1.01%) 8:36 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value B Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 28% (177 out of 246)

Industry: Automotive - Domestic

Zacks News

Zacks Equity Research

Harley (HOG) to Gain From Launches, Facility Shift a Woe

Harley (HOG) to gain from product portfolio expansion. However, shifting manufacturing location is likely to increase costs.

    Zacks Equity Research

    Auto Stock Roundup: SUV Sales Up in August, Toyota Faces Recall Mess

    Overall, a small increase in August sales is driven by strong rise in SUV sales, robust consumer confidence and low level of unemployment.

      Zacks Equity Research

      Harley-Davidson (HOG) to Open R&D Facility in Silicon Valley

      In order to develop electric motorcycles, Harley-Davidson (HOG) to establish a new R&D facility in northern California.

        Zacks Equity Research

        Why Is Harley-Davidson (HOG) Down 5% Since Last Earnings Report?

        Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the company? We take a look at earnings estimates for some clues.

          Zacks Equity Research

          Auto Stock Roundup: Toyota to Raise Production Capacity in China, Ford Issues Recall

          Toyota (TM) and Nissan (NSANY) announce plan to raise manufacturing capacity in China. Ford (F) and Volkswagen (VLKAY) face recalls.

            David Borun headshot

            These Four Food Stocks are Getting Hurt by Tariffs

            Higher costs and lower prices put the squeeze on these food producers

              Zacks Equity Research

              Harley-Davidson (HOG) to Launch Models & Technology Upgrades

              Harley-Davidson (HOG) unveils details regarding the release of power cruiser models and technological upgrades in 2019.

                Zacks Equity Research

                Company News For Aug 14, 2018

                Companies in the news are: VFC, SYY, HOG and LNG

                  Zacks Equity Research

                  The Zacks Analyst Blog Highlights: Harley Davidson

                  The Zacks Analyst Blog Highlights: Harley Davidson

                    Ritujay Ghosh headshot

                    Can Automakers Drive Safe on China's Bumpy Tariff Road?

                    China's automobile sales declined 4% in July, with U.S. carmakers losing considerable market share.

                      David Borun headshot

                      Harley Davidson Gets Hit Hard by New Trump Tweet

                      The President supports a customer boycott over plans to move soem production overseas

                        Zacks Equity Research

                        Auto Stock Roundup: Earnings Nearing End, Honda to Recall, Harley Seeks Partner

                        While AutoNation (AN), American Axle (AXL) and Cooper Tire (CTB) report an earnings beat, Cooper-Standard (CPS) registers an earnings miss.

                          Zacks Equity Research

                          Harley (HOG) Looks for Alliance to Expand in India Market

                          In order to expand footprint in International markets, Harley (HOG) seeks for a collaboration to manufacture lightweight motorcycles for the Indian market.

                            Radek Gralak headshot

                            Can New Growth Plan Electrify Harley-Davidson?

                            On Monday, Harley-Davidson (HOG) revealed the details of its "More Roads to Harley-Davidson" growth plan. The strategy, which extends to 2022, is aimed at helping the motorcycle company reach its 2027 objectives, such as building 2 million new riders in the U.S, achieving growth without increasing environmental impact, and boosting its international business.

                              Ritujay Ghosh headshot

                              Can U.S. Automakers Survive the Bumpy Tariff Ride?

                              Automakers are now being compelled to either hike the price of their vehicles or absorb additional costs, thus decreasing their profits.

                                Zacks Equity Research

                                Auto Stock Roundup: Q2 Earnings Miss for GM & F, Beat for PCAR & HOG

                                Auto sales have been strong so far in 2018. However, industry biggies General Motors (GM) and Ford (F) report an earnings miss.

                                  Zacks Equity Research

                                  Auto Stocks' Q2 Earnings Roster for Jul 27: ALV, GT, TEN

                                  Favorable job market and tax measures aid consumer demand, which, in turn, lifts auto sales.

                                    Zacks Equity Research

                                    Company News For Jul 25, 2018

                                    Companies In The News are: HOG,BIIB,LLY,WHR

                                      Zacks Equity Research

                                      Auto Stocks' Q2 Earnings Roster for Jul 26: BWA, LKQ & More

                                      A favorable economy and model launches are driving customer demand and auto sales.

                                        Zacks Equity Research

                                        Earnings From VZ, HOG, LMT, UTX, MMM

                                        Earnings From VZ, HOG, LMT, UTX, MMM

                                          Mark Vickery headshot

                                          Open the Floodgates, Q2 Earnings Are Here: VZ, HOG, LMT & More

                                          From Verizon to Lockheed to Harley Davidson and beyond, plenty of Q2 grist for the investing mill this morning.

                                            Zacks Equity Research

                                            Harley-Davidson (HOG) Q2 Earnings and Revenues Surpass Estimates

                                            Harley-Davidson (HOG) delivered earnings and revenue surprises of 7.41% and 7.68%, respectively, for the quarter ended June 2018. Do the numbers hold clues to what lies ahead for the stock?

                                              Zacks Equity Research

                                              Harley-Davidson (HOG) Q2 Earnings & Revenues Beat Estimates

                                              Harley-Davidson's (HOG) second-quarter earnings and revenues surpass the Zacks Consensus Estimate.

                                                Zacks Equity Research

                                                Harley-Davidson (HOG) Q2 Earnings Top Estimates, Fall Y/Y

                                                Harley-Davidson's (HOG) Q2 earnings drive past estimates. However, both earnings and revenues witness a year-over-year decline.

                                                  Zacks Equity Research

                                                  Auto Stocks' Q2 Earnings Queued Up for Jul 24: HOG & PCAR

                                                  A strong job market and favorable tax measures boost consumer demand, which, in turn, drives auto sales.