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HarleyDavidson (HOG)

(Delayed Data from NYSE)

$24.24 USD

24.24
2,237,385

+0.47 (1.98%)

Updated Aug 5, 2025 04:00 PM ET

After-Market: $24.24 0.00 (0.00%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value B Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 28% (177 out of 246)

Industry: Automotive - Domestic

Zacks News

David Borun headshot

Does a Big Earnings Miss Mean Trouble at Harley Davidson?

Tariffs, recalls and a troubling demographic shift create headwinds for the world's most famous motorcycle manufacturer

Ryan McQueeney headshot

Apple Earnings Preview & Latest Results from Verizon, 3M, and Pfizer

Ryan McQueeney recaps earnings results from Verizon, 3M, Pfizer, and Harley-Davidson. Later, he previews the upcoming report of sputtering tech behemoth Apple.

Zacks Equity Research

Apple To Report Fiscal Q1 Earnings

Apple To Report Fiscal Q1 Earnings

Mark Vickery headshot

The Apple (AAPL) of Investors' Eye

With Apple (AAPL) reporting fiscal Q1 earnings results after the closing bell this afternoon, this is where the majority of attention will be.

Zacks Equity Research

Harley-Davison (HOG) Q4 Earnings & Revenues Miss Estimates

Harley-Davidson (HOG) misses earnings estimates in fourth-quarter 2018 due to a continuous decline in demand for its motorcycles in the United States.

Zacks Equity Research

Harley-Davidson (HOG) Reports Break-Even Earnings for Q4

Harley-Davidson (HOG) delivered earnings and revenue surprises of -100.00% and -9.02%, respectively, for the quarter ended December 2018. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Auto Stocks' Earnings Slated on Jan 29: PCAR, HOG, ALV, MTOR

Automakers witness increasing demand for larger, and comfortable pickup trucks, SUVs and crossovers along with a decline in demand for traditional passenger cars.

Zacks Equity Research

Is a Beat in Store for Harley-Davidson (HOG) in Q4 Earnings?

Product launches and rising presence might aid Harley-Davidson (HOG) to drive past earnings estimates in the fourth quarter.

Zacks Equity Research

4 Auto Stocks Likely to Surpass Earnings Estimates in Q4

High employment rate and cheap gasoline prices help the U.S. auto industry conclude 2018 on a positive note.

Zacks Equity Research

Auto Stock Roundup: Ford Recalls Vehicles, Tesla Slashes Model 3 Price in China

Revenues of Japanese automakers in the United States are under stress with persistent slump in sedan sales.

Zacks Equity Research

Auto Stock Roundup: China to Cut Tariffs, Thor Q1 Earnings Miss, Toyota Recalls

Beijing may cut tariffs on auto manufacturing from 40% to 15%. With the possibility of lower tariffs, U.S. automakers are set to get better access to the China market.

Zacks Equity Research

Auto Stock Roundup: General Motors to Axe Jobs, Ford to Relocate Jobs, Honda Recalls

Rising demand for pricey pickups and SUVs helps automakers to fight back amid waning sales.

Zacks Equity Research

Why Is Harley-Davidson (HOG) Up 6.2% Since Last Earnings Report?

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Zacks Equity Research

Harley-Davidson (HOG) Q3 Earnings and Revenues Top Estimates (Revised)

Harley-Davidson (HOG) delivered earnings and revenue surprises of 41.67% and 1.98%, respectively, for the quarter ended December 2018. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Harley-Davidson (HOG) Q3 Earnings and Revenues Top Estimates

Harley-Davidson (HOG) delivered earnings and revenue surprises of 41.67% and 1.98%, respectively, for the quarter ended December 2018. Do the numbers hold clues to what lies ahead for the stock?

Zacks Equity Research

Domestic Autos Industry Outlook: Smooth Ride Ahead

Rising demand for SUVs and crossovers in place of passenger cars and sedans make the prospects better for domestic auto companies.

    David Borun headshot

    Another Tough Week, But are Things Really as Bad as They Feel?

    More selling in equities hands us another losing week

    Zacks Equity Research

    Auto Stock Roundup: Ford's Earnings In Line, Tesla Posts Impressive Q3 Results

    Tesla (TSLA), PACCAR (PCAR) and Harley-Davidson (HOG) post earnings beat while Ford (F) posts in-line results.

    Zacks Equity Research

    Auto Stocks Q3 Earnings Roster for Oct 25: BWA, LKQ & More

    Ongoing trade spat, rising interest rates and higher vehicle prices are affecting auto sales.

    Zacks Equity Research

    Harley-Davidson (HOG) Q3 Earnings Beat Estimates, Up Y/Y

    International motorcycle sales drive Harley-Davidson's (HOG) Q3 earnings. Both earnings and revenues witness year-over-year increase.

    Zacks Equity Research

    Harley-Davidson (HOG) Surpasses Q3 Earnings and Revenue Estimates

    Harley-Davidson (HOG) delivered earnings and revenue surprises of 44.68% and 1.98%, respectively, for the quarter ended September 2018. Do the numbers hold clues to what lies ahead for the stock?

    Benjamin Rains headshot

    A Deep Dive into the Business of the NBA

    On this episode of the Full-Court Finance podcast, Associate Stock Strategist Ben Rains breaks down the booming, international business of the NBA.

    Zacks Equity Research

    Auto Stocks' Q3 Earnings Queued Up for Oct 23: PCAR & HOG

    Strong job market boosts consumer demand, thus, driving auto sales. However, increased recall and tariff costs are creating headwinds.

    Zacks Equity Research

    Harley-Davidson (HOG) Q3 Earnings Preview: What's in the Cards?

    Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

    Zacks Equity Research

    Harley-Davidson (HOG) Q3 Earnings: What's in the Offing?

    New tariff charges, leading to increased costs, are creating headwinds for Harley-Davidson's (HOG) Q3 earnings.