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HarleyDavidson (HOG)

(Delayed Data from NYSE)

$23.77 USD

23.77
2,296,241

-0.28 (-1.16%)

Updated Aug 4, 2025 04:00 PM ET

Pre-Market: $24.01 +0.24 (1.01%) 8:36 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value B Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 28% (177 out of 246)

Industry: Automotive - Domestic

Zacks News

Zacks Equity Research

Top Ranked Income Stocks to Buy for May 25th

Here are four stocks with buy rank and strong income characteristics for investors to consider today, May 25th:

    Zacks Equity Research

    Why is Harley-Davidson (HOG) Up 1.5% Since Its Last Earnings Report?

    Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

      Tirthankar Chakraborty headshot

      Top Ranked Income Stocks to Buy for May 22nd

      Here are three stocks with buy rank and strong income characteristics for investors to consider today, May 22nd:

        Zacks Equity Research

        Autos Hit Safety Recalls, Commodity Woes, Used-Car Demand

        The auto industry is plagued with safety recalls. Also, the industry is witnessing a huge transformation due to changing consumers' choice and automakers' focus on electric vehicles.

          Zacks Equity Research

          Harley-Davidson (HOG) Q1 Earnings Beat, Reaffirms Guidance

          Harley-Davidson's (HOG) first-quarter earnings and revenues surpass the Zacks Consensus Estimate.

            Zacks Equity Research

            Stock Market News For Mar 6, 2018

            The Dow roared back to life on Monday ending its four-session long losing streak. Both the S&P 500 and the Nasdaq also ended in positive territory.

              Zacks Equity Research

              Harley-Davidson (HOG) Q4 Earnings & Revenues Beat Estimates

              Harley-Davidson's (HOG) fourth-quarter earnings and revenues surpass the Zacks Consensus Estimate.

                Zacks Equity Research

                Harley-Davidson (HOG) Expands Product Portfolio, Dealerships

                Harley-Davidson's (HOG) plans of launching new motorcycles and expanding dealership networks hint at its growth prospects.

                  Zacks Equity Research

                  Harley-Davidson (HOG) Q3 Earnings In Line, Revenues Beat

                  Harley-Davidson's (HOG) Q3 results disappoint with year-over-year revenue declines due to lower shipments and challenging market conditions. However, earnings match estimates.

                    Zacks Equity Research

                    Harley-Davidson (HOG) Q3 Earnings In Line With Estimates

                    With new product introductions and addition of new dealerships, Harley-Davidson's (HOG) Q3 earnings came in line with the estimates.

                      Zacks Equity Research

                      Harley-Davidson (HOG) Q3 Earnings: What's in the Cards?

                      Stiff competition and massive price discounts might hamper Harley-Davidson's (HOG) Q3 results. However, new product launches are likely to increase the company's retail sales.

                        Zacks Equity Research

                        Is Harley-Davidson a Great Stock for Value Investors?

                        Let's see if Harley-Davidson, Inc. (HOG) stock is a good choice for value-oriented investors right now from multiple angles.

                          Zacks Equity Research

                          Harley-Davidson (HOG) Introduces 13 New Motorcycle Models

                          Harley-Davidson (HOG) launches five new touring bikes and eight all-new Softail Big-Twin cruisers as part of the company's product-development initiative.

                            Zacks Equity Research

                            Harley-Davidson (HOG) Down 2.5% Since Earnings Report: Can It Rebound?

                            Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

                              David Bartosiak headshot

                              5 Strong Sell Stocks the Market Gave Up On

                              With stocks coming under pressure, these five names are at lows and heading lower

                                Zacks Equity Research

                                Why Harley-Davidson (HOG) Could Be Positioned for a Slump

                                Investors may consider dropping Harley-Davidson, Inc. (HOG), which has witnessed a significant price decline in the past four weeks, and has also seen negative earnings estimate revisions for the current quarter and the current year.

                                  Zacks Equity Research

                                  New Strong Sell Stocks for July 21st

                                  Here are 5 stocks added to the Zacks Rank #5 (Strong Sell) List today:

                                    Zacks Equity Research

                                    Harley-Davidson (HOG) Q2 Earnings Top Estimate, Revenue Miss

                                    Harley-Davidson (HOG) reports Q2 results, expects a decline in shipments for fiscal 2017.

                                      Zacks Equity Research

                                      The Zacks Analyst Blog Highlights: Ford Motor, General Motors, Harley-Davidson and PACCAR

                                      The Zacks Analyst Blog Highlights: Ford Motor, General Motors, Harley-Davidson and PACCAR

                                        Zacks Equity Research

                                        Harley-Davidson (HOG) Down 6.1% Since Earnings Report: Can It Rebound?

                                        Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

                                          Zacks Equity Research

                                          Why Is Harley-Davidson (HOG) Up 3.2% Since the Last Earnings Report?

                                          Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

                                            Madeleine Johnson headshot

                                            This is Why Harley-Davidson (HOG) Stock is Falling After Earnings

                                            On Tuesday, shares of American motorcycle manufacturer Harley-Davidson (HOG) are falling, down about 4% in morning trading after the company reported first-quarter fiscal 2017 financial results.

                                              Zacks Equity Research

                                              Harley-Davidson (HOG) Q1 Earnings Top Estimate, Revenue Miss

                                              Harley-Davidson (HOG) raked in earnings of $1.05 per share that surpassed the Zacks Consensus Estimate of 99 cents.

                                                Zacks Equity Research

                                                Should You Buy Harley-Davidson (HOG) Ahead of Earnings?

                                                Harley-Davidson (HOG) is seeing encouraging earnings estimate revision activity as of late and carries a favorable rank, positioning the company for a likely beat this season.

                                                  Zacks Equity Research

                                                  The Zacks Analyst Blog Highlights: Ford Motor, Harley-Davidson, Lear, General and Honda Motor

                                                  The Zacks Analyst Blog Highlights: Ford Motor, Harley-Davidson, Lear, General and Honda Motor