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HarleyDavidson (HOG)

(Delayed Data from NYSE)

$24.24 USD

24.24
2,237,385

+0.47 (1.98%)

Updated Aug 5, 2025 04:00 PM ET

After-Market: $24.24 0.00 (0.00%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value B Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 28% (177 out of 246)

Industry: Automotive - Domestic

Zacks News

Zacks Equity Research

HOG vs. FOXF: Which Stock Should Value Investors Buy Now?

HOG vs. FOXF: Which Stock Is the Better Value Option?

Zacks Equity Research

Harley-Davidson (HOG) to Post Q4 Earnings: What's in Store?

While Harley-Davidson's (HOG) successful completion of the Rewire strategy is likely to have aided its Q4 performance, declining sales across both the segments might have played spoilsport.

Zacks Equity Research

Harley-Davidson (HOG) Reports Next Week: Wall Street Expects Earnings Growth

Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Rimmi Singhi headshot

Auto Stock Roundup: GM, PCAR & GELLY Beef Up AV Capabilities, and More

As the future of the auto industry is autonomous, automakers like General Motors (GM), PACCAR (PCAR) and Geely (GELLY) are focused on accelerating their driverless game via strategic collaborations.

Nalak Das headshot

5 Domestic Auto Stocks to Strengthen Your Portfolio

We have narrowed down our search to five U.S. auto stocks that have strong growth potential in 2021. These are: TSLA, GM, HOG, PII, FOXF.

Rimmi Singhi headshot

Harley-Davidson (HOG) Turning Around: Bet on the Stock Now

Harley-Davidson (HOG) is going the extra mile to rebrand itself and become millennial friendly. The firm's rejig efforts, and launches of products as well technologies make it a solid bet.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Altus Midstream, Chemours, D.R. Horton, DocuSign and Harley-Davidson

The Zacks Analyst Blog Highlights: Altus Midstream, Chemours, D.R. Horton, DocuSign and Harley-Davidson

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Wall Street Unfazed by Lingering Unease in Washington: 5 Picks

Expectations about stimulus package, Fed's supportive stance, and vaccine rollout have helped investors remain optimistic, which calls for investing in growth stocks like D.R. Horton (DHI) and DocuSign (DOCU).

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2020 US Auto Sales Slip to 1970s Level: ETFs, Stocks in Focus

The U.S. auto industry witnessed the worst plunge in 2020 not seen since the 1970s.

Zacks Equity Research

HOG vs. FOXF: Which Stock Is the Better Value Option?

HOG vs. FOXF: Which Stock Is the Better Value Option?

Zacks Equity Research

Why Harley-Davidson (HOG) Stock Might be a Great Pick

Harley-Davidson (HOG) has seen solid earnings estimate revision activity over the past month, and belongs to a strong industry as well.

Sejuti Banerjea headshot

5 Top-Ranked Auto Stocks Poised to Pop

The sector is looking good right now and here are 5 stocks that are also going cheap.

Zacks Equity Research

HOG vs. TSLA: Which Stock Should Value Investors Buy Now?

HOG vs. TSLA: Which Stock Is the Better Value Option?

Zacks Equity Research

Top Ranked Momentum Stocks to Buy for November 24th

Here are four stocks with buy rank and strong momentum characteristics for investors to consider today, November 24th

Zacks Equity Research

Will Harley-Davidson (HOG) Gain on Rising Earnings Estimates?

Harley-Davidson (HOG) shares have started gaining and might continue moving higher in the near term, as indicated by solid earnings estimate revisions.

Zacks Equity Research

Is Harley-Davidson (HOG) Stock a Solid Choice Right Now?

Harley-Davidson (HOG) has seen solid earnings estimate revision activity over the past month, and belongs to a strong industry as well.

Zacks Equity Research

Polaris (PII) CEO to Step Down, Shares Fall Post Announcement

Polaris (PII) reaffirms full-year 2020 guidance after CEO Wine's departure announcement becomes public.

Zacks Equity Research

Zacks.com featured highlights include: Clean Harbors, Harley-Davidson, Newell Brands, Regions Financial and Tapestry

Zacks.com featured highlights include: Clean Harbors, Harley-Davidson, Newell Brands, Regions Financial and Tapestry

Zacks Equity Research

The Zacks Analyst Blog Highlights: Ford, General Motors, Harley-Davidson and Honda Motor

The Zacks Analyst Blog Highlights: Ford, General Motors, Harley-Davidson and Honda Motor

Nilanjan Choudhury headshot

5 Stocks Poised to Soar on Strong Relative Price Strength

Clean Harbors (CLH(, Harley-Davidson (HOG), Newell Brands (NWL), Regions Financial (RF) and Tapestry (TPR) are five stocks with explosive relative price strength.

Sejuti Banerjea headshot

These Auto Stocks Are Screaming Buys

While we've picked only a handful for discussion, the entire sector appears to be coming around.

Zacks Equity Research

Top Ranked Momentum Stocks to Buy for November 12th

Here are four stocks with buy rank and strong momentum characteristics for investors to consider today, November 12th

Zacks Equity Research

General Motors (GM) Inks 3-Year Deal With Unifor in Canada

General Motors' (GM) latest deal with Unifor workers solidifies its foothold in Canada, making the Oshawa plant an integral part of the automaker's success in the country.

Zacks Equity Research

New Strong Buy Stocks For November 10th

Here are 5 stocks added to the Zacks Rank #1 (Strong Buy) List today:

Zacks Equity Research

Harley-Davidson (HOG) Registers Profit in Q3 on Rewire Strategy

Harley-Davidson (HOG) projects 2020 cash savings of $250 million, including SG&A and capital expenditure reductions, under the company's Rewire plan.