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HarleyDavidson (HOG)

(Delayed Data from NYSE)

$24.22 USD

24.22
2,630,874

-0.02 (-0.08%)

Updated Aug 6, 2025 04:00 PM ET

After-Market: $24.22 0.00 (0.00%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value B Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 27% (179 out of 246)

Industry: Automotive - Domestic

Zacks News

Zacks Equity Research

Harley-Davidson (HOG) Stock Sinks As Market Gains: What You Should Know

Harley-Davidson (HOG) closed the most recent trading day at $38.18, moving -0.37% from the previous trading session.

Zacks Equity Research

Harley-Davidson (HOG) Stock Sinks As Market Gains: What You Should Know

In the latest trading session, Harley-Davidson (HOG) closed at $38.80, marking a -0.61% move from the previous day.

Zacks Equity Research

Harley-Davidson (HOG) Stock Moves -1.51%: What You Should Know

Harley-Davidson (HOG) closed at $38.44 in the latest trading session, marking a -1.51% move from the prior day.

Zacks Equity Research

Tesla (TSLA) CEO Shares Sales Update & Hyundai Glovis Deal

Tesla (TSLA) CEO Elon Musk nearly achieves his stated goal to sell 10% of his holdings. The company inks deal with Hyundai Glovis to transport vehicles from China to other regions.

Zacks Equity Research

General Motors (GM) to Extend EV Offerings Beyond Core Portfolio

General Motors (GM) will offer electrification components to EV conversion projects, commercial equipment, marine applications, etc.

Zacks Equity Research

Ford (F) Recalls 184,698 F-150 Pickups Over Driveshaft Defect

Ford (F) issues a recall for 184,698 model year 2021-2022 F-150 pickups over a potential defect that could cause the driveshaft to fracture.

Zacks Equity Research

CarMax (KMX) Q3 Earnings and Sales Top Estimates, Up Y/Y

CarMax (KMX) delivers Q3 earnings beat on higher-than-anticipated revenues from the company's used and wholesale vehicles segment.

Zacks Equity Research

Fisker (FSR), Bridgestone Team Up for EV After-Sales Services

The latest collaboration scales up Fisker's (FSR) existing agreement with Bridgestone, making the latter its exclusive tire partner for its upcoming all-electric Ocean SUV.

Zacks Equity Research

Toyota (TM) Halts Domestic Production in January, Trims Output

Toyota Motor (TM) plans to suspend operations on seven production lines at five factories in Japan for January and slash its output by about 20,000 vehicles.

Rimmi Singhi headshot

EV Roundup: TM's Big Electrification Bet & NIO Day Event Take Center Stage

While Toyota (TM) takes its e-mobility game a notch higher with a planned investment of 8 trillion yen by 2030, NIO generates buzz with the debut of the ET5 sedan at its annual day event.

Zacks Equity Research

Why CarMax (KMX) is Poised to Beat Q3 Earnings Estimates

Higher year-over-year sales and average selling price of used vehicles should have buoyed CarMax's (KMX) third-quarter fiscal 2022 earnings.

Zacks Equity Research

General Motors (GM) Extends Production Halt for Bolt EV & EUV

General Motors (GM) stretches the Chevrolet Bolt EV and EUV production halt at the Orion Assembly Plant in Michigan through the end of February 2022.

Zacks Equity Research

Key Takeaways From the Much-Awaited NIO Day 2021 Event

At the NIO Day event, NIO unveils a new mid-sized electric sedan called the ET5 and provides updates on its upcoming ET7 sedan.

Zacks Equity Research

Genuine Parts (GPC) to Boost Scale & Profits With KDG Buyout

Genuine Parts (GPC) is set to acquire Kaman Distribution Group in a $1.3-billion deal, set for closure in the first quarter of 2022.

Zacks Equity Research

Cummins (CMI) Sanctions Share-Buyback Program Worth $2B

The latest share buyback program comes in as Cummins (CMI) concludes its prior authorization of $2 billion, announced in 2019.

Zacks Equity Research

AutoZone (AZO) Boosts Share Buyback Program on Stellar Results

AutoZone (AZO) authorizes an additional $1.5-billion stock repurchase under its ongoing buyback program.

Zacks Equity Research

SQM and GameStop have been highlighted as Zacks Bull and Bear of the Day

SQM and GameStop have been highlighted as Zacks Bull and Bear of the Day

Zacks Equity Research

Factors Deciding the Fate of Winnebago's (WGO) Q1 Earnings

Robust demand for RVs because of safe travel enthusiasts and millennials' zeal for off-the-grid living is likely to have aided Winnebago's (WGO) top-line growth in fiscal Q1.

Zacks Equity Research

Penske (PAG) to Add $100M in Revenues With Erhard BMW Buyout

The Erhard BMW dealership buyout represents Penske's (PAG) 48th BMW dealership globally and the largest BMW dealership in Michigan.

Rimmi Singhi headshot

Harley-Davidson (HOG) LiveWire to Go Public Amid EV Frenzy

Harley-Davidson's (HOG) decision to spin off its electric Livewire unit into a public traded company via a SPAC merger is set to unlock fresh growth opportunities for its e-bike unit.

Zacks Equity Research

Has Harley-Davidson (HOG) Outpaced Other Auto-Tires-Trucks Stocks This Year?

Here is how Harley-Davidson (HOG) and LKQ (LKQ) have performed compared to their sector so far this year.

Zacks Equity Research

General Motors (GM) Halts Corvette Production Over Tornado Havoc

In the wake of the storm, General Motors' (GM) Kentucky plant sustained enough damage to call off production for the week.

Zacks Equity Research

Ford (F) Scales Up Production Target for Mustang Mach-E

Ford (F) plans to increase the production for Mustang Mach-E to achieve an annual output of more than 200,000 units by 2023 in North America and Europe.

Zacks Equity Research

Tesla (TSLA) Halts Taking Model S/X Orders Outside North America

Tesla's (TSLA) decision to halt taking new orders for Model S/X comes amid the automaker's massive backlog of orders in Europe and other international markets.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Kohl's, Texas Pacific, Dillard's, Harley-Davidson, and HollyFrontier

The Zacks Analyst Blog Highlights: Kohl's, Texas Pacific, Dillard's, Harley-Davidson, and HollyFrontier