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HarleyDavidson (HOG)

(Delayed Data from NYSE)

$24.22 USD

24.22
2,630,874

-0.02 (-0.08%)

Updated Aug 6, 2025 04:00 PM ET

After-Market: $24.22 0.00 (0.00%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value B Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 26% (182 out of 246)

Industry: Automotive - Domestic

Zacks News

Zacks Equity Research

Is Harley-Davidson (HOG) a Great Value Stock Right Now?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Zacks Equity Research

HOG vs. TSLA: Which Stock Should Value Investors Buy Now?

HOG vs. TSLA: Which Stock Is the Better Value Option?

Zacks Equity Research

Harley-Davidson (HOG) Trumps Q3 Earnings Estimates, Raises '21 View

For 2021, Harley-Davidson (HOG) forecasts operating income growth for Financial Services within 95-105%, up from the prior view of 75-85%.

Zacks Equity Research

Harley-Davidson (HOG) Q3 Earnings Beat Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of 47.89% and -0.51%, respectively, for the quarter ended September 2021. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Earnings Preview: Harley-Davidson (HOG) Q3 Earnings Expected to Decline

Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Is HarleyDavidson (HOG) Stock Outpacing Its Auto-Tires-Trucks Peers This Year?

Is (HOG) Outperforming Other Auto-Tires-Trucks Stocks This Year?

Rimmi Singhi headshot

3 Domestic Auto Stocks That Might Survive the Chip Crisis

Courtesy of strategic initiatives, stocks like FOXF, HOG, and NKLA might brave the challenges posed by the chip crunch, and high manufacturing and operating costs for the Domestic Auto industry.

Zacks Equity Research

HOG vs. TSLA: Which Stock Is the Better Value Option?

HOG vs. TSLA: Which Stock Is the Better Value Option?

Rimmi Singhi headshot

Auto Stock Roundup: GM & TM Trim Output, Ford Drives Out of India, & More

While General Motors (GM) and Toyota (TM) slash production targets amid worsening chip crunch, Ford (F) exits vehicle manufacturing in India.

Zacks Equity Research

Ford (F) to Rejig India Operations: What You Need to Know

Ford's (F) withdrawal from vehicle manufacturing in India is to result in a cash outgo of around $1.7 billion (including various settlements) and non-cash charges of $0.3 billion.

Zacks Equity Research

Should Value Investors Buy Harley-Davidson (HOG) Stock?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Nalak Das headshot

Top 6 Stocks to Buy on the Dip Despite Market Fluctuations

We have narrowed down our search to six stocks that are currently trading on the dip. These are: ROKU, HPQ, SLB, GPS, HOG and WEN.

Zacks Equity Research

Harley-Davidson (HOG) Outpaces Stock Market Gains: What You Should Know

In the latest trading session, Harley-Davidson (HOG) closed at $39.86, marking a +0.83% move from the previous day.

Zacks Equity Research

Has HarleyDavidson (HOG) Outpaced Other Auto-Tires-Trucks Stocks This Year?

Is (HOG) Outperforming Other Auto-Tires-Trucks Stocks This Year?

Zacks Equity Research

HOG or TSLA: Which Is the Better Value Stock Right Now?

HOG vs. TSLA: Which Stock Is the Better Value Option?

Zacks Equity Research

Is Harley-Davidson (HOG) a Great Value Stock Right Now?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Zacks Equity Research

Goodyear (GT), Plus Unite for Safer & Efficient Autonomous Big Rigs

The partnership will pair Goodyear's (GT) intelligent tires with Plus' cutting-edge autonomous driving system to enhance a vehicle's overall performance.

Zacks Equity Research

Why Is Harley-Davidson (HOG) Down 1.9% Since Last Earnings Report?

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Goodyear's (GT) Venture Arm Expands Portfolio, Invests in AmpUp

Goodyear's (GT) partnership with AmpUp will help provide consumers and fleets access to seamless charging solutions.

Zacks Equity Research

Harley-Davidson (HOG) Sees Hammer Chart Pattern: Time to Buy?

Harley-Davidson (HOG) has been struggling lately, but the selling pressure may be coming to an end soon.

Zacks Equity Research

Is HarleyDavidson (HOG) Stock Outpacing Its Auto-Tires-Trucks Peers This Year?

Is (HOG) Outperforming Other Auto-Tires-Trucks Stocks This Year?

Zacks Equity Research

HOG vs. FOXF: Which Stock Should Value Investors Buy Now?

HOG vs. FOXF: Which Stock Is the Better Value Option?

Zacks Equity Research

Are Investors Undervaluing Harley-Davidson (HOG) Right Now?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Zacks Equity Research

LKQ Corp (LKQ) Beats on Q2 Earnings & Sales, Ups '21 Outlook

For 2021, LKQ Corp (LKQ) projects adjusted diluted EPS in the range of $3.55-$3.75 per share.

Zacks Equity Research

Is HarleyDavidson (HOG) Stock Outpacing Its Auto-Tires-Trucks Peers This Year?

Is (HOG) Outperforming Other Auto-Tires-Trucks Stocks This Year?