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HarleyDavidson (HOG)

(Delayed Data from NYSE)

$24.24 USD

24.24
2,237,385

+0.47 (1.98%)

Updated Aug 5, 2025 04:00 PM ET

After-Market: $24.24 0.00 (0.00%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value B Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 28% (177 out of 246)

Industry: Automotive - Domestic

Zacks News

Zacks Equity Research

Harley-Davidson (HOG) Halts Production of LiveWire Motorcycle

Harley-Davidson (HOG) has not provided a timeline when the production might resume.

Zacks Equity Research

Harley-Davidson's Electric Bike LiveWire Sees Soft Demand

Harley-Davidson (HOG) electric motorcycle, LiveWire, sees low sales due to a limited range and a hefty price of $29,900.

Zacks Equity Research

Why the Earnings Surprise Streak Could Continue for Harley-Davidson (HOG)

Harley-Davidson (HOG) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Zacks Equity Research

Auto Stock Roundup: Ford's Europe Electric Plans, General Motors' Deal With Google

While Ford (F) unveils lineup for EVs in Europe, General Motors (GM) collaborates with tech giant Alphabet to roll out in-vehicle technology.

Zacks Equity Research

Auto Stock Roundup: Volkswagen Recalls, Harley-Davidson's 2020 Lineup & More

Volkswagen AG (VWAGY) issued a recall of roughly 679.000 vehicles in the United States. Meanwhile, Harley-Davidson, Inc. (HOG) unveiled the details of new motorcycle models and technologies for 2020.

Zacks Equity Research

All You Need to Know About Harley-Davidson's 2020 Update

Harley-Davidson's (HOG) 2020 model lineup including LiveWire, Low Rider S and CVO Tri Glide is in sync with the "More Roads to Harley-Davidson" growth plan.

Zacks Equity Research

Harley-Davidson (HOG) Down 10.1% Since Last Earnings Report: Can It Rebound?

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Garmin, Harley-Davidson, Uber, Lyft and Amazon highlighted as Zacks Bull and Bear of the Day

Garmin, Harley-Davidson, Uber, Lyft and Amazon highlighted as Zacks Bull and Bear of the Day

Zacks Equity Research

Zacks Industry Outlook Highlights: General Motors, Ford, Tesla, Harley-Davidson and Fox Factory

Zacks Industry Outlook Highlights: General Motors, Ford, Tesla, Harley-Davidson and Fox Factory

Zacks Equity Research

Garmin, Harley-Davidson, Beyond Meat, Campbell Soup and General Mills highlighted as Zacks Bull and Bear of the Day

Garmin, Harley-Davidson, Beyond Meat, Campbell Soup and General Mills highlighted as Zacks Bull and Bear of the Day

Daniel Laboe headshot

Bear Of The Day: Harley-Davidson (HOG)

Harley-Davidson (HOG) just posted its worst 2nd quarter sales figures since 2011 as this firm continues its descent into the abyss.

Sanjoy De headshot

Domestic Auto Industry Outlook: Near-Term Prospects Bleak

Growing uncertainties in the sector place automakers in a spot of bother.

Zacks Equity Research

Auto Stock Roundup: GPI, JCI Earnings Beat; GT, CMI, CTB Miss

Group 1 Automotive (GPI) and Johnson Controls' (JCI) earnings improve year over year while that of Goodyear (GT) and Cooper Tire (CTB) decline in the reported quarter.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Autoliv, PACCAR, Harley-Davidson, AutoNation and Tesla

The Zacks Analyst Blog Highlights: Autoliv, PACCAR, Harley-Davidson, AutoNation and Tesla

Zacks Equity Research

Auto Stock Roundup: Q2 Earnings Beat at ALV, HOG, AN; Miss at PCAR & TSLA

PACCAR (PCAR) and Tesla's (TSLA) second-quarter 2019 earnings improve year over year while that of Autoliv (ALV), Harley-Davidson (HOG) and AutoNation (AN) decline.

Zacks Equity Research

Auto Stocks Reporting Q2 Earnings for Jul 25: BWA and LKQ

U.S. auto sales are witnessing a slowdown and overall domestic new-vehicle sales are expected to decline this year. This is likely to have adverse impact on Q2 results.

Zacks Equity Research

Harley-Davidson's (HOG) Q2 Earnings Beat Estimates, Down Y/Y

For 2019, Harley-Davidson (HOG) projects motorcycle shipments in the range of 212,000-217,000.

Zacks Equity Research

Harley-Davidson (HOG) Q2 Earnings Top Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of 0.82% and -0.75%, respectively, for the quarter ended June 2019. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Harley-Davidson (HOG) to Post Q2 Earnings: What's in Store?

Harley-Davidson's (HOG) Q2 results to reflect gains from new riders across the globe. However, tariff increments and global pressure are headwinds.

Zacks Equity Research

Earnings Preview: Harley-Davidson (HOG) Q2 Earnings Expected to Decline

Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Auto Stock Roundup: F Recalls, HOG to Expand in China, WGO Beats on Q3 Earnings

Navistar (NAV) to invest $125 million in new manufacturing facilities at its Huntsville, AL-based engine plant. Ford's (F) recall worry continues.

Zacks Equity Research

Harley Teams Up With Qianjiang, Eyes Expansion in China Market

Harley's (HOG) latest partnership is aimed at capturing China's bike and moped market, as well as is in line with the company's cost-control initiatives.

Zacks Equity Research

Auto Stock Roundup: Fiat-Renault Merger Plan, Toyota's Investment in Ride-Sharing Firm

Fiat Chrysler (FCAU) wishes to collaborate with Renault (RNLSY) for floating the third leading auto giant in the world. Toyota (TM) mulls over investing around $550 million in a ride-hailing start-up.

Sanjoy De headshot

Harley-Davidson (HOG) Shuts Production at Kansas City Factory

The closure of the Kansas City factory by Harley-Davidson (HOG) results in 800 job losses.

Zacks Equity Research

Why Is Harley-Davidson (HOG) Down 6.9% Since Last Earnings Report?

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.