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HarleyDavidson (HOG)

(Delayed Data from NYSE)

$24.24 USD

24.24
2,237,385

+0.47 (1.98%)

Updated Aug 5, 2025 04:00 PM ET

After-Market: $24.24 0.00 (0.00%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value B Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 28% (177 out of 246)

Industry: Automotive - Domestic

Zacks News

Zacks Equity Research

The Zacks Analyst Blog Highlights: PACCAR, Genuine Parts Company, Tesla, General Motors and Harley-Davidson

The Zacks Analyst Blog Highlights: PACCAR, Genuine Parts Company, Tesla, General Motors and Harley-Davidson

Zacks Equity Research

Harley-Davidson (HOG) Q3 Earnings and Revenues Beat Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of 254.55% and 8.35%, respectively, for the quarter ended September 2020. Do the numbers hold clues to what lies ahead for the stock?

Rimmi Singhi headshot

Auto Stock Roundup: TSLA Q3 Earnings, GM $2B Investment, HOG Recall & More

Tesla (TSLA) manages to deliver profits for the fifth straight quarter. General Motors' (GM) $2-billion EV investment plan and Harley-Davidson's (HOG) LiveWire recall also make headlines.

Zacks Equity Research

Earnings Preview: Harley-Davidson (HOG) Q3 Earnings Expected to Decline

Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Jabil, Harley-Davidson, TMO, LHCG and NovoCure as Zacks Bull and Bear of the Day

Jabil, Harley-Davidson, TMO, LHCG and NovoCure as Zacks Bull and Bear of the Day

Daniel Laboe headshot

Bear Of The Day: Harley-Davidson (HOG)

Harley-Davidson hit its peak sales & profitability in 2014 and has since been experiencing a decline

Zacks Equity Research

New Strong Sell Stocks for August 29th

Here are 5 stocks added to the Zacks Rank #5 (Strong Sell) List today

Zacks Equity Research

Harley-Davidson Withdraws From India as Part of Restructuring

Harley-Davidson (HOG) failed to compete with the domestic brands dominating the two-wheeler Indian market, and struggled for years to boost sales and profits in the country.

Zacks Equity Research

Why Is Harley-Davidson (HOG) Down 0.6% Since Last Earnings Report?

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Auto Stock Roundup: GM, F & HOG Post Q2 Loss, ORLY Delivers Earnings Beat

While Harley-Davidson (HOG), General Motors (GM) and Ford (F) post dismal year-over-year Q2 results, O'Reilly (ORLY) manages to put up an impressive show despite coronavirus woes.

Zacks Equity Research

Harley-Davidson (HOG) Slips to Q2 Loss, Looks for Turnaround

Harley-Davidson (HOG) expects 2020 cash savings of $250 million, including SG&A and capex reductions under the Rewire turnaround plan.

Zacks Equity Research

Harley-Davidson (HOG) Reports Q2 Loss, Lags Revenue Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of -1100.00% and -16.15%, respectively, for the quarter ended June 2020. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Earnings Preview: Harley-Davidson (HOG) Q2 Earnings Expected to Decline

Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

Can Tesla (TSLA) Keep its Earnings Streak Alive in Q2?

Increasing deliveries of Model 3, along with ramped up production and sales of Model Y are likely to buoy Tesla's (TSLA) results for second-quarter 2020.

Zacks Equity Research

Why Is Harley-Davidson (HOG) Up 1.9% Since Last Earnings Report?

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Auto Stocks' Earnings Roster for May 6: GM, GPC, CNHI & BWA

Overall first-quarter 2020 earnings and revenues for the auto sector are projected to be down 88.1% and 11.9% year over year, respectively.

Zacks Equity Research

Auto Stock Roundup: TSLA, HOG & CMI Top Q1 Earnings Estimates, F Incurs Loss

While Tesla (TSLA), Harley Davidson (HOG) and Cummins (CMI), among others, manage to deliver Q1 earnings beat, Ford (F) posts wider-than-expected loss.

Zacks Equity Research

Harley-Davidson (HOG) Beats on Q1 Earnings, Scraps '20 View

Harley-Davidson (HOG) delivers solid results in Q1 on higher-than-expected revenues in the Financial Services segment.

Zacks Equity Research

Harley-Davidson (HOG) Q1 Earnings and Revenues Top Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of 12.50% and 8.17%, respectively, for the quarter ended March 2020. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Auto Stocks' Q1 Earnings Queued for Apr 28: HOG, F, CMI & PII

Overall first-quarter 2020 earnings and revenues for the auto sector are projected to be down 82.2% and 13% year over year, respectively.

David Borun headshot

Bear of the Day: Harley Davidson (HOG)

A steep economic downturn threatens results at this iconic American manufacturer.

Zacks Equity Research

Harley-Davidson (HOG) to Post Q1 Earnings: What's in Store?

While Harley-Davidson's (HOG) efforts to bolster dealer networks is likely to have aided its revenues in Q1, high SG&A costs and rising competition remain concerns.

Rimmi Singhi headshot

Coronavirus Mars Domestic Auto Industry's Near-Term Outlook

Unprecedented challenges are being faced by the Domestic Auto industry due to COVID-19 pandemic, creating a demand shock as consumers' confidence has dropped significantly.

Zacks Equity Research

Here's How Harley-Davidson is Fighting Against Coronavirus

Harley-Davidson (HOG) is enforcing a number of measures, including a company-wide hiring freeze and no merit increments for 2020, to minimize costs amid coronavirus crisis.

Zacks Equity Research

Implied Volatility Surging for Harley-Davidson (HOG) Stock Options

Investors need to pay close attention to Harley-Davidson (HOG) stock based on the movements in the options market lately.