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HarleyDavidson (HOG)

(Delayed Data from NYSE)

$24.24 USD

24.24
2,237,385

+0.47 (1.98%)

Updated Aug 5, 2025 04:00 PM ET

After-Market: $24.24 0.00 (0.00%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value B Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 28% (177 out of 246)

Industry: Automotive - Domestic

Zacks News

Zacks Equity Research

Ford (F) & General Motors (GM) Production Hit Amid Supply Woes

The overlong chip and parts shortage that has hurt the auto industry for almost two years forces Ford (F) and General Motors (GM) to cease production at their plants.

Zacks Equity Research

Magna (MGA) to Expand Ontario Operations for Battery Enclosures

Magna (MGA) plans to scale up its operations in Ontario by investing in a battery enclosure facility. The investment promises to fuel growth and create around 150 jobs in the area.

Zacks Equity Research

Harley-Davidson (HOG) Dips More Than Broader Markets: What You Should Know

Harley-Davidson (HOG) closed at $39.96 in the latest trading session, marking a -0.84% move from the prior day.

Zacks Equity Research

General Motors (GM) Gets Above 65K Reservations for Hummer EV

General Motors (GM) receives a whopping 65,000 reservations for the electric Hummer pickup. GM plans to ramp up production to cater to the demand surge.

Zacks Equity Research

Ford (F) Introduces Off-Road Variant 2023 F-150 Rattler

With its premium offering, the all-new off-road truck package F-150 Rattler, Ford (F) is set to break ground in the F-150 series pickup series.

Zacks Equity Research

Zacks.com featured highlights Celestica, ASE Technology Holding, Harley-Davidson, Teck Resources and Hillenbrand

Celestica, ASE Technology Holding, Harley-Davidson, Teck Resources and Hillenbrand have been highlighted in this Screen of the Week article.

Zacks Equity Research

Volkswagen's (VWAGY) Porsche Joins QuantumScape for Electric 911

Volkswagen's (VWAGY) Porsche partners with QuantumScape to develop the electric version of the trailblazing 911 sports car, powered by solid-state batteries.

Zacks Equity Research

General Motors (GM) Works on Organization & Leadership Change

General Motors (GM) sets up an organization to bolster EV efforts. Its changes in leadership positions are expected to steer the company's growth.

Kinjel Shah headshot

Buy These 5 Low Price-to-Book Value Stocks for Solid Returns

The P/B ratio helps to identify low-priced stocks that have high growth prospects. Celestica (CLS), ASE Technology Holding (ASX), Harley-Davidson (HOG), Teck Resources Limited (TECK) and Hillenbrand (HI) are some such picks.

Zacks Equity Research

General Motors (GM) Halts Production at Indiana Over Chip Crisis

Battered by a severe chip shortage, General Motors (GM) orders production suspension at the Indiana plant for 2 weeks next month.

Zacks Equity Research

Has Harley-Davidson (HOG) Outpaced Other Auto-Tires-Trucks Stocks This Year?

Here is how Harley-Davidson (HOG) and Nikola (NKLA) have performed compared to their sector so far this year.

Zacks Equity Research

Is HarleyDavidson (HOG) a Great Value Stock Right Now?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Zacks Equity Research

Oshkosh's (OSK) Defense Arm Gets 1st NGDV Fleet Order From USPS

Oshkosh's (OSK) defense division receives an order for NGDV fleet consisting of a minimum of 10,019 BEVs from the U.S. Postal Service.

Zacks Equity Research

Toyota (TM), ChargePoint Team Up for Multi-Pronged EV Charging

Toyota (TM) ties up with ChargePoint to work on home and public charging for Toyota's all-new 2023 bZ4X battery-electric SUV.

Zacks Equity Research

Harley-Davidson (HOG) Outpaces Stock Market Gains: What You Should Know

Harley-Davidson (HOG) closed the most recent trading day at $39.90, moving +1.17% from the previous trading session.

Zacks Equity Research

Volkswagen (VWAGY) to Break Ground with ID.Buzz, OTA 3.0 Software

Volkswagen's (VWAGY) North American investment of $7.1 billion including ID.Buzz will likely aid its presence in the EV space. Its OTA 3.0 software update's advanced features promise a novel experience.

Zacks Equity Research

Ford's (F) Europe Production Hit by Chip Woes, Ukraine Conflict

Ford (F) suspends production in Europe due to the long-drawn semiconductor crisis aggravated by the Russia-Ukraine war. In a separate development, F increases the range of the F-150 Lightning e-truck.

Zacks Equity Research

General Motors (GM) to Acquire SoftBank's Stake in Cruise

General Motors' (GM) investment in SoftBank's equity ownership of the self-driving car Cruise seeks to create shareholder value and strengthen GM's financials.

Zacks Equity Research

Volkswagen's (VWAGY) Porsche Lays Out Ambitious EV Targets

Volkswagen's (VWAGY) Porsche sets an ambitious target of generating half of its sales from EVs by 2025.

Zacks Equity Research

Polaris Inc (PII) Stock Jumps 3.6%: Will It Continue to Soar?

Polaris Inc (PII) witnessed a jump in share price last session on above-average trading volume. The latest trend in earnings estimate revisions for the stock doesn't suggest further strength down the road.

Zacks Equity Research

LKQ to Streamline Portfolio With PGW Business Divestiture

LKQ Corp (LKQ) is set to sell the PGW business to One Equity Partners. The deal is scheduled for closure during second-quarter 2022.

Zacks Equity Research

Honda's (HMC) to Invest $1.38B in CR-V Hybrid Model in Canada

Honda (HMC) will invest $1.38 billion in its Canada plants to manufacture the next generation 2023 CR-V Hybrid model to make a mark in the EV domain.

Zacks Equity Research

General Motors (GM) to Deliver Cadillac's 1st Luxury EV Lyriq

General Motors (GM) is prepared to deliver Cadillac's Lyriq in May, but the ongoing chip crisis may hurt volumes. It noted that most of its dealers are equipped to sell the vehicle by May.

Zacks Equity Research

Tesla (TSLA) Hikes Prices Across Entire EV Range on Rising Costs

Tesla (TSLA) hikes prices across its entire EV lineup due to rising metal costs and the Russia-Ukraine war-led supply disruptions. Its cheapest car now costs nearly $47K.

Zacks Equity Research

HOG vs. TSLA: Which Stock Is the Better Value Option?

HOG vs. TSLA: Which Stock Is the Better Value Option?