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HarleyDavidson (HOG)

(Delayed Data from NYSE)

$23.77 USD

23.77
2,296,241

-0.28 (-1.16%)

Updated Aug 4, 2025 04:00 PM ET

Pre-Market: $24.01 +0.24 (1.01%) 8:36 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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4-Sell of 5       4  

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

A Value B Growth A Momentum A VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 28% (177 out of 246)

Industry: Automotive - Domestic

Zacks News

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Automakers Oppose Tariffs: Will Trump Administration Yield?

Domestic automakers will suffer equally if tariffs are imposed on car imports, as a number of U.S. carmakers have their production units offshore.

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    Auto Stock Roundup: Tariff Woes Rampant, Ford to Settle Takata Lawsuit

    According to the Alliance of Automobile Manufacturers, 25% tariff on imported cars and parts would raise the price of U.S. vehicles by $83 billion annually, leading to job losses.

      Zacks Equity Research

      Harley-Davidson (HOG) Q2 Earnings: Disappointment in Store?

      Declining unit sales and new tariff charges, leading to increased costs, might hamper Harley-Davidson's (HOG) Q2 earnings.

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        New Strong Sell Stocks for July 17th

        Here are 5 stocks added to the Zacks Rank #5 (Strong Sell) List today:

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          Auto Stock Roundup: TSLA Hikes Prices in China, F to Absorb Tariffs, GM in Focus

          Tesla (TSLA) raises prices of Model X and Model S and also, inks a deal to build its first factory outside the United States. Ford (F), however, abstains from raising prices.

            Chloe Shin headshot

            3 Key U.S. Export Businesses Feeling the Trade War Blues

            Many American businesses are already facing disruptions in sales and supply chains as the trade war is setting in. Some main industries and companies to take note of are Harley-Davidson (HOG), the U.S. soybean business, and German motor companies.

              Zacks Equity Research

              Auto Stock Roundup: June Sales Rise, Tariff Woes Loom, TSLA Achieves Model 3 Target

              Strong consumer confidence and low level of unemployment work in favor of June sales surge. However, proposed Trump tariffs keep auto industry on tenterhook.

                Sanjoy De headshot

                Proposed Tariffs by Trump Push US Automakers to Low Gear

                The proposed tariffs by Trump are likely to hit the U.S. auto industry, which is heavily dependent on a complicated global supply chain.

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                  Zacks Investment Ideas feature highlights: Harley-Davidson

                  Zacks Investment Ideas feature highlights: Harley-Davidson

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                    Trade War Tensions Re-escalate

                    Trade War Tensions Re-escalate

                      Mark Vickery headshot

                      Trade War Rhetoric Heats Up

                      We "celebrate" Independence Day week, not to mention the first trading day of the second half of the calendar year, re-stoking the fires of a global trade war.

                        David Borun headshot

                        Harley-Davidson Reacts to EU Tariffs, Who's Next?

                        The motorcycle manufacture shifts production overseas and gets blasted for it by the president

                          Zacks Equity Research

                          Auto Stock Roundup: HOG to Shift Production to Escape EU Tariff, F & TM in Focus

                          Harley-Davidson (HOG) to shift the manufacturing of its motorcycles in the United States - which are sold in the EU - to international facilities in order to escape EU tariffs.

                            Gourav Kanti Bagchi headshot

                            Will Trump's Tariffs Spell Doomsday for U.S. Automakers?

                            With President Trump threatening to impose tariffs on foreign-made cars, the Auto Alliance warned that such high auto tariffs may eventually weigh on auto stocks.

                              Zacks Equity Research

                              Stock Market News For Jun 26, 2018

                              Wall Street ended Monday on a disappointing note as all three major stock market indexes declined significantly

                                Zacks Equity Research

                                Harley (HOG) to Shift Production to Escape EU Tariff Hike

                                In order to shield it from rising costs on U.S.-manufactured motorcycles, sold in Europe, due to increased EU tariffs, Harley-Davidson (HOG) to shift production location to international facilities.

                                  Zacks Equity Research

                                  Zagg, Edgewell Personal Care and Harley-Davidson highlighted as Zacks Bull and Bear of the Day

                                  Zagg, Edgewell Personal Care and Harley-Davidson highlighted as Zacks Bull and Bear of the Day

                                    Ritujay Ghosh headshot

                                    Can the Auto Industry Overcome Hurdles Posed by Trade Spats?

                                    The trade spat between the United States and China, EU, Mexico and Canada now looks more like a double-edged sword.

                                      Afrasiab Mian headshot

                                      Shares of Harley-Davidson (HOG) Slip 5.5% on EU Tariff Retaliation

                                      Shares of Harley-Davidson Inc. (HOG) fell 5.5% by Monday afternoon with news that the firm will be moving a portion of its European consumer production out of the United States to its international facilities.

                                        Ryan McQueeney headshot

                                        Stocks Sell Off on Trade War News & FANG Review and Outlook | Free Lunch

                                        Ryan McQueeney discusses today's stock selloff and recaps the latest news in President Trump's ongoing trade saga with China. Later, the host checks in on the performance of the FANG group, focusing on the remarkable run of Netflix (NFLX) and Facebook (FB) over the past few months.

                                          Zacks Equity Research

                                          U.S.-China Trade-Related Tariff War Again In Focus

                                          U.S.-China Trade-Related Tariff War Again In Focus

                                            Mark Vickery headshot

                                            Next Episode in U.S.-China Trade Tariffs: HOG & More

                                            With targeted tariffs on American-made motorcycles, Milwaukee, WI-based Harley-Davidson (HOG) foresees costs from these tariffs amounting to $100 million a year.

                                              Zacks Equity Research

                                              Auto Stock Roundup: GM to Replace Cadillac Sedans, F & VLKAY to Form Alliance

                                              Customers show a distinct shift in their preferences for trucks and SUVs. Automakers are reorienting their programs and strategies to respond to the situation.

                                                Gourav Kanti Bagchi headshot

                                                EU Imposes $3.2 Billion Tariffs: Which US Stocks Will Suffer?

                                                From Jun 22, EU will levy import tariffs of 2.8 billion euros or more than $3.2 billion on a variety of American products.

                                                  Zacks Equity Research

                                                  Strength Seen in General Motors (GM): Stock Soars 12.9%

                                                  General Motors (GM) was a big mover last session, as the company saw its shares rise almost 13% on the day amid huge volumes.