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HarleyDavidson (HOG)

(Delayed Data from NYSE)

$24.24 USD

24.24
2,237,385

+0.47 (1.98%)

Updated Aug 5, 2025 04:00 PM ET

After-Market: $24.24 0.00 (0.00%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value B Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 28% (177 out of 246)

Industry: Automotive - Domestic

Zacks News

Zacks Equity Research

Why Is Harley-Davidson (HOG) Down 4.7% Since Last Earnings Report?

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Are Investors Undervaluing HarleyDavidson (HOG) Right Now?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Zacks Equity Research

HOG vs. TSLA: Which Stock Is the Better Value Option?

HOG vs. TSLA: Which Stock Is the Better Value Option?

Kinjel Shah headshot

5 Low Price-to-Book Value Stocks to Buy for Great Returns

The P/B ratio helps to identify low-priced stocks that have high growth prospects. Signet Jewelers Limited (SIG), Vishay Intertechnology (VSH), Group 1 Automotive (GPI), Harley-Davidson (HOG), and TD SYNNEX Corporation (SNX) are some such picks.

Zacks Equity Research

Wall Street Analysts Think Harley-Davidson (HOG) Could Surge 26%: Read This Before Placing a Bet

The average of price targets set by Wall Street analysts indicates a potential upside of 26.1% in Harley-Davidson (HOG). While the effectiveness of this highly sought-after metric is questionable, the positive trend in earnings estimate revisions might translate into an upside in the stock.

Zacks Equity Research

Why This 1 Value Stock Could Be a Great Addition to Your Portfolio

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Zacks Equity Research

Harley-Davidson (HOG) Q1 Earnings Lag Estimates, Fall Y/Y

Harley-Davidson's (HOG) Q1 earnings go down year over year while revenues grow.

Zacks Equity Research

HOG vs. TSLA: Which Stock Is the Better Value Option?

HOG vs. TSLA: Which Stock Is the Better Value Option?

Zacks Equity Research

Is HarleyDavidson (HOG) Stock Undervalued Right Now?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Zacks Equity Research

Harley-Davidson (HOG) Q1 Earnings and Revenues Miss Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of -4.61% and 2.33%, respectively, for the quarter ended March 2022. Do the numbers hold clues to what lies ahead for the stock?

Rimmi Singhi headshot

Key Predictions for Q1 Earnings Reports of F, HOG & ORLY

Read on to know how things are shaping up ahead of Ford (F), Harley-Davidson (HOG) and O'Reilly's (ORLY) quarterly release tomorrow.

Zacks Equity Research

Paccar (PCAR) Surpasses Q1 Earnings and Revenue Estimates

Paccar (PCAR) delivered earnings and revenue surprises of 13.91% and 5.63%, respectively, for the quarter ended March 2022. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

OGE Energy and Sleep Number have been highlighted as Zacks Bull and Bear of the Day

OGE Energy and Sleep Number have been highlighted as Zacks Bull and Bear of the Day

Zacks Equity Research

Things to Note Ahead of Harley-Davidson (HOG) Q1 Earnings

The Zacks Consensus Estimate for Harley-Davidson's (HOG) Q1 earnings and revenues is pegged at $1.52 a share and $1.34 billion, respectively.

Zacks Equity Research

Harley-Davidson (HOG) Dips More Than Broader Markets: What You Should Know

Harley-Davidson (HOG) closed at $37.75 in the latest trading session, marking a -1.23% move from the prior day.

Zacks Equity Research

The Zacks Analyst Blog Highlights Tesla, While Blue Bird, Harley Davidson, and Nikola

Tesla, While Blue Bird, Harley Davidson, and Nikola are part of top Analyst Blog.

Zacks Equity Research

Tesla (TSLA) Recalls More Than 127K EVs, Hikes Model 3 Price

Tesla (TSLA) recalls 127,785 vehicles in China over potential faults in semiconductor components that might lead to collisions. It also hikes the price of Model 3 for the third time in about a month.

Zacks Equity Research

Mercedes-Benz (DDAIF) Reports U.S. Auto Sales Numbers for Q1

Mercedes-Benz USA, the parent company of Mercedes-Benz Group (DDAIF) sells 75,939 vehicles in the first quarter of 2022, down 15.5% year over year.

Sejuti Banerjea headshot

Tesla Deliveries Are Finally Beating Expectations

A deep-dive into analyst estimates shows improving prospects for Tesla.

Zacks Equity Research

Is Harley-Davidson (HOG) a Suitable Value Investor Stock?

Let's see if Harley-Davidson (HOG) stock is a good choice for value-oriented investors right now from multiple angles.

Zacks Equity Research

Sonic Automotive (SAH) Adds Raleigh to its EchoPark Footprint

Sonic (SAH) expands its popular EchoPark auto brand by adding a new facility in Raleigh, making it the 3rd unit in the state. It looks for long-run momentum through Echopark's expansion efforts.

Zacks Equity Research

General Motors (GM) & Honda (HMC) to Tie Up for EV Development

General Motors (GM) and Honda (HMC) plan to join forces to bring about advancements in EV production based on modern Ultium battery technology, economize electrification cost and drive sustainability.

Zacks Equity Research

Ford's (F) Q1 U.S. Vehicle Sales Decline Y/Y on Chip Crisis

Ford (F) faces the brunt of the chip crisis as Q1 sales decline 17% year over year. March sales rise marginally from the prior month on the back of improved inventory.

Zacks Equity Research

General Motors (GM) to Roll Out 1st Canadian EV Plant in Ontario

As part of General Motors' (GM) ambitious EV targets, the company is soon to launch the first EV manufacturing unit in Canada as well as restart operations at its Oshawa plant in Ontario.

Zacks Equity Research

Ford (F) & General Motors (GM) Recall Numerous Defective Cars

Ford (F) and General Motors (GM) announce recalls on the back of malfunctioning auto parts.