Back to top
more

HarleyDavidson (HOG)

(Delayed Data from NYSE)

$24.24 USD

24.24
2,237,385

+0.47 (1.98%)

Updated Aug 5, 2025 04:00 PM ET

After-Market: $24.24 0.00 (0.00%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value B Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 28% (177 out of 246)

Industry: Automotive - Domestic

Zacks News

Zacks Equity Research

Harley-Davidson (HOG) Surges: Stock Moves 5.6% Higher

Harley-Davidson (HOG) saw a big move last session, as its shares jumped nearly 6% on the day, amid huge volumes.

Zacks Equity Research

Auto Stock Roundup: Disruptions Galore as Coronavirus Cripples the Sector

Amid uncertainty due to COVID-19 pandemic, the auto industry is reeling under factory closures, dividend suspensions and guidance withdrawal.

Rimmi Singhi headshot

Ford Suspends Dividend Amid Coronavirus: Will Others Follow?

Given the dreary scenario, many companies might be prompted to slash or suspend payouts in a bid to conserve cash.

Zacks Equity Research

Harley-Davidson Down 44% in a Year: Will the Bad Spell Stay?

Aging customer base in the United States, which is Harley Davidson's (HOG) biggest market, and stiff competition from more affordable and lightweight bikes are weighing on the stock.

Zacks Equity Research

Why Is Harley-Davidson (HOG) Down 6.1% Since Last Earnings Report?

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

New Strong Sell Stocks for February 26th

Here are 5 stocks added to the Zacks Rank #5 (Strong Sell) List today

Zacks Equity Research

Auto Stock Roundup: AAP Misses, LKQ & GPC Beat Q4 Earnings Estimates

While Advance Auto Parts (AAP) misses Q4 earnings estimates, Genuine Parts (GPC) and LKQ Corporation (LKQ) beat the same.

Zacks Equity Research

FormFactor, Harley Davidson and Tesla highlighted as Zacks Bull and Bear of the Day

FormFactor, Harley Davidson and Tesla highlighted as Zacks Bull and Bear of the Day

Brian Bolan headshot

Bear Of The Day: Harley-Davidson Inc (HOG)

After a small miss earnings estimates dropped but is there still gas in the tank for this stock?

Zacks Equity Research

Auto Stock Roundup: TSLA's Stellar Q4 Show, BWA-Delphi Deal & More

While Tesla comes up with impressive Q4 results on record-breaking deliveries, BorgWarner inks a $3.3-billion deal to acquire Delphi Technologies.

Zacks Equity Research

Harley-Davidson (HOG) Q4 Earnings Top, Sales Lag Estimates

Higher-than-expected motorcycle sales in the Asia Pacific region and operational efficiency buoy Harley-Davidson's (HOG) Q4 earnings.

Zacks Equity Research

Harley-Davidson (HOG) Q4 Earnings Surpass Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of 80.00% and -5.82%, respectively, for the quarter ended December 2019. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Auto Stocks' Q4 Earnings Due on Jan 28: HOG, PCAR & More

In the fourth quarter, overall earnings and revenues for the auto sector are projected to decline 59.1% and 5.2% year over year, respectively.

Zacks Equity Research

Harley-Davidson (HOG) Q4 Earnings Coming Up: What to Expect

While lower sales in the U.S. and EMEA market may have dented the top line, Harley-Davidson's (HOG) cost-containment initiatives are likely to have had a positive impact on the firm's Q4 earnings.

Zacks Equity Research

Auto Stock Roundup: GM's Electric Hummer Revival, F China Sales Dip & More

While General Motors (GM) plans to revive Hummer brand as an electric pickup, Ford's (F) China sales dip for the third straight year in 2019.

Zacks Equity Research

Harley-Davidson & Tuscany Motor Team Up for GMC Sierra 1500

Harley-Davidson (HOG) to launch the latest Harley-Davidson edition GMC pickup, GMC Sierra 1500, in Arizona, U.S., in collaboration with Tuscany Motor.

Zacks Equity Research

Auto Stock Roundup: TSLA's China-Made Model 3 Deliveries, NIO Q3 Results & More

While EV pioneer Tesla (TSLA) is set to start mass deliveries of China-manufactured Model 3 from the next week, NIO reports narrower year-over-year loss in Q3 amid high deliveries of the ES6 model.

Rimmi Singhi headshot

Promising Near-Term Prospects for Domestic Auto Industry

The near-term prospects of the domestic auto industry appear to be encouraging on factors such as strong economy, high demand for SUVs and declining trade tensions.

Zacks Equity Research

Why Is Harley-Davidson (HOG) Down 10.2% Since Last Earnings Report?

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Auto Stock Roundup: HOG & PCAR Q3 Earnings Beat, TSLA's Gigafactory Progress

While Harley-Davidson (HOG) and PACCAR (PCAR) deliver a comprehensive beat in the third quarter, Tesla (TSLA) Shanghai Gigafactory in progress.

Zacks Equity Research

Harley-Davidson's (HOG) Q3 Earnings Beat Estimates, Down Y/Y

Harley-Davidson (HOG) puts up a stellar show in Q3, with its performance surpassing estimates on the back of higher-than-expected sales.

Zacks Equity Research

Auto Stock Q3 Earnings Lined Up for Oct 22: HOG, PCAR & PII

While revenues for the auto sector are expected to scale up 0.9%, earnings are projected to decline 10.5% year over year.

Zacks Equity Research

Auto Stock Roundup: Ford Q3 China Sales Dip, Tesla Q3 UK Sales Hit a Record & More

While Ford's (F) sales in China fall 30.3% year over year in Q3, Tesla takes the U.K. market by storm with record deliveries of 6,244 vehicles.

Zacks Equity Research

Harley-Davidson (HOG) to Report Q3 Earnings: What's Up?

While lower retail worldwide sales are likely to have affected the bottom line of Harley-Davidson (HOG) in Q3, cost cuts & higher revenues from financial services may have partially offset the same.

Zacks Equity Research

Asbury Automotive (ABG) to Post Q3 Earnings: What's in Store?

Asbury Automotive Group's (ABG) efforts to enhance online capabilities and focus on the used retail segment are likely to have buoyed earnings in third-quarter 2019.