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HarleyDavidson (HOG)

(Delayed Data from NYSE)

$24.22 USD

24.22
2,630,874

-0.02 (-0.08%)

Updated Aug 6, 2025 04:00 PM ET

After-Market: $24.22 0.00 (0.00%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value B Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 26% (182 out of 246)

Industry: Automotive - Domestic

Zacks News

Sejuti Banerjea headshot

4 Buy-Ranked Companies with Solid Earnings Beats

Earnings season is off to a great start with companies across industries reporting strong earnings beats.

Zacks Equity Research

Top Ranked Income Stocks to Buy for April 20th

MERC, HOG, AMX, and RJF made it to the Zacks Rank #1 (Strong Buy) income stocks list on April 20, 2021

Zacks Equity Research

Company News for Apr 20, 2021

Companies In The News Are: KO, HOG, MTB, STL

Zacks Equity Research

Harley-Davidson (HOG) Up 9.7% on Q1 Earnings Beat, Solid View

Harley-Davidson (HOG) envisions the motorcycles segment's revenues to grow in the band of 30-35% versus the prior guided range of 20-25%.

Zacks Equity Research

Harley-Davidson (HOG) Stock Jumps 9.7%: Will It Continue to Soar?

Harley-Davidson (HOG) was a big mover last session on higher-than-average trading volume. The latest trend in earnings estimate revisions might help the stock continue moving higher in the near term.

Zacks Equity Research

Should You Buy Harley-Davidson (HOG) Ahead of Earnings?

Harley-Davidson (HOG) is seeing favorable earnings estimate revision activity and has a positive Zacks Earnings ESP heading into earnings season.

Zacks Equity Research

Harley-Davidson (HOG) Q1 Earnings and Revenues Beat Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of 112.66% and 1.16%, respectively, for the quarter ended March 2021. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Harley-Davidson (HOG) Reports Next Week: Wall Street Expects Earnings Growth

Harley-Davidson (HOG) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Rimmi Singhi headshot

Auto Stock Roundup: GM & F's Strong Q1 China Sales, PCAR-Romeo Deal and More

General Motors (GM) and Ford (F) register year-over-year sales growth of 69% and 73%, respectively, in China. Meanwhile, PACCAR (PCAR) inks a battery supply deal with Romeo Power.

Zacks Equity Research

Logitech, Harley-Davidson, Fulgent Genetics, Bio-Rad Laboratories and IDEXX Laboratories highlighted as Zacks Bull and Bear of the Day

Logitech, Harley-Davidson, Fulgent Genetics, Bio-Rad Laboratories and IDEXX Laboratories highlighted as Zacks Bull and Bear of the Day

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Bear Of The Day: Harley-Davidson (HOG)

People are no longer excited about Harley's anymore

Zacks Equity Research

Micron Tech, Harley-Davidson, Sony, TakeTwo Interactive Software and Capcom Co highlighted as Zacks Bull and Bear of the Day

Micron Tech, Harley-Davidson, Sony, TakeTwo Interactive Software and Capcom Co highlighted as Zacks Bull and Bear of the Day

Daniel Laboe headshot

Bear Of The Day: Harley-Davidson (HOG)

Harley-Davidson has been the symbol of the mid-life crisis for decades and has profited off the Baby Boomers, but there is a new group of consumers in town and their set of demands are shifting

Zacks Equity Research

Harley-Davidson (HOG) Up 10.7% Since Last Earnings Report: Can It Continue?

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Virtu Financial, Harley-Davidson, NVIDIA, ESPO and SOXX highlighted as Zacks Bull and Bear of the Day

Virtu Financial, Harley-Davidson, NVIDIA, ESPO and SOXX highlighted as Zacks Bull and Bear of the Day

Daniel Laboe headshot

Bear Of The Day: Harley-Davidson (HOG)

The Chopper is going out of style and, unfortunately, leading its progenitor, Harley-Davidson, out with it

Zacks Equity Research

Skyworks, Harley-Davidson, Apple, Amazon and Google highlighted as Zacks Bull and Bear of the Day

Skyworks, Harley-Davidson, Apple, Amazon and Google highlighted as Zacks Bull and Bear of the Day

Zacks Equity Research

FedEx, Harley-Davidson, Microsoft, Micron and Amazon highlighted as Zacks Bull and Bear of the Day

FedEx, Harley-Davidson, Microsoft, Micron and Amazon highlighted as Zacks Bull and Bear of the Day

Jeremy Mullin headshot

Bear of the Day: Harley-Davidson (HOG)

After a disappointing quarter, Harley investors are wondering how to bring the riders back.

Rimmi Singhi headshot

Auto Stock Roundup: Q4 Earnings Snapshots of HOG, F, CMI & More

While Ford (F) and Cummins' (CMI) Q4 profits top estimates and rise year over year, Harley-Davidson (HOG) incurs wider loss than the year-ago period.

Zacks Equity Research

New Strong Sell Stocks for February 5th

Here are 5 stocks added to the Zacks Rank #5 (Strong Sell) List today

Zacks Equity Research

Company News for Feb 3, 2021

Companies in The News Are: XOM,HOG,UPS,COP

Zacks Equity Research

Harley-Davidson (HOG) Posts Loss in Q4, Kicks Off Hardwire Plan

Harley-Davidson's (HOG) Q4 revenues plummet 32% year on year as well as miss the consensus mark.

Zacks Equity Research

Has HarleyDavidson (HOG) Outpaced Other Auto-Tires-Trucks Stocks This Year?

Is (HOG) Outperforming Other Auto-Tires-Trucks Stocks This Year?

Zacks Equity Research

Harley-Davidson (HOG) Reports Q4 Loss, Misses Revenue Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of -730.00% and -32.69%, respectively, for the quarter ended December 2020. Do the numbers hold clues to what lies ahead for the stock?