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HarleyDavidson (HOG)

(Real Time Quote from BATS)

$24.36 USD

24.36
12,444

+0.14 (0.58%)

Updated Aug 7, 2025 09:58 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value B Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 26% (182 out of 246)

Industry: Automotive - Domestic

Zacks News

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Auto Stock Roundup: Buyout Deals of MGA and MGO, TSLA-BHP Deal & More

While Magna (MGA) inks a deal to acquire Veoneer, Winnebago (WGO) is set to acquire Barletta Pontoon Boats. Meanwhile, Tesla (TSLA) locks future nickel supply on deal with BHP Group.

Zacks Equity Research

Should Value Investors Buy Harley-Davidson (HOG) Stock?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Zacks Equity Research

Harley-Davidson (HOG) Down 7.2% Despite Q2 Earnings Beat

Harley-Davidson (HOG) anticipates operating margin as a percentage of revenues to range from negative to mid-single digit for the latter half of 2021.

Zacks Equity Research

Harley-Davidson (HOG) Q2 Earnings Top Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of 15.65% and -2.49%, respectively, for the quarter ended June 2021. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Key Predictions for Harley-Davidson's (HOG) Q2 Earnings

The Zacks Consensus mark for revenues from Harley-Davidson's (HOG) Motorcycle & Related Products unit is pegged at $1,381 million for Q2, signaling whopping growth of 106.4% year over year.

Zacks Equity Research

Penske (PAG) Reports Stellar Preliminary Figures for Q2

Penske (PAG) projects earnings before taxes to be more than $450 million and related earnings per share to be more than $4 for second-quarter 2021.

Zacks Equity Research

Harley-Davidson (HOG) Reports Next Week: Wall Street Expects Earnings Growth

Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

GreenPower (GP) Q4 Loss Wider Than Expected, Sales Up 76% Y/Y

GreenPower(GP) is on track to achieve positive quarterly cash flow by the middle of the current fiscal year.

Zacks Equity Research

HOG vs. FOXF: Which Stock Is the Better Value Option?

HOG vs. FOXF: Which Stock Is the Better Value Option?

Zacks Equity Research

Harley-Davidson (HOG) Sees Hammer Chart Pattern: Time to Buy?

Harley-Davidson (HOG) has been struggling lately, but the selling pressure may be coming to an end soon

Zacks Equity Research

Lithia (LAD) Expands Network on 2 Southern California Stores' Buyout

Lithia (LAD) anticipates to add $185 million in combined annualized revenues through the acquisition of the two stores in California.

Zacks Equity Research

Goodyear (GT) Solidifies Position in Tire Market on Cooper Buyout

Goodyear's (GT) acquisition of Cooper unites two complementary brand portfolios, thus providing an enhanced offering across the value spectrum.

Zacks Equity Research

Zacks.com featured highlights include: Steel Dynamics, Harley-Davidson and Daqo New Energy

Zacks.com featured highlights include: Steel Dynamics, Harley-Davidson and Daqo New Energy

Zacks Equity Research

Buy These 3 Stocks With Momentum Anomaly for Higher Returns

Steel Dynamics (STLD), Harley-Davidson (HOG) and Daqo New Energy (DQ) are currently witnessing a short-term pullback in price. So, make sure you take full advantage of it.

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Auto Stock Roundup: HOG's EU Tariff Update, Ford-SK Innovation JV & More

Harley-Davidson (HOG) catches attention as EU averts steep tariff hikes on the firm's motorcycles. Meanwhile, Ford (F) revs up e-mobility game on partnership with SK Innovations.

Zacks Equity Research

Harley-Davidson (HOG) Up 8.7% Since Last Earnings Report: Can It Continue?

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Harley-Davidson (HOG) Breathes Sigh of Relief on EU's Trade Truce

Harley-Davidson's (HOG) shares gain more than 8% on May 17 after the EU defers 56% import duty on the company's bikes.

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Auto Stock Roundup: Payout Hikes & Japan Auto Giants' Q4 Earnings Grab Eyeballs

While Penske (PAG) and Group 1 Automotive (GPI) raise their quarterly dividends, Japan auto biggies, namely Toyota (TM) and Honda (HMC), post earnings and sales beat for fiscal Q4.

Zacks Equity Research

Harley-Davidson (HOG) Soars 9%: Is Further Upside Left in the Stock?

Harley-Davidson (HOG) was a big mover last session on higher-than-average trading volume. The latest trend in earnings estimate revisions might help the stock continue moving higher in the near term.

Zacks Equity Research

Zacks Industry Outlook Highlights: Polaris, Harley-Davidson, Fox Factory and Tesla

Zacks Industry Outlook Highlights: Polaris, Harley-Davidson, Fox Factory and Tesla

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3 Domestic Auto Stocks in Fast Lane Despite Chip Crunch

While the Domestic Auto Industry is currently reeling under semiconductor shortage, PII, HOG and FOXF are set to reap benefits from electrification efforts, focus on innovation and robust portfolio.

Zacks Equity Research

LKQ Corp (LKQ) Beats on Q1 Earnings & Sales, Raises '21 View

For 2021, LKQ Corp (LKQ) projects adjusted diluted EPS in the range of $3-$3.2 per share.

Zacks Equity Research

Surging Earnings Estimates Signal Upside for Harley-Davidson (HOG) Stock

Harley-Davidson (HOG) shares have started gaining and might continue moving higher in the near term, as indicated by solid earnings estimate revisions.

Zacks Equity Research

Top Ranked Momentum Stocks to Buy for April 21st

HOG, AEO, NVDA, and CENT made it to the Zacks Rank #1 (Strong Buy) momentum stocks list on April 21, 2021

Zacks Equity Research

The Zacks Analyst Blog Highlights: Steel Dynamics, Harley-Davidson, Prologis and Sterling Bancorp

The Zacks Analyst Blog Highlights: Steel Dynamics, Harley-Davidson, Prologis and Sterling Bancorp